Smarter Building Materials Marketing

2024’s International Builders’ Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year’s event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to elevate your brand and drive meaningful connection...

Big shake-ups are happening in the building materials industry. Discover the latest news on major acquisitions and housing market trends that are sending ripples through the sector, along with how strategic partnerships and innovations will redefine the competitive landscape and drive future growth opportunities for your business.

Uncover the latest market trends and insights in the building products industry, and learn how they could impact your manufacturing business and product categories in the coming years. Stay ahead of the curve and make strategic decisions based on expert analysis and predictions.

Explore how a leader in the building materials industry revolutionized service and product development, and learn how prioritizing client experience over volume can transform your business success and brand reputation.

Hear from a long-standing sales leader on how they took the leap into leveraging Linkedin and social media to win customers and the incredible results they’re seeing. Learn the strategies to effectively build thought leadership and generate leads in the digital space to outperform your competition.

In this exciting wrap-up of 2023, Venveo’s Steve Coffey and Deanna Murphy dive deep into the most influential podcasts that have reshaped marketing strategies in the building materials industry. They discuss pivotal trends, resilience in the face of economic uncertainties and the integrative innovation pushing the industry forward.

In 2024, major changes are predicted to hit the building materials market with shifts in sales tactics, digital marketing strategies and a renewed focus on human connection. Understanding and adapting to these changes will be crucial for manufacturers to stay ahead of the competition and maintain a strong presence in the industry.

Learn why digital marketing is no longer a nice-to-have, but a necessary tool for success in reaching potential customers and driving sales in building materials and other B2B industries.

Discover the truth about the current state of the housing market and how it will directly impact your building materials business. Understanding the factors driving affordability and regional market dynamics is crucial for manufacturers looking to stay ahead in this challenging industry.

Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.

Asking for your customer's feedback is key to growth. This week's episode was recorded live from the Building Products Customer Workshop in Denver, where a panel of seasoned pros — contractors, remodelers, and installers — offered invaluable, candid insights into the questions and challenges most pressing to building product companies today.

Breaking into new markets can be challenging for building materials manufacturers, especially those with niche products. If you want to grow your business and drive more sales, this episode is for you. Laurie shares his journey of starting the business in the U.S., the challenges he faced and the strategies he used to build credibility and establish relationships with new customers.

With AI gaining momentum in recent years, architects and manufacturers have been exploring its potential to transform the way buildings are designed, constructed and marketed. This week, we are exploring the intersection of AI and architecture plus highlighting key trends and tools that are reshaping the industry.

Discover the untapped potential of marketing to facility managers, one of the most sought-after audiences in the building materials industry. Uncover how to target and create meaningful connections with this influential group.

Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects. Chad also shares his insights on working with builders and architects, understanding their target audiences and creating captivating visuals. 

 Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers. In this episode of the Smarter Building Materials Marketing Podcast, Zach interviews Mike Wolfe, the CEO of Delgado Stone Distributors. Delgado S...

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov sit down with Mar...

Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue. Todd Miller is President of Isaiah Industries, a metal roofing company. He talks wit...

Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits messaging, market fit, how to win your customer and...

Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers. Grant Farnsworth is the President of The Farnsworth Group. He talks with Beth and Zach about the 2024 to 2025 outlook on new single-family residential construction, as well as the upcoming Building Products Custo...

Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value. Sean Collinsgru is Chief Vision Officer at Premier Outdoor Living and host of the Hardworking Happy Hour podcast. He talks with Zach about the importance...

Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not. This week, Beth and Zach discuss the most common answer Beth gets from manufacturers when she asks them about marketing. 

It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership. Josh Hendrickson is vice president of sales and marketing at Wilson Lumber, a third-generation owned lumber dealer operating outside of...

How confident are you that your headlines or CTAs are truly the best choices? This week, Zach and Beth are diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders. Josh Dorfman is the CEO and co-founder of Plantd, a company dedicated to making carbon-negative building materia...