Smarter Podcasting: How To Use Podcasting For Business Growth

Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience. Niall pro...

In this episode I interview one of the biggest names in podcasting, Jordan Harbinger! We delve into the art of preparing for podcast interviews.  Jordan, whose podcast has millions of downloads, shares his journey from being a Wall Street lawyer to a renowned podcaster. He discusses the importance of extensive preparation, including reading entire books, taking notes, and adjusting interview flow...

"What are the three problems that we primarily have? Discovery, interactivity and monetization. In podcasting 2.0 is we've just added some new features" In this episode of Smarter Podcasting, host Niall Mackay and guest Sam Sethi discuss the concept of Podcasting 2.0, focusing on three primary challenges in podcasting: discovery, interactivity, and monetization.  Sam explains variou...

"It's amazing that you're taking one piece of content, spreading it across so many different ways." Niall Mackay provides a comprehensive audit of Troy Hipolito's podcast "The Troy Show." Niall offers invaluable insights on improving podcast quality, from artwork and SEO to audio production and content consistency. Troy, a LinkedIn influencer with over 27,000 fol...

 "Just be yourself because it’s only you that can do that."  Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, shares her podcasting journey and receives valuable feedback on her show's audio quality, content structure, and overall presentation. Niall provides actionable advice on v...

"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic." Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry...

"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."  Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge. Niall begins by discussing the uni...

Niall Mackay shares his top 10 tips for optimizing your editing workflow with Descript. Having built a business around the powerful software, Niall is a true Descript master. His advice covers everything from using AI tools like Studio Sound and filler word removal, to leveraging templates and editing video. Niall emphasizes the importance of quality audio, stating "It hurts my soul when I he...

"As soon as you start doing something for money, whether you like it or not. It's gonna change." Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT. Niall shares his journey from being an avid podcast listener to becoming a successful podcaster himself. He candidly discusses the challenges of podcasting, strategies...

In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show. Erin and John share their journey from initially thinking podcasting would be as easy as hitting rec...

In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally.  I provide my top five tips for those interested in starting their own podcast on a budget. My recommendations include selecting basic but vital equipment, creating a workable home studio, utilizing efficient recording and editing...

Niall Mackay shares his podcast audit of Debra Chantry-Taylor's show Better Business, Better Life.  They discuss equipment and editing processes, defining a clear niche and audience, crafting compelling introductions, improving audio quality, editing techniques, balancing video and audio elements, optimizing calls-to-action, and more.  Niall provides constructive feedback and tangible tips to...

Seasoned podcaster Garry Kelly,  Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters.  Key Takeaways: - Start with just a good microphone - quality comes first. Acoustics matter more than equipment. - Editing makes a big difference in polishing episodes. Be willing...

I'm joined by a podcaster who I first met when we did a coaching call on how to use Descript. Then she heard about my podcast audits I've been doing and she was like, "yes, please give me an audit!" My guest today has a background in customer service, and she just wants to serve people and help people. So started a podcast with her dad, which means they actually have a good rap...

I share my top 10 programs for podcasting and how much they cost.  I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor, emphasizing the value of investing in these tool...

I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content. My expertise, is in podcast audio and podcast quality.  In my second podcast audit I talk to Care Messer from the Birth Education Center and give some simple advice that instantly improves her audio. Sen...

The first Smarter Podcasting, Podcast Audit.  My expertise, is in podcast audio and podcast quality.  I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content. And that is the number one rule. Podcasting and the rest comes after that.  I'm talking to a goo...

In this episode, I'm going to cover one of the most important questions you can find on Google. What editing software do I use to edit my podcast? And what is the difference between audacity and gavage band? And this episode, we're going to cover the pros and cons of each of those programs. And the one major difference that you need to know before you decide which program to choose.  Sen...

Feeling unsure about starting or improving your solo podcast? In this episode,I share five essential strategies to help you create your solo podcast that your audience will love.  From research and storytelling to authenticity and listener engagement, I share my expert insights on making your solo podcast a success. Episode Highlights: [00:01:00] Research and Preparation: Learn why researching you...

Thank you to Anii Hoang from The Aspiring CMO podcast for letting me share this episode with you!  In my journey with Seven Million Bikes Podcasts, a pivotal moment emerged when a talented marketing graduate posted on Facebook, expressing her eagerness to contribute blogs for her portfolio.  Our initial conversation left me astounded by her vigor, expertise, and most significantly, her knowledge,...

I'm opening up about my podcasting journey and the blunders I've encountered along the way. Join me as I share some valuable lessons learned from my experiences so that you can avoid these pitfalls and create a smoother path to podcasting success. Key Times to Listen: 00:01:00 - The Importance of Hitting Record 00:02:00 - The Power of Headphones 00:04:30 - Communicating with Guests for V...

I've got something special to share with you – an honest review of the Maono PD200X Microphone that's making waves in the content creation world. Join me on this audio journey as we unbox the dynamic Maono PD200X, a versatile USB/XLR microphone with a unique glowing band that sets it apart from the rest. I'll walk you through its technical specifications, ergonomic design, and the p...

In this episode, we explore the benefits and different types of podcast headphones available. We discuss the importance of features like sound isolation, comfort, and accurate audio monitoring in enhancing your podcasting experience and improving sound quality. Here are five key talking points for this episode: Headphone Features for Podcasters : Understand the importance of sound isolation, comfo...

In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic and condenser mics, and compares USB and XLR connectivity.   I also shares recommendations for budget-friendly, mid-range, and high-end microphone...

Dreaming of starting your own podcast but unsure where to begin with equipment and setup? Or looking to elevate your existing show? You've come to the right place!  Join me in this episode of Smarter Podcasting as share everything you need to setup your own podcast studio, including podcasting equipment, and software. My practical tips, expert advice will hopefully ignite or reignite your pas...