So Money with Farnoosh Torabi

If you’re planning to make a big purchase in the next few months, don’t wait. Early holiday sales and year-end discounts are already a smart move—but add the potential for higher tariffs, and shopping is now more convincing. Farnoosh breaks it down in this new episode of Ask Farnoosh. Plus: Which is better, a Roth or Traditional 401(k), and How to Save Money on Buying a Car in December. Grab...

In this episode of So Money , Farnoosh welcomes back bestselling author and marketing legend Seth Godin to discuss his latest book, This Is Strategy: Make Better Plans . Seth dives deep into the essence of strategy and its importance in creating meaningful change in our finances, careers, and lives. He explains the four essential threads of strategy—time, game, empathy, and systems—and how underst...

A new study reveals that more people want to quit their jobs now than during the Great Resignation. Whether it’s to find better-paying work to address the rising cost of living or simply to leave their company or industry and start fresh on a professional path they actually enjoy, the big question remains: Will they quit? Our guest today is helping people overcome that hurdle. Goli Kalkhoran is a...

This episode originally aired on September 6, 2024. This Friday: Questions regarding adding children to your business payroll, enrolling in a 529 plan when college is just a few years away (good idea?) and how to manage a 401(k) that's being discontinued at work. Join the So Money Members Club for free for one month with the code SoMoneyBF2024. Expires Saturday, November 30. Learn more about Farno...

As we approach Thanksgiving, there’s no better time to reflect on gratitude, personal growth, and turning life’s challenges into opportunities. In this episode of So Money, I’m joined by Christine Hassler, a #1 life coach, bestselling author, and host of the popular podcast Over It and On With It . Christine opens up about hitting rock bottom—leaving a toxic work environment, finding herself in de...

In this episode of So Money , I’m joined by Michael Schreiber, award-winning journalist, founder of MediaFeed , and long-time friend. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he’s at the forefront of helping businesses and individuals leverage content to grow their brands and co...

In this episode of Ask Farnoosh : How do you balance saving for your kids’ futures while ensuring your own retirement? Is it too late to start investing in your 60s? Plus, Farnoosh shares her thoughts on whether a Trump presidency could crash the stock market and breaks down the financial risks of dismantling the Department of Education. Join the So Money Members Club . Download Farnoosh's free in...

What did the election polling data say, what did it miss, and why were so many people divided on the economy? Guest Farrah Bostic, a brand strategist, researcher, and founder of The Difference Engine , a consultancy that helps entrepreneurs and brands make smarter decisions through deep-dive research and data analysis. She’s also the co-host of In the Demo , a podcast exploring generational differ...

As the possibility of a second Trump administration looms, there’s growing concern over the future of climate policies. With environmental protection on the chopping block, it’s never been more critical for individuals to take action where they can—through their spending, saving, and investing choices. Today’s conversation with financial author Kara Perez couldn’t come at a better time. Kara is th...

In this episode of So Money , Georgia Lee Hussey, CFP and founder of Modernist Financial , joins to discuss building financial resilience in today’s shifting political and economic landscape. Farnoosh and Georgia answer pressing audience questions, offering advice on combining finances in marriage, managing debt while saving for retirement, and optimizing student loan repayment -- all through the...

Have you ever felt uncomfortable splitting a dinner bill with friends or hesitated to join a group vacation because of the cost? Maybe you’ve wondered if your friends view money the way you do. Friendships are one of the most rewarding parts of life, yet they come with their own set of challenges—especially when money enters the picture. Today, we’re diving into this problem with someone who has t...

Thrilled to welcome back one of our favorite voices in the world of money and humor— Paul Ollinger . Paul is a comedian and author, and he's here to talk about his latest book of essays, Reasonably Happy , a collection that balances sharp wit with deep reflections on money, purpose, and what it means to live a meaningful life. Follow Pau's Substack Join the So Money Members Club. Download Farnoosh...

