SmartBranding.com Podcast

Viewst helps designers and campaign managers to collaborate in cloud , scale ad versioning, streamline approvals, store all projects and assets in one location and organized, and build up campaigns to go live faster. Victoria, founder of Viewst, an entrepreneur and former professional tennis player with a passion for science, spoke with us about the origins of the company, its mission, and future...

OptiOffer is a revolutionary SRP (Supplier - Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers' product catalog with its resellers to automate and str...

Isizwe is a non-profit on a mission to open opportunities for everyone by delivering quality internet connection to areas where people struggle to get it. We talk with Enzo Mpanz and Tim Genders about the idea, how they are empowering low-income communities and changing their lives for the better, and what is next for Isizwe.

Tykr is a stock screener and education platform all-in-one that helps people get into the stock market, regardless of their level of knowledge. Since 2020 Tykr has helped thousands of investors make better investment decisions . We talk to founder Sean Tepper about the idea behind the business, the brand name, how to launch a business during a pandemic, and what to expect from Tykr in the future.

Natu Myers is an entrepreneur, investor, and founder of Raises.com, a platform that helps founders save months of time and millions of dollars in the process of raising funds for their business. We discuss how the idea for the project was born, the process of choosing the right name, and what’s next for Raises in this interview.

Founded by Giuseppe and Skyler (husband and wife), EXAU Olive Oil specializes in the production of high-quality Italian extra virgin olive oil. EXAU is the marriage between the modern culinary needs of Americans and 75+ years of Calabrian craftsmanship. We had the pleasure to talk with Skyler and learn more about the company, the products they offer, and how they got to where they are now.

Our interview series Names with stories continues its journey with a great brand name - Clothia. Clothia is an online marketplace presenting the top up-and-coming fashion designers in the area of accessible luxury. The founder, Elena Silenok, shares more about the idea behind the brand, how it has evolved over time and what new and exciting is on the horizon for Clothia.

Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law . He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with larger firms while charging small fir...

Marc Cloosterman is the CEO of VIM Group , a leading firm in brand transformation. For the last 30 years Marc and his team have been specializing in making brand change happen. They help organizations navigate through the journey of bringing their brands to life. VIM Group operates globally for large national and international corporations, with clients from Japan to LA and anywhere in-between.

After over 20 years of global PR experience, Jim Heininger founded Rebranding Experts to help business owners revive their brands. Rebranding requires a lot of elements that traditional branding agencies can’t offer and Rebranding Experts brings those specific capabilities in one team. In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspi...

Recently Robosoft got acquired by the Japanese TechnoPro in a $108 million deal. I had the pleasure to talk about the brand with Robosoft’s MD & CEO, Ravi Teja Bommireddipalli . We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

It is already challenging to launch a startup anytime, anywhere, in any industry. Launching one in a pandemic, in an industry that was one of the most affected by it, is a whole other story. I spoke to one of the founders of Portão3 about how they managed to survive and thrive when so many established brands failed.

Cindy Gallop is an advertising and branding professional with over 35 years of experience working with global brands, like Coca-Cola, Ray-Ban, and Polaroid, to name a few. You may know her for her advertising career , her famous tagline "I like to blow shit up. I am the Michael Bay of business," or as the first (and to our knowledge, only!) TED speaker to ever use the words "come on my face" on st...

We discuss how the idea for Mars Sucks was born and executed and touch on what do brands need to do in order to survive and thrive in a world where consumers are not impressed by pretty packaging and words but hold you accountable for your actions.

Our new Names with stories interview features Grant Powell , an expert in developing some of the most innovative technologies and digital products, a real estate investor, and a numismatist. Grant is here to talk about one of his latest projects, Curios, a Web3 tool for every creator and business that wants to mint and sell NFTs.

Ari Krzyzek from Chykalophia discusses her brand and how she helps women entrepreneurs build successful businesses.