Erica Irlbeck

So, You Talk to Cows? A Podcast for Agricultural Communicators

Business EN ↓ 34 episodes

This is a podcast for people learning about or working in agricultural communications. In each episode, we talk to a communications professional that specialized in the agricultural field and learn from them. We discuss tips to improve our craft, future projections for our industry, and potential challenges. The podcast is hosted by Erica Irlbeck, a professor of agricultural communications at Texas Tech University.

Author

Erica Irlbeck

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Dec 17, 2025

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Episodes

Entrepreneurship - Megan Foote 17.05.2023

So many of our agricultural communications students are interested in starting their own businesses. For my final podcast of this season, I'm wrapping it up with a former student that has a phenomenal small business: Megan Foote. She and her husband, Garrett, own Foote Family Meats in Clovis, New Mexico. Megan and Garrett manage every aspect of the business, and their marketing efforts are an...

Television Advertising Sales - Clay Erwin 25.04.2023

Sales is a major area of agricultural communications, and working in the sales profession is rewarding and fun. Clay Erwin is a good friend of mine from church and Lubbock County 4-H activities. He is a senior sales account executive for KCBD-TV in Lubbock. Although he does not exclusively sell to agricultural clients, ag is a big part of his client list. He even roped me into appearing in some of...

Video Production: Austin Moore 11.04.2023

Austin Moore is an expert in agricultural video production. His career started for Oklahoma Cooperative Extension, Texas A&M, back to Oklahoma State, Oklahoma Career Tech, and now he's crushing it as an instructor at Abraham Baldwin Agricultural College. If I ever have a question about equipment, need to know how to do something, or need anything video related, Austin is my first call. He...

Social Media: Vikram Baliga 28.03.2023

Vikram Baliga is a true role model for science communicators. He is a lecturer in horticulture and manages the greenhouse at Texas Tech, but he's also an excellent communicator.  He tells us a few of his social media strategies in this episode. Vikram also has a podcast that I love: Planthropology: https://www.planthropologypod.com/  https://www.facebook.com/Planthropology/ Insta: @planthropo...

Organizational Communications: Kara Bishop 24.03.2023

Kara Bishop is the director of communications and public affairs for Plains Cotton Growers. In her role, she regularly communicates with cotton growers and ginners (internal audience), as well as consumers, lawmakers, media, and others (external audience). In this episode, we learn some of her strategies for reaching her various audiences and managing multiple platforms. https://www.plainscotton.o...

Farm Broadcasting: Tom Brand 14.03.2023

Tom Brand is the executive director of the National Association of Farm Broadcasting and a former broadcaster. In this episode he teaches us about the organization, the importance of ag radio, and why it will continue to be important for years to come. 

Agricultural Magazines: Clinton Griffiths 24.02.2023

Farm Journal is the oldest agricultural publication in the United States. It was first published in the 1870s and is still in print today. In this episode, the guest is Clinton Griffiths, the editor of Farm Journal. Clinton is also the host of AgDay Television. We talk about working in such a reputable publication, tips to make our writing better, and possible future directions of agricultural pub...

Emily McCartney 22.02.2023

Emily McCartney is a western lifestyle photographer, and she's amazing. In this episode, I visit with this Texas Tech ag communications graduate about her career, her motivation, tips for taking great photograph, and that thing she wishes she were better at. Find her online: Website Facebook Insta: @roadrunnergallery and @e_mccart

Agricultural Publications: Shelley Huguley 14.02.2023

Our inaugural episode focuses on one of the earliest forms of communications: print journalism. Shelley Huguley, editor of Southwest Farm Press is the guest.  Southwest Farm Press is an excellent agricultural publication with a wonderful website: https://www.farmprogress.com/southwest-farm-press. I love their writing style and photography. @farmpress

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