Social Geek

"Yummy Margaritas mean Yummy Profits" Patrick Bobrukiewicz, Director of Business Development at ROSnet, discusses how technology for the restaurant industry is constantly changing every part of the dining experience. Patrick shares the latest trends affecting ordering, staffing, serving, and delivery. Thanks to Franchise Dictionary Magazine for supporting Social Geek Radio!      

"It doesn't cost a dime to listen to a customer," says Louis Gudema, author of the new book, Bullseye Marketing and President of Revenue + Associates. Customer feedback is just a part of his approach for brand marketers. Louis shares the 3 pillars of his Bullseye Marketing plan and some backgound on how he turned the typical marketing funnel upside down for SMBs. Check out Bullseye...

  Dan Monaghan, founder of Clear Summit Group and co-founder of WSI, discusses advanced ways for franchise brands to step up and beat the competition with new technologies and digital marketing strategies. The areas where Dan shares ideas include:    Machine LearningA.I.Virtual RealityAugmented Reality We also share details of The International Franchis...

Stefania Sigurdson Forbes, Senior Director of Marketing at Franchise Blast, returns with more ideas on using video for your brand. Including: Long and short form content for consumersLivestreaming1:1 video messaging And check out Stefania's own popular video series with new videos each Wednesday!              

Ludwina Dautovic, CEO and Founder of The Room Xchange returns to Social Geek Radio to discuss how innovative technology and social good can work together! ChangingTheWayWeLive Find The Room Xchange on Facebook, Facebook Groups, and get more information on The Room Xchange's expansion across the globe!       

Storytelling for many marketers means spending resources and time publishing their brand's history, sharing details about the founding, and droning endlessly about the internal structure of their organization. But guess what? Your customers DON'T CARE!  Jon Morrison, founder of Get Clear Consulting joins the show to turn storytelling-based marketing upside down! Jon s...

Stan Phelps and Evan Carroll return to Social Geek Radio! The authors give us some background on the Goldfish series of books, the latest of which is Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps and David Rendall. This edition compells brands to no longer hide their flaws & weirdness and make them differentiators in a "sea of sameness."...

  Instagram has lauched IGTV allowing video content creators a new channel for sharing long(er) form video. Jack and Jim dive into IGTV and discuss what this potential game-changer means for your brand.  Is this channel and format right for your brand? Are you jumping in early or waiting to see what other brands do? What will the success or failure of IGTVl mean for parent company Facebo...

Social Geek Radio welcomes Digital Marketing Rock StarsTed Rubin and John Andrews!  Ted and John give us an update on what topics they're discussing with audiences and influencers across the globe, building relationships with customers, and their latest venture: Photofy!            

  How are restaurants and hotels using tech to prep for the future and serve customers more efficiently? Steven Barlow, co-founder and COO of Kallpod joins to share trends and talk about his company's advances in the hospitaly space.         

Jack Monson and Jim Buckley explore the use of Stories as a great way for brands to reach customers. Stories started with Snapchat and have become a major part of users' everyday experience on both Facebook and Instagram. Could the importance of video make Stories the main place to engge with consumers? Why are some brands not yet using stories? Wh...

Beth Dailey, VP of Marketing at The International Franchise Association shares an update on industry marketing trends and discusses some current challenges for marketers in the space. Beth also has new info on IFA's Franchise Marketing and Technology Conference for 2018 happening October 18-19 in Austin!     

Stefania Sigurdson Forbes, Marketing Director at FranchiseBlast returns to discuss LinkedInPaid Content. She shares some tips on how to use Paid InMails and Sponsored Content to effeciently reach executives and share information to "Always Be Helpful!" And be sure to check out Stefania's awesome video series on marketing on Facebook!     

  Debbie Harvey, Founder of DHW Executive Consulting returns to Social Geek Radio to discuss marketing and communications trends! Debbie also talks about starting Dining Digest Chicago and how her background in leading agencies in New York & Chicago as well as working with food & healthcare brands guided her to a successful launch of her own passion project. C...

  What's the next pivot in Search? In Social?  All signs are looking to Voice search dominating everyting and Video replacing all other content in social. The real question is HOW SOON? Join us for a forward looking conversation of where brands are succeeding on these platforms!         

Tammy Smith, Director of Marketing at Omnivore, joins us to talk about the latest trends in marketing technology for restaurants. 

The Digital All-Stars are back! Jim Buckley of Valpak and Mike McDowell of Social Joey join Jack Monson to discuss mobile attribution. The customer journey is getting more complex. How are brands measuring and managing the number of touchpoints needed along that journey to get to a conversion? How are marketers accurately measuring the performance of social media and other...

Nancy Friedman, The Telephone Doctor Returns!   Nancy gives us more great customer service tips and shares her story of starting her business, owning a franchise, and evolving her brand! And we give a shout-out to our mutual pal, Jerry Darnell, The Mayor of Franchising!    

  Terri Snyder, EVP and CMO of Checkers and Rally's, joins host Jack Monson to share trends on social media and digital that she is seeing in the Franchise space! Terri is also the Chair of this year's Franchise Consumer Marketing Conference and gives a preview of the event and a run-down of keynote speakers and her favorite parts of this great annual event! Register...

Angela Cote, franchise growth catalyst, shares her vision on developing an emerging franchise system's brand. She focuses on the brand's purpose, mission, core values, and founder(s)!  We'll also learn about her history in being a part of a family business, a franchisor, a franchisee, an entrepreneur, and more!                   &nbs...

Stefania Sigurdson Forbes of FranchiseBlast joins Jack Monson and Liane Caruso to discuss using videos for storytelling and sharing value with customers.  We'll talk about personal branding and "being the face / voice" of your company. Then we'll dive deep into how Stefania's videos bring creativity to business discussions and use visual art to educate the audience on mark...

Jamshaid Hashmi, CEO of ClickTecs joins the show to discuss Franchise Development websites. We cover: Best practices for content on your fran dev siteShould a fran dev site be on a separate domain or a sub-folder of a brand's main website?2 big predictions for fran dev sites in the next year!   To connect with Jam's team, check out ClickTecs and FranchiseSoft!       ...

Scott Monty, CEO of Brain + Trust Partners returns to Social Geek Radio to discuss the how brands are reacting to recent Facebook data issues. Scott shares several ideas on owning customer relationships online and makes some predictions along with Liane Caruso of Qiigo and Jack Monson of Social Joey. Check out Scott's fantastic weekly updates at The Full Monty! Thanks Franchise Dictionary Magazine...

Part of Social Geek's Digital All-Star panel, Jim Buckley of Valpak and Mike McDowell of Social Joey join to discuss trends, opportunities, and challenges in Mobile AdTech! We're covering many areas of AdTech including: Recent trends in the restaurant / franchise spaceMobile apps and if your brand really needs oneIn-app advertising versus mobile browsing or mobile social adsPre...

    Healthcare marketing expert Aaron Clifford, SVP Marketing at Binary Fountain, joins to share the latest trends and challenges facing Healthcare brands. With 15+ years of experience in field, including leading digital marketing at HCA Healthcare, Aaron has a unique perspective on healthcare through the marketing and tech lens. We'll talk about reputation management, rev...