Michael Bossetta
Social Media and Politics
Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
Author
Michael Bossetta
Category
Podcast website
Latest episode
Mar 15, 2026
Where to listen?
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Episodes
Wikipedia Public Relations for Politics, Brands, and Crisis Communication, with Rhiannon Ruff 24.03.2024 48:09
Rhiannon Ruff , Wikipedia Expert and Founding Partner at Lumino , discusses how politicians and brands can effectively manage their Wikipedia presence. We discuss why Wikipedia is important for Google Search and AI like ChatGPT, and how the tone, norms, and editors of Wikipedia make editing your own page difficult. Rhi shares her tips on how to manage a Wikipedia page in the right way, and why tha...
Race, Racism, and Resistance on Social Media, with Dr. Rob Eschmann 25.02.2024 40:19
Dr. Rob Eschmann , Associate Professor of Social Work at Columbia University, discusses his latest book When the Hood Comes Off: Racism and Resistance in the Digital Age (University of California Press). We cover how social media works to unmask everyday experiences of racism, and how this affects student life at American universities. Dr. Eschmann also shares his research on social media, racial...
Data-Driven Campaigning: How Political Campaigns use Data, Analytics, and Technology, with Prof. Kate Dommett and Dr. Simon Kruschinski 11.02.2024 50:29
Prof. Kate Dommett , Professor of Digital Politics at the University of Sheffield, and Dr. Simon Kruschinski , Postdoctoral Researcher in Communication at the University of Mainz, discuss their new book: Data-Driven Campaigning and Political Parties. We discuss the book's theoretical framework on how system-level, regulatory-level, and party-level factors explain variation in data-driven campaigni...
China's Digital Strategy for Information Control, with Dr. Andrew MacDonald 28.01.2024 44:31
Dr. Andrew W. MacDonald , Assistant Professor of Social Science at Duke Kunshan University, shares research from his new book Directed Digital Dissidence in Autocracies: How China Wins Online . We discuss the Chinese digital and social media context, citizens' perceptions of online propaganda, and how the state manipulates digital information to further its political interests. We also discuss su...
2023 Year in Review! Social Media and Politics, with Dr. Anamaria Dutceac Segesten 23.12.2023 1:37:01
The 8th Annual Social Media and Politics Year in Review! This year, we cover the platforms' year in review reports, AI for political communication, the creator economy, and EU concerns around disinformation and cyberattacks. Here are links to resources discussed in the episode, and see you in 2024! Platform Reports: Meta Instagram TikTok Reddit Pinterest Snap Twitch Google YouTube Pornhub Insigh...
Democracy, Architecture, and Social Media, with Dr. Jennifer Forestal 22.10.2023 40:32
Dr. Jennifer Forestal , Assistant Professor of Political Science at Loyola University Chicago, discusses how digital platforms can be approached from an architectural perspective. Dr. Forestal shares insights from her latest book, Designing for Democracy , where she evaluates digital platforms' democratic potential from the lens of political theory. The episode breaks down a framework for how to a...
Covid Vaccine Hesitancy in Sweden, with Dr. Mia-Marie Hammarlin 08.10.2023 46:25
Dr. Mia-Marie Hammarlin , Senior Lecturer in Media and Communication at Lund University, shares her research on vaccine hesitancy in Sweden. We discuss the major themes of coronavirus vaccine skepticism on the Swedish online forum Flashback , as well as Dr. Hammarlin's ethnographic research meeting with vaccine hesitant communities. Here are links to Dr. Hammarlin's research mentioned in the epis...
Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock 24.09.2023 41:38
Dr. Alexander Coppock , Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes. Here are Dr. Coppock's research studi...
Cross-Cutting Expression on Social Media: Brexit on Facebook, with Dr. Anamaria Dutceac Segesten 03.09.2023 58:05
Dr. Anamaria Dutceac Segesten , Associate Professor in Strategic Communication at Lund University, joins a discussion of cross-cutting expression and its implications for digital campaigning on Facebook. On the theory side, we discuss concepts of online self-expression and cross-pressures. We also discuss how political ideology can be inferred from Facebook reactions such as 'likes' and 'loves'. F...
Negative Campaigning on Facebook in EU Elections, Cross-Platform Extremism, and Dissonant Public Spheres, with Prof. Ulrike Klinger 02.07.2023 48:49
Prof. Ulrike Klinger , Professor for Digital Democracy at the European New School for Digital Studies at European University Viadrina, shares her latest research on negative campaigning on social media. We discuss some of the challenges in studying digital communication in the EU, as well as what explains a rise in negative campaigning across two European Parliament elections. Prof. Klinger also s...
Connecting Social Media Influencers with Political Campaigns, with Zach Fang 18.06.2023 29:17
Zach Fang , Head of Sales and Business Development at Vocal Media , shares how the start-up is building a database of social media influencers to connect with political campaigns and organizations. We discuss what makes TikTok influencers a different type of political advertising and how their costs stack up to traditional broadcast and social media. Zach also shares what's happening with influenc...
