Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Send Carrie a Text Message! Are you guilty of reusing the same password across multiple platforms? Find out how this common mistake can leave your online business vulnerable to cyber threats. This week, I will be taking you on a deep dive into the interconnected world of personal and website security. Drawing from my two decades of experience in the eCommerce and web development industry, we'...

Send Carrie a Text Message! Ever wished you could unravel the mysteries of Software as a Service (SaaS) and downloadable software? Join us for an episode packed with insights that will empower you to make the right software choice for your business. We dissect the pros and cons of both options, drawing on real-world examples from popular software platforms such as BigCommerce, Shopify, WordPress,...

Send Carrie a Text Message! Ever felt overwhelmed with content creation for your e-commerce business? Imagine if a tool could churn out unique ideas, help you overcome writer's block, and even reword your content for greater clarity - all while saving you precious time. Well, turns out, artificial intelligence could be your knight in shining armor! We kick things off with a fascinating dive i...

Send Carrie a Text Message! Ever found yourself gritting your teeth over auto-playing video ads that throw you off your game? Exasperated by constant pop-ups that clutter your browsing experience? Well, you're not alone! On this episode of eCommerce Made Easy, we pull no punches as we bemoan these infuriating website features. We also turn our critical eye on the well-intentioned but often ir...

Send Carrie a Text Message! Ready to turn one-time buyers into lifelong customers? Buckle up for an engaging exploration into the art of customer loyalty! We'll share innovative strategies to transform your customer interactions into a delightful journey that paves the way for repeat business. Dive into the power of tools like live chat, personalized email communication, and targeted social m...

Send Carrie a Text Message! Ever wondered why potential customers window shop on your website yet never make a purchase?  This episode unpacks the many reasons why customers loiter without buying and offers actionable strategies to transform those browsers into buyers. From the art of enticing email marketing to the power of persuasive product descriptions, we've got you covered. In the latte...

Send Carrie a Text Message! Do you ever feel like your website is losing customers simply because it's not optimized for mobile devices? Fear not, this week's episode of Ecommerce Made Easy is here to help! We guide you through the essentials of creating a mobile-friendly website so you can ensure a seamless user experience for your customers on the go. Listen in as we discuss the import...

Send Carrie a Text Message! Ever wondered how owning a blog could skyrocket your ecommerce business? Join us for an insightful discussion on how harnessing the power of blogging can drive sales, foster trust with customers, and showcase your unique perspective. We dive deep into why blogging is still a vital tool in today's digital landscape, as well as the significant impact it can have on y...

Send Carrie a Text Message! Ever experienced the panic of discovering major website issues after going live? We've been there too! Join us in this episode as we share a cautionary tale of a client who skipped the crucial step of website testing, resulting in last-minute changes and costly mistakes. We'll reveal the importance of thoroughly testing your site to ensure it accurately reflec...

Send Carrie a Text Message! Ready to unlock the full potential of email marketing and skyrocket your business growth? Join us as we discuss powerful insights and strategies to help you make the most of this highly effective marketing tool. With an average open rate of 20% and high conversion rates, email marketing is the ultimate cost-effective way to build relationships with your customers and ge...

Send Carrie a Text Message! Ready to skyrocket your eCommerce business through the power of social media? This week's episode is a goldmine of tips and tricks you don't want to miss. Join us as we discuss the ins and outs of leveraging various platforms to reach a wider audience, drive traffic, and increase conversions. We'll talk about setting realistic goals and achieving long-ter...

Send Carrie a Text Message! Worried about your WordPress site's security? Let us guide you through crucial yet simple steps to safeguard it from online threats! We'll demystify the tech for you, helping you integrate these measures into your routine or delegate them effectively. Our discussion includes the significance of using WordPress security plugins, comparing free and paid versions...

Send Carrie a Text Message! Do you know if your site is ADA Compliant? Let’s figure it out together!   ADA Compliance is a collection of guidelines that determine if a user with disabilities can use your website. Not only does being ADA Compliant encourage inclusivity and allow more users to explore your site, but it is also legally required!   Since ADA Compliance is mandatory on the internet, We...

Send Carrie a Text Message! Have you ever wondered if your hosting provider is up to snuff?  Do you think they are ok but just don’t know how to be sure? Let’s change that!   Identifying a good hosting provider can be a difficult process. Join me as we explore the top questions and things you should be looking at to make sure you are hosted in the right place!   As hosting providers, we have many...

Send Carrie a Text Message! Feeling puzzled about why your site traffic is stagnant, or worse, declining? Let’s change that!  Join me as we dive into 4 tactics for increasing your website traffic! When we see that our traffic is unmoving or even diminishing, it can be disheartening. We may find ourselves asking: What am I doing wrong?  In our experience with our clients, it is often a matter of ou...

Send Carrie a Text Message! Do you worry that your website will get hacked or that you aren't doing the essential things to keep your website thriving? Then today's episode is for you! Join me as we dive into the 5 Essential things to be doing regularly!  I will help break down the tech for you to help make this smooth and simple and become a habit! From security to updating content on y...

Send Carrie a Text Message! Ever wish you had a best friend with 25+ years of experience in eCommerce and online business—someone who could help you avoid costly mistakes and grow smarter, not harder? That’s exactly why I started this podcast. Originally launched as Ecommerce Made Easy , the show has evolved—just like my audience has. That’s why we’re now Smarter Online Business . Whether you&apos...