🎧 Smarter Career And Business Moves Podcast

Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to share tips on how podcasters can use LinkedIn to promote their shows. Topics included:  ✅ Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.      ✅ Driving potential listeners to your...

Michelle DeNio, Strategic Business Consultant, Michelle DeNio Consulting, joined Annette Richmond, Content Marketing Strategist, Black Dog Marketing Strategies, to discuss looking back on 2023 and strategic planning to ensure success in 2024.     Topics included:  ✅ How business has shifted over the last few years    ✅ Common mistakes small business owners make, and what they should be doing ins...

Frank Prendergast, Brand Consultant and Digital Marker, Frank and Marci, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to learn how AI tools can help small business owners.   Topics included: ✅ Making ChatGPT work for you. Hint: It's not just about the prompts.    ✅ Several AI tools for small businesses and why they might be right for you.      ✅ Preven...

Shannon Daniels, Public Speaking / Communication Coach, SPEAC, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to discuss how you can become a more confident speaker.   Topics included: ✅ Techniques to calm your nerves before speaking. Hint: Music is marvelous.    ✅ How to stop using filler words like um, ah, you know, etc. when you speak     ✅ Tips for gettin...

Linda Brubaker, PhD, Job Search Coach, LB Job Search Coaching, joined Annette Richmond, Personal Brand Architect, Personal Brand You, to share techniques to find your "next forever" job.   Topics included: ✅ What does next "forever" job mean? Hint: You can have more than one.    ✅ Common hurdles job and career changers make and how to overcome them     ✅ Why shifting your mi...

Lisa McPhee, Career / Confidence Coach, Lisa McPhee Coaching Academy, joined Annette Richmond, Personal Brand Architect, Personal Brand You, to share how you can have a fulfilling career.  Topics included: ✅ How to know when it's time to find a new job or change careers    ✅ Common mistakes career changers make and how to avoid them     ✅ Managing your expectations: because no job or caree...

Sue Griffey, Career Transition Mentor, SueMentors, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to talk discuss why the best way to prove your skill and knowledge is to share it with others.     Topics included: ✅ Why it's better to freely give your knowledge away than hold it back    ✅ How to use commenting as a strategy to highlight your skills and knowledge    ...

Teddy Burriss, LinkedIn / Sales Navigator Strategist, Burriss Consulting, Inc. joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the essential business tools you need for your business and/or career journey.  Topics included: ✅ How to know which apps to choose. Hint: How often will you use them?     ✅ The top 5 tools that deliver ROI. Hint: Saving time is importa...

Deanna Russo, LinkedIn Strategist / Coach, Leverage Up, LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss how to leverage LinkedIn to advance your business and/or career.  Topics included: ✅ Optimizing your LinkedIn profile to attract your target audience     ✅ Building your visibility on LinkedIn. Hint: It's about who knows you.    ✅ Creating a Linked...

Bill McClain, Customer Experience Expert, StratusDial LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the challenges early careerists and employees, in general, have when working remotely:  Topics included: ✅ The pros and cons of working remotely - there are some drawbacks     ✅ How to be visible at work when you're working remotely    ✅ What the wor...

Lynne Williams, Ed. D. Candidate, ATS Resumes and LinkedIn Branding Expert, Around the Clock Executive Helper, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn how to boost your personal brand on LinkedIn.   Topics included: ✅ Developing a LinkedIn profile Headline that demonstrates your value      ✅ Creating a compelling profile banner that sets you apart     ✅...

Sonal Bahl, Career Strategist / Certified Career Coach, SuperCharge, joined Annette Richmond, Personal Brand Strategist, Personal Brand You to discuss bold networking moves, And how you can make them.  Topics included: ✅ Why you shouldn't bother networking, what you should do instead.      ✅ Shifting your mindset from making connections to developing relationships.     ✅ How not to contact...

Laura Doman, Speaker / Author / Coach, Laura Doman – Voice Actor, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss how to be comfortable and present your best self during your next video interviews.  Topics included: ✅ Techniques to relax so you can be your best self when the camera is rolling     ✅ How to make the camera your new best friend. Hint: talk to one...