Digital Media Trends in American Political Campaigns, with Russell Mindich 21.05.2023 28:06
Russell Mindich , political consultant and author of the 2022 Political Tech Landscape Report , shares his insights on the role of social media in political campaigning. We discuss social media influencers and how campaigns are connecting to them on TikTok, the move towards politicla advertising on streaming services, and the potential uses of ChatGPT and other generative AI for politics. Here's...
Social Media, Democracy, and National Security, with Jenny Reich 19.03.2023 34:05
Jenny Reich, Fellow at the Georgetown Law Center on National Security, discusses the Center's recent report entitled Social Media: The Canary in the Coal Mine . We dive into the potential security risks posed by digital technology developments as well as the report's recommendations for addressing them at the levels of government, the tech industry, and civil society. The report brings together va...
Progressive Big Tech Regulation and Advocacy, with Adam Kovacevich 05.02.2023 39:16
Adam Kovacevich, Founder and CEO of Chamber of Progress , shares his trade association's goals for progressive advocacy in the tech sector. We discuss the politicization of 'Big Tech' and recent opinion polls about Midterm voters' attitudes towards tech regulation. We also discuss how First Amendment rights apply to tech companies, misperceptions of the techlash, and partisan differences in moder...
Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier 22.01.2023 35:49
Prof. Sanne Kruikemeier , Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters' democratic perceptions, and what types of issues parties strategically communicate during election campaigns. Here are the studies di...
Digital Political Advertising Beyond Social Media, with Megan Clasen 08.01.2023 52:09
Megan Clasen, Partner at Gambit Strategies , shares her insights into digital political advertising for persuasion and mobilization. We discuss the role of social media ads relative to CTV and OTT advertising, as well as how political ads compete with corporate brands for inventory on these services. Megan also shares her experiences with Facebook's ad 'blackout' period during the 2020 campaign an...
2022 Year in Review! Social Media and Politics, with Dr. Anamaria Dutceac Segesten 23.12.2022 3:26:58
The 7th Annual Social Media and Politics Podcast Year in Review! A Mega Episode with lots of knowledge bombs - you'll simply have to listen to hear them all! Here is a gift of all the platform year in review reports: Facebook: Protecting People from Online Threats in 2022 Instagram: 2023 Instagram Trend Report Google: Year in Search TikTok: 1) Year on TikTok: 2022, truly #ForYou TikTok: 2) What...
Social Media, Citizen Journalism, and Activism in Africa, with Prof. Bruce Mutsvairo 11.12.2022 38:06
Prof. Bruce Mutsvairo , Professor of Media and Politics at Utrecht University, shares his insights on the role of social media and politics on the African continent. We discuss digital activism across countries, how structures like data bundles might lead to surveillance, and the growing role of influencers as reporters of news. The Special Issue call for citizen journalists is here . Here are th...
Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary 30.10.2022 1:02:34
Zac McCrary , Partner at Impact Research and host of the Pro Politics podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimo...
Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates' Facebook and Instagram Images 16.10.2022 1:01:15
In this episode, it's just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication , that analyzes US Presidential campaigns' emotion expression across Facebook and Instagram. I'll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study's methods...
Data Journalism to Report Social Media and Politics, with Aleszu Bajak 01.10.2022 51:58
Aleszu Bajak , Senior Data Reporter at USA Today, discusses his reporting on social media and politics using computational methods. We talk about the types of data that data journalists are working with, how they acquire it (e.g., Freedom of Information Requests), and how they approach reporting results in a way that tells an engaging story. We also dive into some of Aleszu's recent reporting, suc...
Swedish Elections 2022, Political Communication, and Social Media, with Dr. Nils Gustafsson 11.09.2022 45:46
Dr. Nils Gustafsson , Senior Lecturer of Strategic Communication at Lund University, discusses the run-up to the 2022 Swedish Elections and then findings from his research. First, we chat about the main political issues that Swedes are voting on, as well as how political parties and party leaders are digital campaigning on social media. Then, Dr. Gustafsson shares findings from three of his resear...
Social Media, Information Markets, and the Attention Economy, with Prof. Vincent Hendricks 04.09.2022 44:35
Prof. Vincent Hendricks , Professor of Formal Philosophy at the University of Copenhagen, discusses his new book The Ministry of Truth: Big Tech's Influence over Facts, Feelings, and Fictions . Prof. Hendricks shares how social media are like investment banks in the attention economy, how information is packaged and sold, and what Big Tech's growing influence on critical infrastructure means for p...
Machine Learning the Facebook URLs Dataset to Study News Credibility, with Dr. Tom Paskhalis 21.08.2022 42:42
Dr. Tom Paskhalis , Assistant Professor in Political and Data Science at Trinity College Dublin, shares his research on applying machine learning to the Facebook URLs Dataset from Social Science One. The project develops a model to label whether a news domain is credible or not based on Facebook interactions data. We discuss the Facebook URLs dataset, what types of machine learning techniques were...
Anti-Immigration YouTube Videos: Tactics and Narratives, with Shauna Siggelkow 07.08.2022 45:10
Shauna Siggelkow, Director of Digital Storytelling at Define American , discusses a new report on anti-immigration YouTube videos: 'Immigration will Destroy Us and Other Talking Points.' We break down the report, which identifies a network of viral YouTube videos promoting narratives associated with the Great Replacement Theory. Shauna also shares findings from experiments that test how different...
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