Social Creatures

Mob is a salivatingly delicious food platform which makes cooking cool. But beyond the tasty meals and branding - Mob is a collective with a conscience, dedicated to educating young cooks how to make exciting and nourishing meals on a budget. Tune in to find out how they've utilised social media to blend coolness with conscience, as well as land impressive partnerships with industry giants. And of...

Fanbytes are making digital waves with their award winning social media campaigns for some huge global brands. Their secret weapon? Gen Z influencers and unique data insights to what makes consumers stop scrolling. Ocean Clarke, account director at Fanbytes, shares how their data tools are matching brands with both creators and their social media audiences, whilst Stacey, Sprout's dedicated so...

ATG is the driving force behind 32 regional theatres across the UK, and many more around the world. Chris Welton, Head of Social and Content, shares how social media is a key tool in theatre marketing , selling some of country's most beloved shows to millions of audience members, and in supporting the producers and theatres behind them. Hear what advice Sprout's social media agony aunt Sta...

There are some events that feel made for social media. The Paralympics are undoubtedly one of them. But beyond the thrill of event, the victories and the losses, ParalympicsGB is a social account making huge inroads to change the perception and visibility of disabled athletes, and disability in general, right across society. With the largest social media following amongst international Paralympic...

Let's face it, there's fewer of us hanging around the water cooler these days. So much of our chit chat now happens on social media, something that TV bosses and their socials team understood a long time ago. But how are they capitalising on social users' desire to react, share, connect over TV shows?  Enter Owen Williams, MD of the social media agency Siml, and former Head of Editorial Strat...

Wine drinking, shenanigans and hams - they're all in a day's work at the Royal Academy. We speak to Fionnuala Deasy, social media lead at the renowned institution and longest established art school in Britain, to hear how its collections have inspired conversation and creativity for over 250 years. Discover how the RA has balanced its ardour for the arts with a dexterity for the digital to blend e...

One of the UK's most respected PR companies, FRANK's award-winning 2021 Weetabix x Heinz campaign went to new levels – sparking global controversy on social media and even heated debate amongst MPs in the House of Commons. Discover FRANK's unique recipe for creating brand pile-ons, and learn how to become a TikTok master via some Sound Advice from our social media agony aunt Stacey. You can contin...

Where does Anderson Paak converge with the West Midlands of yesteryear? At the Black Country Living Museum, an open-air museum that uses TikTok to entertain and educate followers about life in the region throughout history. Emily Smith, Audiences and Communications Manager - and the actress who plays the 1940s lady at the BCLM - shares how the museum found fame during the pandemic and why their vi...

The Eurovision Song Contest is world's biggest live music event, with over 180 million viewers tuning in to see who will win the yearly competition. But how does this iconic event keep the magic alive all year round? With event-based social media , of course!  Communications Lead Dave Goodman shares what it takes to promote this gigantic event online, and delves into how social media might jus...

Orkney Library is a small library off the northeastern coast of Scotland. It's also the darling of British literary X (formally Twitter) with a following of almost 80,000 users. How, you wonder? The answer lies in a unique (and just a little bit silly) passion for books, balls and wordplay. Tune in to discover the rest of their magical formula, and to hear some Sound Advice from our social med...

Anu Hautalampi is the Head of Social for UN Women. A global entity with millions of followers, UN Women's mission is to work towards gender equality and women's empowerment. It's a big mission – so where on earth do you start? How can social media activism affect actual change? And is it possible to have some smiles along the way?! Find out first hand how the UN Women team manages its...

#Sprinklegate was the biggest, loudest and most furious hashtag to make international headlines in 2021. When Trading Standards investigated the Leeds-based bakery 'Get Baked' over its use of illegal sprinkles, owner Rich Myers took to social media to rail against the controversy, and the business shot to stardom.  Find out how Rich made the best of a bad situation and his unique style of...

Join us as we chat with some of our favourite social media accounts, to explore their success and share the secrets behind their social media strategy. Got a social media dilemma? Email our in-house agony aunt at soundadvice@sproutsocial.com