Smell Ya Later

Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balanced, and very can't-stop-smelling-yourself fragrances.  Romy Kowalewski, the German-born and Barcelona-based founder of 27 87 makes such scents, based on the most striking elements of so many shared e...

We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP . Bring at least one fragrance to swap and enjoy bevs & snacks from our host. If your idea of home fragrance involves sticky reed diffusers, sweeping up incense ash, or $80 candles, Pura offers something for the tech-savvy, with one of the first smart home app-controlled scent diffusion devices. Mor...

The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, sensory neuroscience, data science, engineering, fine fragrance, analytical chemistry, and product development to map smells, engineer new smell molecules, recreate living scents, and finagle how olfa...

This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyala...

Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and out of style based on... perfumes most mentioned on Tiktok? Most inescapable scents in the culture? Mysterious trend forecasting documents? Who can know! Well, we got our hands on almost the whole...

You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt , one of the defining sandalwoods of the decade. We have  Marie Du Petit Thouars alongside her partner Matt Berkson on this episode for her very first podcast interview. The couple are the founders of Maison Louis Marie , the tres chic and tres mysterieux (well, less so now) f...

For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective founded by Jack Jessé, Niko Alonso, Porsha Thompson, and Jasmine Imren, focused on reimagining how people connect by exploring sensory experiences beyond sight — namely smell. We speak with Niko and Jasm...

We all know perfume collecting is an expensive hobby. Yet blind buys are on the rise, according to this BoF article (but also to anyone who's keyed into PerfumeTok or fragrance enthusiasts in general). What's the most you're willing to shill for an unknown scent?  [Today we smell like: Valentino Sogno In Rosso, Frederic Malle Musc Ravageur] 🌐 Find more info, episodes, and merch at Smellyalater.li...

We've all been perfume-fished before — someone smells really good, which makes you crush real hard, and then after getting to know them, you realize that maybe the best thing about them was their scent... Honestly, could be worse! [What we smell like today: Montale Bubble Forever, Merit Retrospect] Find more info, episodes, and merch at Smellyalater.live Leave us a voice message on the SYL Hotline...

New year, same us — now with more ( ◡‿◡ *) as you'll notice in our official new look (thanks to photographer Zach Bergren). We're chatting about all the things we've smelled during the longest month of the year (new Chloe, new Fine'ry collection, Jil Sander's newest perfume drop, and more), addressing a listener question about scents being licensed for other media, and speculating on which beauty...

We recorded this ep on the eve of the U.S. TikTok ban, speculating what will become of the fragrance culture (and economy) in a post-TT digital landscape. Welp. We all know how that went... So instead, enjoy this little chat that may very well become prescient now that we know who the clock app is pledging allegiance to... [What we smell like today: Montale Arabians Musk, The Maker Dream] Find mor...

It’s the start of 2025, and what are we smelling? A lot of existential ennui, a lot of apocalyptic uncertainty, a lot of Baccarat Rouge dupes.  If a chart of the fragrance brands with the most social media “vitality scores” (c/o WWD and Beauty Inc) is to be believed, it’s a lot of the usual suspects. But if we were to go off of what we’re seeing (or smelling) released, fragrance is getting more in...

We do this every year: reflect upon what happened in smells this year, while predicting what the next year will bring in our scented economy. So far, we've been... right. So please enjoy another edition of our visionary scent forecasting for the year to come based on our sheer intellect and powerful nosiness of the industry at large.  [What we smell like today: Binaurale Matchbox Romance, Coty Inf...

AKA Our most-worn, most-talked-about, most loved scents released in 2024.  [What we smell like today: Dauphinette Poisonoud, Snif No Noses Inc Naughty Nonna] Find more info, episodes, and merch at Smellyalater.live Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. Follow us on Instagram @smellyalater.mp3 Leave a (nice) comment & (...

What do you get your college-aged girl relative, boy roommate, tech bro with questionable hygiene, situationship, hot mom, and anxious wellness-pilled friend for the holidays? We don't know. Oh wait, but it's scent-themed? OK, yes, we know.  Enjoy this highly specific gift guide for all kinds of non-random individuals in your life who you wish to treat with the best type of gift (manipulatively):...

The smell that launched a thousand ships, if there was one, it would probably be wafting from some maiden absolutely doused in any cheirosa of choice from Sol De Janeiro's perfume mists. We have Maggie Arms and Liza Henowitz from the product side to talk to us about the Sol De Janeiro scent philosophy, some top-tier Cheirosa combos, and what makes their perfume mists just so... that girl . [What w...

Aroma is the singular fragrance of Costa Brazil, one recognizable by its wooden box "bottle" and unforgettable by its deeply resinous and earthy... aroma. We have Francisco Costa on this episode to talk about his trips to the Amazon, which led to the creation of this very popular scent, and the importance of having a point of view through scent. [What we smell like today: Victoria Beckham 21:50 Re...

...And other listener queries. We are catching up at SYL HQ with a few hotline queries, including what scented laundry detergent is actually good for, and what's the deal with fragrance getting so intense lately?  Other things we discuss in this ep: An xoVain wedding reunion The Cult Gaia scents (well, one of them) Sable smells like Creed Delphinus Creed re-released Aventus Absolut, its "limited-e...

We have Mark and Nick Holmes, the father & son duo of Bianco Profumo — a new Chicago-based fragrance brand that captures the Italian-Americana of the '80s and '90s. In their words: "We do it big. Our hair is perfectly spritzed into place, we speak ten decibels louder than everyone else, we’re the life of every party, and we smell f**king terrific." Their debut launch of three scents immediatel...

Eleasium's mystically oceanic and intuition-formed debut scent is a single perfume oil inspired by dark, cold water, pomegranates, mermaids, seashells, pearls, and...attachment theory. We have Courtney Brunson , founder of Eleasium (and our former colleague from xoJane days) on this episode to chat about her career in brand copy and product development, moving to Paris, and making her first fragra...

Classic gameboard game turned film, and now perfume brand, Clue Perfumery is such a novel take on the smells of everyday surroundings: the forest floor, church pews, a dusty lightbulb, and more curious objects. Perfumer and co-founder Laura Oberwetter comes on the pod for this episode about all things Clue Perfumery (Those custom caps! Designing the bottles and branding! Making a beer scent!). [Wh...

We have Noah Virgile of Amphora Parfums on this episode to talk about their breakout debut collection that we've personally fallen for, taking perfume classes and creating scents, their growing vintage Mugler flanker collection, and the joy of finding new ways to self-express through makeup, scent, eyebrow bleaching, you name it. This is such a great chat for anyone who wants to escape the cycle o...

Every year we concoct the most unique, intriguing, clever, and correct awards categories for smells and scents in the Smell Ya Later universe. This year is no different, except yes it is because we've added new categories that explore the depths of our scent logic that you can only find on Smell Ya Later. This year's categories are: The Honda Award For Best Accord or Note The Hi diva, you know, I’...

Before the tomato-ssance, there was Flamingo Estate. Richard Christiansen's humble Los Angeles farm is where the vegetal scent trend gained the luxury home reputation. His home, place of work, and brand has quickly made a name for itself in all things farm-to-credenza, agriculture awareness, farmer-friendly, and salt (and herb, and flower, and vine) of the earth. Christiansen chats to us about the...

You'll find NYC's newest and coolest fragrance boutique in South Williamsburg. For those who wander further from the beaten path of the neighborhood's main drag, at Stéle you can smell some of the most unique and hard-to-find fragrance brands you've only seen online.  In this episode we speak with founders and shopkeeps, Jake & Matt Belanger about how they built the shop, the fragrance communi...