Snow Talk with SIMA

We're in the middle of renewal and sales season for winter services. Ramblin Jackson 's Jack Jostes joins Snow Talk to discuss how to make it a successful one. Listen for these tips and more: Renewals present challenges such as changes in point of contact and changes in snowfall, requiring proactive communication and customer feedback throughout the year. Identifying 'hell yes' customers involves...

East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more: How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company. It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage...

The Grow Group's Vince Torchia and McFarlin Stanford's Jennifer Murray join Snow Talk to share how they counsel landscaping and snow companies to be financially healthy. Listen for this tips and more: Look beyond revenue to include understanding margins and profits. Have enough liquidity to manage through rough patches. Building a "sell"-worthy company.

Colorado Green Pros' David LaFore joins SIMA’s Senior Manager of Membership Evan Newman on the latest episode of Snow Talk to chat about how snow and ice professionals can use technology as a customer service tool. Listen in for these tips and more: Improve customer satisfaction by providing transparency and accountability. Communicate with teams and subcontractors. Enhance customer experiences an...

Earth Development President and CEO Eddy Zakes, CSP and SIMA’s Senior Manager of Membership Evan Newman packed a lot of great points into this episode of Snow Talk. Listen in to hear Zakes’ approach to: Company culture Education and personal development Recognition and rewards A deep bench of emerging leaders Leadership authenticity and transparency

Jim Monk of MPS Property Services and Gerald Boot of Boot’s Landscaping in Ontario discuss their advocacy work in establishing a recognized standard for the snow and ice industry, their approach to insurance and more.

Zech Strauser, founder of Strauser Nature's Helpers in Allentown, PA, joins SIMA CEO Martin Tirado to talk about the importance of camaraderie in the snow & ice industry, the challenges of sustainability and innovation, and his work in promoting landscape and snow as a "green collar" career opportunity.

There is a growing focus on legislation designed to limit liability for companies that participate in salt applicator certification programs. Ted Diers of the NH Department of Environmental Services and Allison Madison of WI SaltWise join SIMA CEO Martin Tirado to discuss their work in this area.

Host Evan Newman is back with Piscataqua Landscaping President & CEO Justin Gamester, CSP, and Darci Knowles, founder and creative director of DARCI Creative. Evan follows up on some additional topics and tangible action items.

Snow pros Bill Butts of Outdoor Pride Landscaping, Bob Marks of EMI Landscape and Eric Klopfer of Environmental Management Inc. talk about the changing climatology happening in their markets and the impact on their snow businesses.

Host Evan Newman welcomes Piscataqua Landscaping President & CEO Justin Gamester, CSP, and Darci Knowles, founder and creative director of DARCI Creative. Listen in to hear Justin's journey to realizing he needed marketing help to grow revenue and how Darci has helped.

Host Martin Tirado and guests JP Sanieski, CSP, ASM of East End Group in Long Island and Tom Marsan, CSP of The Beverly Companies in Chicago wrap up their 3-part conversation on snow operations planning. The snow may be done but that doesn’t mean winter planning stops. Listen in on what you should be doing to tie up loose ends and look toward this coming winter.

The newest episode of SIMA’s Snow Talk podcast features WeatherWorks’ Frank Lombardo and Douglas Dynamics’ Andy McArdle recap the winter season and identify changes snow pros should be considering; the impact the low winters have on smaller contractors; the importance of sharing weather data with your clients; and equipment buying trends. Plus Frank puts in a request to Andy to engineer a plow tha...

This episode of SIMA’s Snow Talk podcast features SIMA’s new Membership Manager Evan Newman talking with two snow professionals that have excelled in embedding a culture of safety in their companies. Listen for insights from East Coast Facilities’ Edwin Torres and Designscapes Colorado’s Michael Wagner, CSP, ASM

Season 5 of SIMA’s Snow Talk podcast kicks off with a conversation between host Martin Tirado and guests JP Sanieski, CSP, ASM of East End Group in Long Island, and Tom Marsan, CSP of The Beverly Companies in Chicago. They’ll talk about in-season adjustments to consider and share how they’re keeping teams busy in a (so far) low snow season.

Host Martin Tirado welcomes Thane Isaacs and industry legend Dale Keep to swap stories about some of the crazy and scary scenarios they’ve seen during their careers. Like true crime podcasts? You won’t want to miss Dale’s story about a murderer on the loose!

Levi Jett of Jett Facility Consultants developed a communications plan and mock storm scenario planning method using his experience in the military. He and host Martin Tirado talk about those methods and where he sees companies failing in the latest episode of Snow Talk.

Kasel Rocks Landscape Company’s Scott Lesak takes listeners on his personal journey of self-discovery. He shares how overcoming addiction and learning he had to put himself first to right the ship and to be in a place where he could help others and grow his business.

JSP Tree and Landscape’s Jacob Shivo shares how a random encounter with a SIMA member at a gas station transformed his career in snow and ice. He and his wife, Caiyan, also detail what they've learned and how they hope to give back to an industry that has welcomed them.

SIMA CEO Martin Tirado brings together Tom Marsan of the Beverly Companies and JP Sanieski of the East End Group to review the areas that snow companies should be focusing on leading up to the season.

Spiritus Business Advisors principal and longtime SIMA member David Gallagher and Transblue’s David Wescott, CSP, weigh in on key mistakes snow providers make that can undermine their success in the industry and offer suggestions on how to avoid them.

SIMA CEO Martin Tirado welcomes JC Grounds Management’s Jon Crandall, CSP, Innovations Tomorrow’s Thane Isaacs and WeatherWorks President Frank Lombardo to talk about the challenges snow contractors are facing as weather patterns change the “typical” snow landscape. Plus how contractors are managing increased fuel costs.

SIMA CEO Martin Tirado and Director of Events Heather Carew and Douglas Dynamics’ Mark Adamson preview the 25th Annual Snow & Ice Symposium taking place June 21-24. Listen in and learn about great networking opportunities and the 140+ exhibitors that will be on the trade show floor.

In this episode, we are going to be talking about products that revolutionized the snow industry. We have some exciting products and the people and companies that are behind them, joining us for this conversation. Featuring Thane Isaacs, of Innovations Tomorrow. He’ll be joining to bring his wealth of knowledge and experience to our conversations.

Spring may have sprung but WIT Advisers’ Phill Sexton, CSP, ASM and Elbers Landscape Service’s Jim Hornung Jr., CSP, say you should already be thinking ahead to winter 2022-23. With supply chain and labor still an issue, making the most of offseason opportunities will better prepare you for the upcoming season.