In this episode of So Money , Farnoosh dives into the financial implications of Donald Trump’s recent election victory. Reflecting on her mixed emotions, she draws on wisdom from family and acknowledges the resilience needed to face uncertainty. Farnoosh shares insight on potential economic policies, like proposed tariffs and tax changes, and discusses how these could impact inflation, the stock m...

In our financial lives, setting goals isn’t just about having aspirations; it’s about understanding how to build sustainable, achievable plans that propel us toward success. Guest Caroline Adams Miller has spent over 30 years pioneering the science behind how we set goals, stay resilient, and achieve meaningful success. Her newest book, Big Goals , is changing the conversation around achieving per...

In today’s episode of So Money , we welcome back Lindsey Stanberry, a seasoned journalist and founder of The Purse . The popular newsletter dives into how money intersects with women's lives, encompassing topics from childcare and family budgeting to the emotional load of managing a household. Lindsey and I discuss some of the issues and topics she explores in The Purse , including the division of...

This week: Navigating your money amidst election anxiety; how to manage a 401k Inheritance; balancing emergency savings with retirement savings; reacting to identity theft with your taxes. Join the So Money Members Club. Download Farnoosh's free investing blueprint. Hang out with Farnoosh on Instagram. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is...

Jannese Torres  is an award-winning Latina money expert. She became an accidental entrepreneur after a job loss inspired her to turn her food blog into a six-figure business. Throughout the years, her passion for entrepreneurship led her to notice a gap in the conversation around money. Her debut book,  Financially Lit,  offers culturally relevant and relatable personal finance...

As election season heats up, understanding the financial lives of our nation’s leaders offers a fresh perspective on the intersection of wealth and power. Guest Megan Gorman, author of  All the Presidents’ Money , explains how the financial decisions of U.S. presidents shaped their policies and legacies. From Thomas Jefferson’s surprising debts to JFK’s complex wealth and the Clintons’ post-p...

Join Farnoosh's Investing Workshop Join Book to Brand 2025 This week, Farnoosh shares her top advice for finishing 2024 on a financially solid foot. Whether it's maxing out retirement contributions or finding ways to save on healthcare, now's the perfect time to take a closer look at your finances. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now...

We’re discussing a topic that’s become increasingly relevant as climate disasters become more frequent and unpredictable: financial resilience in the face of devastating events. No matter where you live, you are at risk of being affected by climate change, and it’s changing how you think about your finances, homes, and futures. To bring this conversation to life, I’m joined by artist and creator o...

Seth Godin, bestselling author, entrepreneur, and one of the most influential thinkers in marketing and leadership, joins the show. He discusses his latest book, This Is Strategy: Make Better Plans , and how to create more meaningful and effective strategies in all areas of life, from career growth and personal development to financial success. Learn more about Farnoosh's upcoming literary worksho...

Our co-host this Friday is Georgia Lee Hussey , a wealth advisor at Modernist Financial. We chat about the cost of climate change and how it’s forcing us to rethink everything: from the "American Dream" of homeownership to real estate and even how we invest our money. What can we control in moments of crisis? Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registra...

Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author. His works, The Laws of Wealth and The Behavioral Investor have transformed how we think about investing by shedding light on the emotional and cognitive biases that often shape our financial behavior. He also serves as Chief Behavioral Officer at Orion Advisor Solutions , guiding advisors in help...

I’m thrilled to welcome Maha Abouelenein, a communication, entrepreneurship, and self-advocacy powerhouse. With decades of experience at the forefront of global tech revolutions, Maha has been a trailblazer in mobile telecommunications across the Middle East and Africa, a thought leader on Web3 and AI, and a pioneer of modern public relations in regions where the field didn’t even exist. Her new b...

Download Farnoosh's Free Investing Blueprint to learn how to begin investing for your future. Today's show: Is there such a thing as investing "too" much? Can obtaining a home equity loan be helpful when purchasing a second home? How to find a great accountant, and more. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See...