smj: school marketing journal

Brad and Scully talk about the role of school Heads as brand custodians. They are joined by PR and marketing guru John Le Cras discussing the importance of building a brand and, later in the podcast, explaining how school Heads can be effective brand custodians without being marketing experts.

Conversations on the art of leading modern school marketing, presented by Brad Entwistle and Andrew Sculthorpe. In this introductory episode, Brad and Scully talk about the purpose of this new podcast – to equip school Heads feel in control, make better decisions, save time and money, bring their vision to life and enjoy their school's success.