So you want to be a copywriter with Bernadette Schwerdt

Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at  CopyClub.com.au . See omnystudio.com/listener for privacy information.

Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber , one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time t...

Blogs are one of the fastest ways to increase your thought leadership, get your website on page one of google and convert casual web visitors into paying clients. Can a little blog do all that? Yes it can. But how do blogs work? Why are they so powerful? Why does everyone say ‘you need a blog’ and more importantly, how can you write one quickly even if you’re not a professional c...

Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more.   In today’s episode we talk about something very specific that anyone who sends even one m...

To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you. Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing,...

Often it’s the people with the least confidence who have the most talent. Imagine how powerful you’d be if you could combine your inherent ability with the confidence to talk about it. You’d be unstoppable. When Oprah Winfrey came to Australia, she could have picked anyone to handle her PR. She picked Karen Eck, founder of Eckfactor, one of Australia’s premier PR agencies,...

Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers' Centre. One year on, he’s working with some of Australia’s biggest brands. Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustl...

Copywriting careers start anywhere – even on Nepalese hiking trips! Gabi Pasztor shares her story of transitioning from a career in teaching to become a full time freelance copywriter. Gabi Pasztor loved her job as a teacher but when a tour guide on a Nepalese hiking trip asked her to write the copy for his tour website, she thought, maybe others could use my services too! With zero experien...

Discover how copywriting can help you turn your passion into profit.   Donna Webeck’s dream was to earn money by writing about real estate but with no experience in the sector, no background in writing, no contacts in the real estate industry, that dream seemed just that.  Until she took the plunge, did a short course in copywriting and now here she is 6 years later with a flo...

A once-in-a-lifetime job opportunity that turned toxic was the catalyst for leading journalist Kate Halfpenny to turn her hand to content writing. And what a journey she’s been on ever since. She shares the highs and lows and lessons learnt here. Bad mothers. Boogie boarding. Bad jobs that make us question our worth and ability.  Making a sea change. Life. Death.  Empty nesting. Wh...

Instagram is a powerful tool to add to your self-promotion strategy, and in this episode  you’ll learn exactly how to use Instagram to be your authentic self and find new clients. Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following. In this episode we talk abo...

If you’re interested in learning how to set up, structure and launch your brand spanking new copywriting business, this is the episode for you. I have trained over 9000 people in the art of copywriting and I know that the one thing that trips most people up when starting out, is how to set up the copywriting business in the first place.  Whether you want to launch your side hustle or ma...

Wouldn’t it be great if you could get one copywriting client and turn that one job into an ongoing series of jobs without any extra effort? If you’re interested in learning how to secure monthly retainers so that you don’t have to constantly seek new work, this is the podcast for you.  In this episode we talk to Ami-Leigh O’Donnell. Ami is a leading digital marketer, s...

In this episode, Bernadette chats to Matthew Farmer. He is the Content Team Manager at StudioHawk SEO agency. His firm was named as ‘Best Global SEO Agency’ in 2021 and count blue chip companies like Envato, Officeworks, Amart, Petstock and New Balance as their clients. Matthew manages a team of 15 SEO copywriters and works closely with the clients to create SEO content that gets them...

Glenn Peters started out as a music journalist, turned to copywriting in his mid-thirties and has never looked back. He is now one of Australia’s busiest copywriters and is consistently rated by the top creative directors as their copywriter of choice. He’s worked with Jeep, Crikey, ANZ, Telstra, Coles and writes for almost every medium – long copy, short copy, online, print, TV,...

Presenting copywriting work to a client strikes fear into the hearts of even the most confident copywriters. Why? Because we’re afraid of the response we’re going to get back. Will they like it? What if they don’t? Will I get paid? Will I ever work again? The temptation is to just email it, hope they read it and pray that they like it. But is that the best way to present our copy...

You can’t get a job without work experience - but you can’t get work experience without a job. This age-old chicken-or-the-egg scenario stops talented copywriters from getting started. But there is a way around it.  In this podcast Bernadette talks to us about: finding your first client creating the marketing collateral clients need to see to hire you starting small and use online...

For many copywriters, finding paid work is problematic. You need to find the clients, do the negotiation, get the brief, do the invoicing, and much more. But what if you could have someone do it all for you?  Someone who could find the clients, place you in the role, take care of the negotiations, organise the finance, so that you just turn up and write! You’ll never have to source work...

Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story-based, direct response copy for sales pages, email sequences, websites and more. Between late 2007 and the end of 2020, Adil has made his clients over $821 million in sales and revenue using his advice, copy, and strategies. His clients have included Jay Abraham, Dov Baron, Tony Grebmeier, and...

Artificial intelligence is changing the way we live, but it’s also changing the way we write copy.  In this episode we talk to Suzette Bailey who is an expert at the building AI platforms that help us write copy – and lots of it. If you fancy writing a 500-word article on a specific topic of your choice, in under 30 seconds, or writing a LinkedIn article that makes you look like a...

LinkedIn is one of the most affordable ways to find new copywriting clients but for many of us, we don’t leverage a fraction of its power.  Why is that and if we did, what could we gain? Adam Franklin is one of Australia’s most successful LinkedIn Coaches and in this podcast he’ll share with us the secrets of how copywriter and marketers – in fact, anyone in business -...

Would you like to hear from a marketing expert who has been responsible for sending out more than 200 million emails?  …who works with people like Tony Robbins and the world’s best-known authors, speakers and thought leaders… …who understands the digital content funnel (and upends it)… …who knows how to create hooks, lead magnets, buyer journeys and ev...

What do Nicole Kidman, Baz Luhrmann, Neil Armfield, Louis Nowra and Fran Kelly all have in common?  Alison Dunn has worked with them all. As one of Australia’s foremost arts publicists, she’s been instrumental in promoting some of the world’s most prestigious artists, shows and festivals.  She was the head of business development and marketing for the Sydney Festival, m...

Did you know that artificial intelligence can now write copy, and really good copy, at that.  Yes, that technology is here and it’s either an opportunity for us copywriters, or it’s a threat – you be the judge. And the man to tell us more about that is Mark Baartse, former Chief Marketing Officer at Showpo, the online fashion retailer, and digital marketer extraordinaire. No...

Airbnb, Snickers, Lexus, Libra, World Health Organisation - these are just some of the blue-chip copywriting clients Shannon Crowe has worked with during her illustrious advertising career.   Recently ranked at #8 on the list for the World’s Most Awarded copywriters, Shannon kicked off her career studying graphic design and photography and at the ‘ancient’ age (in ad ag...