Smarter Building Materials Marketing

In this episode, Zach and Beth talk to Josh Hendrickson, Director of Sales at Wilson Lumber Company, about how actually living the values your company espouses can be the very best sales pitch you’ll ever have. “People over profits” is a phrase we hear more and more from many areas of business. But when you really put your money behind your team and your values, it can be a huge point of different...

In this episode, Zach and Beth talk to Regis Verliefde, CEO at Warmup, about how his company’s mantra of “fail often and fast” has driven incredible growth and success. As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.

In this episode, Zach and Beth talk to Todd Tomalak, Senior Vice President at John Burns Real Estate Consulting, about why he’s optimistic for the future of home construction, the one thing he wishes home builders would do more of, and why the next big construction hot spot may not be where you think.

In this episode, Zach and Beth talk to Jim Perrault from Pella of Colorado, who shares great insight into understanding every player in the channel's problems, frustrations and friction points, and how you can help make your customer experience even better. Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make b...

In this episode, we talk to Hugh Hornsby, a self-described turnaround artist who brings a very personal touch to getting companies back on their feet and growing at incredible rates. If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them t...

In this episode, we bring on a manufacturer who has built and scaled their business all by using content and creating valuable pieces of information that his audiences are looking for and finding online.  This is an excellent testimonial on how you can use content and digital marketing to drive more demand for your business. Listen to hear great insights, great data and great tips on how you can u...

Creating exceptional experiences for your customers can turn first-time buyers into lifelong fans. Listen as we talk with one manufacturer who’s creating unique experiences both online and offline to win customers for life.

If you’ve ever considered both manufacturing and distributing your own products, this is the episode for you. Plus, if you’ve been trying to crack the code on how to target the end consumer without losing touch with your pro channel audience, we’re talking to a manufacturer who’s winning more business by being a great partner on multiple fronts: from manufacturing to distributing to customer servi...

You've put a ton of effort into developing the perfect marketing plan for 2020, but how will you measure its success? On this week's episode, we're talking about three of the most important metrics building materials companies should be monitoring to help you gauge customer relationships, fuel growth and measure your marketing plan's success. 

This week, we’re talking about how even the biggest manufacturers need to stay nimble to keep on top of the changing market landscape, and how digital marketing does more than get your name out there. In this episode, Zach and Beth talks to Daniel Gills, Vice President of Business Development at Yale Locks and Hardware, about how big manufacturers are using digital marketing not just as a way to r...

The key to growing your manufacturing business is helping your local dealers and pros grow their businesses. When your local partners are selling more successfully to their end customers, they’ll purchase more from you.  This week, we discuss 5 steps manufacturers can take to help their local partners drive more demand, increasing sales for both them and you.

Have you wondered how China, trade wars and tariffs all affect the building materials industry? This week's guest specializes in manufacturing in China. We talk to him about what it all means for manufacturers, especially if you import or work with China in any capacity, and how it all translates to building products. 

Do you know what the main motivator and value communicator is for building products?  It's the price of your product.  In this episode, we tackle this topic head-on and discuss mistakes manufacturers are making with their pricing strategies along with manufacturers who are doing it right. 

We are less than 100 days from 2020, and in this episode Beth and Zach break down strategies and trends that will help you in preparing for upcoming planning.  Marketing is always changing so it's critical to use these changes to your advantage. These shifts present some great opportunities for building materials opportunities to grow sales and improve your online presence.

The building materials industry isn't known for rapid change or innovation, but that won't always be the case.  With the growing trend of sustainable materials, the industry is looking for ways to increase sustainability in a way that will also increase profitability.  This week, we bring on two guests to talk about the future of sustainability in building materials and how it may not be as expens...

How do you get architects to pay attention to what you’re saying? Or better yet, how do you educate them effectively on your products? This is the central topic of today’s podcast. We’ve all been a part of those presentations where you're about to fall asleep because the presenter has lost your attention. What’s even worse is if you’re the one presenting and your audience is zoning out, watching t...

If you think your product isn't a fit for selling online or you've attempted to sell online in the past but didn't see the results you wanted, today's episode is for you. There are a lot of misconceptions around eCommerce in the building materials industry. Today, we bring on a guest to break down these myths and roadblocks and talk about the reality of making the move to selling direct. 

We’re seeing incredible results from using LinkedIn in the right way to drive leads and sales, but the key is understanding how to make valuable connections, build trust and start the customer relationship from step one. In today’s episode. we’re breaking down how you can use LinkedIn to grow leads and sales, and why it’s set up to be the leading social media platform for building materials compan...

Do you know who is actually making the decision on whether or not your product is selected? There are shifts happening in the building materials industry regarding who is merely an influencer and who is a decision-maker. This week's guest helps us break down who is the real decision-maker, whether your project is residential or commercial.

If you want to outpace your competition, you need to embrace the idea of changing at a faster pace than you do now. The combination of change and speed is critical to your ability to grow at a faster pace than your competition. On this week’s episode, we bring on a manufacturer who is embracing speed and inviting change into their organization in order to outpace their competition.

Selling through dealers can be challenging, and the shifts that have happened with eCommerce are impacting how to effectively grow sales through these partners. On today's episode we bring on two experts who work with dealers to help them continue to grow in this changing marketplace.  They share how the most successful manufacturers and dealers are continuing to adapt to stay competitive. You'll...

Getting people in the channel to try a new product is one of the toughest sales to make. Today, we bring on the Founder and CEO of one of the few startups in the industry to share his strategies on effective product launches. He gives some great details on what to do, what not to do and how he has even been able to land partnerships with some of the most notable names in his category. If you’re lo...

We have Building Materials Manufacturers ask us all the time if we think trade shows are really worth it. It’s a complex question for sure, and sometimes, that answer is “no.” But today, we’re bringing on someone with an inside perspective on some of the top trade shows in the building materials space. She talks about strategies she’s seeing that continue to drive traffic and interest on the trade...

For a lot of manufacturers, their CRM is not only a pain point, but can be a very expensive mistake.   We at Venveo do a ton of work to drive leads and bring the right awareness to our clients, and oftentimes those leads get brought into a CRM and they get lost, and it becomes a very expensive unuseful tool.   Which is why we're really excited to bring on a manufacturer today, who launched a CRM u...

Most building materials manufacturers I talk to say they have the BEST PRODUCT in their category, but nobody tells me they have the BEST AWARENESS in their category. Being found and known is critical to your growth. It will help you stay competitive regardless of your company size, and is arguably just as important as the quality of your product.  On this episode we break down the 3 content pieces...