Tiina Jarvet, Career Strategy Consultant / Headhunter, Tiina, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to share what recruiters are looking for on your LinkedIn profile. Get to know what makes them want to contact you, and how and when you should reach out to them.   Topics included: ✅ What recruiters see when they look at your profile on LinkedIn. Hint: The recruit...

Craig Allan (The Black Knight), Coach, Consultant, and B2B Development Specialist, Different Mindset, Ltd., joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss leadership in a post-pandemic world.  Topics included: ✅ What leadership is and isn't. Hint: It doesn't come from your title.    ✅ How the pandemic shifted the world of work and leadership expectat...

Cathy Lanzalaco, Career Coach/ Persona Branding Specialist, Inspire Career, LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to share strategies for new grads (with little experience) to find a job.   Topics included: ✅ Biggest challenges that new grads face when looking for a job.   ✅ Strategies to overcome the lack of confidence many new grads face.   ✅ When it&apo...

Tom Powner, Recruiter and LinkedIn Trainer, Career Thinker, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn what recruiters and hiring managers want to see on your resume. What makes them want to interview you for a job?   Topics included: ✅ What recruiters look for on resumes. Hint: demonstrate value   ✅ Strategies to navigate the ATS (applicant tracking softwar...

Mary Fain Brandt, LinkedIn Trainer / Consultant, Mary Fain Brandt Coaching and Consulting, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss why personal branding is a must for career professionals.          Topics included: ✅ What personal branding is. Hint: it's not your brand colors.  ✅ Developing your personal brand (even if you're just getting star...

Sarah Burgess, LinkedIn Career Coach, Koru Associates Limited, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to talk about using LinkedIn to develop your career.  Topics included: ✅ Mistakes people make on their LinkedIn profiles and how to fix them ✅ LinkedIn strategies to accelerate your job search and career ✅ LinkedIn networking missteps and how to avoid them  And...

Phil Davis, Career Coach and Recruiter, FulPhillment Solutions, LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss networking and job search strategies and techniques for 2023.     Topics included: ✅ Strategies to build your network on LinkedIn and in person ✅ Imposter syndrome, everyone has it sometimes   ✅ Strategies to connect to your target employers  An...

Felipe Cofino, Executive Recruiter and LinkedIn Coach joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to share how to figure out if a company’s culture is a good fit for you.  Topics included: ✅ How companies can create a culture that empowers and retains employees ✅ Strategies to determine if a company's culture is a good fit for you ✅ Recommendations on what to do...

Shelley Piedmont, Career Coach and Resume Writer, Career GPS, LLC, and Annette Richmond, Personal Brand Designer, Personal Brand You, discussed how to build a more successful career by crafting your career GPS.     Topics included: ✅ How taking the YouMap assessment can help you choose a career ✅ Managing expectations about your new job (no job is perfect)  ✅ Strategies to find out if a company...

Jeff Young, LinkedIn Trainer, The LinkedIn Guru, and Annette Richmond, Personal Brand Strategist, Personal Brand You, shared a few new LinkedIn features.  New features included: ✅ Using and customizing LinkedIn profile Activity section (still rolling out) ✅ Ability to Star ⭐direct messages on LinkedIn (still rolling out)  ✅ Scheduling newsletters and posts on LinkedIn (benefits and drawbacks)...

Paula Christensen, Certified Professional Resume Writer and Interview Coach, Strategic Career Coaches, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss how to stand out in video interviews and navigate AI (artificial intelligence) interviews.    Topics included: ✅ Studies show that virtual interviews are here to stay; one reason is convenience ✅ Techniques to pr...

Mark Anthony Dyson, Blogger, Podcaster, and Speaker, The Voice of Job Seekers, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the potential implications of The Great Rebalance for you.  Topics included: ✅ Effects of today's economic climate on the power balance between employers and jobseekers ✅ Are hybrid work environments the new normal, or is flexibili...