Smart Route

Today’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.

Today, influencer marketing can work for any industry–including B2Bs–when planned and executed correctly. Hear from expert influencer marketer Cait Weingartner as she uncovers strategies for influencer marketing campaigns and shares her experience leading creative strategy for 200+ influencer-centric campaigns for clients like Meta, QuickBooks, Target, L’Oreal and Converse.

Join our conversation with TikTok influencer Austin Armstrong to learn his top three content strategies B2B companies can use to grow on TikTok. Listen in as he guides you through the marketing metrics–and budget!– that matter on today’s fastest-growing media platform.

Google’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.

What would happen if you treated your customers the way Michelin star restaurants do? Learn how applying a fine-dining approach to agency work helped Br8kthru Digital conquer its business plateau, raise its standards, and become an award-winning agency.

Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising.  Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.

SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions acr...

Discover how entrepreneurs and CTM co-founders, Laure and Todd Fisher, transitioned their business from a home-based startup to a $30 million dollar company in 10 years, without investors. Learn how hiring experienced team leaders, boosting diversity, and investing in tech can challenge and improve your leadership while driving big payoffs. Bonus: Listen until the end for Laure’s top three recomme...

Pay-per-click (PPC) advertising is a proven way to bump up revenue, boost brand recognition, and grow your business. But, if done wrong, you’ll waste money and burn through your ad budget with ineffective PPC campaigns. Join John Horn of StubGroup to learn the three features that make or break a PPC ad campaign, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in...

A great onboarding journey can bring customers ROI on their SaaS products, and quickly. But not every customer fully understands the long-term benefits of professional onboarding, and many companies struggle to communicate its value. Join ChurnZero’s Manager of Customer Success, Naomi Aiken, to learn practical steps you and your team can take to maximize onboarding value for customers, create achi...

Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and CallTrackingMetrics’...

Join us for a special live recording of our new podcast, Smart Route! In this episode, host Courtney Tyson will be sitting down with local search expert Joy Hawkins to dive into the good and bad of Google My Business.

B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, a Digital Growth company that partners with private equity firms and their B2B portfolio companies, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth...

Reviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing...

Investing in your workforce results in a team of talent who are committed to the success of your company. In this episode, we chat with two of our own about building the CallTrackingMetrics Mentor Program and its impact on the organization. Ken Sylvain, Director of Customer Success and Jonathan Morgia, Account Executive Team Lead, share their personal experiences as mentors and how that inspired t...

In this episode, Navah Hopkins, Director of Paid Media at Justuno and a veteran PPC expert and founding member of the Paid Search Association, walks us through the recent changes regarding third party cookies and data sharing policies. We dive into how these privacy changes are impacting different industries and how marketers can prepare and get the most out of their existing customer data.

In this episode, we’re joined by Aaron Weiche, co-founder and CEO of Leadferno, a business messaging solution, to discover more about his unique career journey that led him from the agency world to founding and running multiple companies. We’ll hear about what inspired him to make the career pivots that he did, as well as how he envisions the future of communication for businesses. Tune in to disc...

The global pandemic forced many businesses to adapt a work-from-home model for their employees for perhaps the first time, yet some companies have been operating remotely intentionally for years and finding great success with this approach. Is remote work the way of the future? How can businesses overcome the challenges of keeping employees engaged and connected, even while remote? To explore this...

Go beyond basic transcriptions of your calls to start uncovering the intent behind your customer’s words and what informs their buying decisions. In this episode, we sit down with Deepgram CEO Scott Stephenson to break down the concept of "conversation intelligence": what it is, the value it can bring to your organization, and how businesses everywhere can pull insights from their daily conversati...

How this husband and wife team grew a business from their basement into a $20M company.