Smarter Building Materials Marketing

You’ve just gotten in the latest market research on your product category, now what? Or maybe you’d like to start measuring customer engagement and in-store actions, but you’re not sure where to start. Join us as we talk with Doug Jennings, the Vice President of Data, Analytics and Customer Insights at Lowe’s. He gives great advice on not only what to track and measure, but how to look at the data...

Mandy Sancic wouldn’t say she’s a marketing expert, but she’s still been able to get incredible results on social media by applying a few creative ideas and partnering with the right people (you’ll see what I mean). Listen in to see how she did it, what she’s learned and how you can take some of her hard-learned lessons and apply them to your own profiles.

We surveyed over 100 residential builders throughout the United States and found some pretty clear results as to what they’re looking for from building materials manufacturers, how they pick new products and what you can do to better target and convert them through your online efforts. This podcast will show you how to sell to builders in a way that speaks directly to their pain points.

Do you want to know how to use social media to grab the attention of your audience in order to grow sales In this episode Zach and Beth interview Holly Avera who shares her insights on how social media will impact building materials sales, and how you can leverage it to grow awareness and leads.   There are 4 big shifts that every company in the building materials industry needs to know.  Listen t...

Successfully targeting dealers and distributors can be a difference maker for your building product sales. But what is the right approach to target this audience, and what systems to you need in place to win. Today’s guest, Jon Vaughan, sheds light on what dealers and distributors in the industry actually want from their vendors. Jon gives us an insider’s look at how building material manufacturer...

How would you like to have a 24/7 customer service or sales rep that is always ready to interact with your customers right on your website? That’s the benefit of a chatbot. It lets you quickly answer your audience’s questions without increasing your time or resources or manpower. This week, Zach and Beth talk about the benefits of chatbots, why you need one on your site and how easy it is to get s...

Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value. On this episode of Smarter Building Materials Marketing, Alex Cadieux shares how his company, Techo-Bloc, has created an enormously successful roadshow that focuses on the contractor, not the product.

Creating videos for your marketing efforts is something every building material manufacturer should be doing right now. It’s a lot easier to create videos than it once was, making it attainable for everybody regardless of your available equipment or budget. More importantly, videos not only perform well on social media but can also be used to move your audience through the sales funnel. Zach and B...

Zach and Beth talk about how to execute e-newsletters, automated follow-up campaigns, and outbound email campaigns to target every level of the sales funnel. Email is one of the most effective tools to drive awareness, sales, and build relationships. The problem is that too many manufacturers make the mistake of sending emails without a purpose, meaning they’re either sending emails and not obtain...

Amazon offers incredible potential for building material manufacturers, offering a built-in sales platform with customers who are probably already looking for your product. Greg Weyman, the VP of Marketing & eCommerce for Basco Shower Doors discusses how building materials manufacturers can get started selling on Amazon and how they can leverage those customer interactions to improve overall sales...

It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience. Curt Steinhorst visits the show to talk about exactly what people want online and how you can give it to them.  

Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for. Whether your company targets Architects, Designers, Industry professionals or DIY-ing homeowners, Zach and Beth teach you how to create a successful presence on Pinterest.

Every building materials manufacturer needs a strong digital marketing strategy to compete, but where do you start? No matter what stage you’re in, Zach and Beth lay out three distinct steps to make sure you’re reaching your target audience with the right methods.

Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events. Trade show exhibits and visitors are dwindling each year, and we suspect it’s for this very reason. Don’t give up on your trade show schedule just yet. Just change your strategy. Today, Zach and Beth are talking a...

Don’t wait to approach architects and interior designers when they’re established and, correspondingly, busy. Instead, you can start building your brand awareness with rising students in the industry. Matt Wagner talks about how students are sourcing products today and what changes building manufacturers can make to reach them better.

Has your company noticed a change in building material buying habits, but has failed to develop a clear sales and marketing strategies to address these shifts? To find out exactly what’s happening in the building materials buying space and how manufacturers can take advantage of these changes, Zach and Beth interviewed Grant Farnsworth of the Farnsworth Group.

Mark Mitchell talks about how the growth of the Internet has created changes in nearly every industry, and it’s no different for building materials manufacturers. Find out how your company can embrace new trends with key insights from marketing “whiz” Mark Mitchell.

Generating more leads through your website starts with understanding why your audience comes to your site in the first place. Today, on Smarter Building Materials Marketing, we’re going to take a step back from your site to discuss what your audience wants, how you can satisfy that, and where to introduce forms so you’re capturing contact information at the right time and in the right way.

Growing awareness of your brand is crucial for effective sales and marketing strategies. But, effective brand awareness is so much more than pushing your company name and logo. To find the best ways to build and engage your audience that actually help grow sales, Zach and Beth give step-by-step actions specific to the building materials industry.

Your website should be helping you grow sales even if you’re not selling products directly online. Most building material manufacturers are treating their website like a one time event that they never think of again after it’s live. No matter where you focus in the channel—architects, builders, contractors or end consumers— your audience is starting their purchase journey online. In the first epis...

Learn how to grow awareness, drive more leads and close more sales with the Smarter Building Materials Marketing podcast. Hear from Zach and Beth who tackle your burning questions about marketing for building products. They will share proven strategies to grow leads and sales, bring in industry experts, and interview successful manufacturers to help you learn what’s working in this space.