Smart Pizza Marketing Podcast

Myke Olsen, owner of Mike's Pizza in Mesa, Arizona, shares his experience running a wood-fired pizzeria inside a bar called Cider Core. He discusses his Neapolitan-inspired pizza style and the symbiotic relationship between his business and the bar. Myke emphasizes the importance of focusing on the financial side of the business and the benefits of delegating tasks. MY OTHER SOCIALS: 🎙 My podc...

Andrew Miller, owner of Flower Child Pizza, Merriman Social, and Third Coast Provisions in Milwaukee, discusses his journey in the restaurant industry and the development of his pizza business. He shares how they expanded their frozen pizza line and the challenges of shipping nationwide. Chapters 00:00 Introduction and Background 03:03 Crafting a Unique Pizza Style 05:59 Choosing Milwaukee and the...

In this podcast episode, Bruce Irving interviews Troy from Blue Square Pizza, a pizza dough expert. They discuss Troy's journey in the pizza industry, his passion for dough, and the evolution of his pizza-making process. Troy shares how he creates three different styles of pizza using one dough recipe and the importance of studying bread making in pizza making.  Chapters 00:00 Introduction and...

In this conversation, Bruce and Shane discuss the evolution of text message marketing for restaurants and the importance of personalized and tailored messaging. They highlight the benefits of using text messages to engage customers and increase purchase frequency.  Chapters 00:00 Introduction and Location 04:14 The Power of Personalized Messaging 08:20 Boostly: A Plug-and-Play Solution 12:57 Track...

In this episode, Bruce Irving interviews Daniel from Joanie's Pizza. They discuss how Joanie's Pizza started and grew, the style of pizza they make, and the challenges of running a pizza business. Daniel shares his passion for making bread and how it translates into his pizza dough.  MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other in...

Michael from Rail Trail Flatbread Company shares his journey of starting and growing his restaurant business. He talks about the community aspect of his business and how they strive to make everyone feel welcome. The menu consists of flatbread pizzas with unique toppings, as well as salads, wings, burgers, and a wide selection of craft beers. Chapters 00:00 Introduction and Overview of Rail Trail...

In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options. Chapters 00:00 Introduction and the Importance of Growing Lunch Sales 06:23 Str...

Summary In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experience of starting in the pizza industry as a...

In this episode, Bruce Irving discusses the mistakes he has seen people make when opening and operating a pizzeria. He emphasizes the importance of choosing the right location, understanding the competition, delivering a quality product, implementing effective marketing and branding strategies, and being financially responsible. These insights are based on his own experiences and conversations wit...

Jared shares his journey in the pizza business, from starting a delivery service during COVID-19 to operating a brick-and-mortar location in a shared space. He discusses the challenges and opportunities of expanding his business and the importance of finding the right balance between quality and quantity. Jared also highlights the impact of COVID-19 on his operations and the need to adapt to chang...

In this episode, Bruce Irving interviews Andrew from Gianni's Pizza. They discuss how Andrew grew his family's pizzeria business, the challenges of managing multiple locations, and the importance of effective people management. They also talk about the power of social media marketing and how Gianni's Pizza has built a fun and engaging online presence.  Chapters 00:00 Introduction and B...

Summary In this episode, Bruce Irving interviews the founders of 2-1 Dough Pizza Co. They discuss how they got started in the pizza industry, their journey of learning and experimenting with dough and toppings, and their approach to pricing and building a loyal customer base. They also talk about their plans for the future and the importance of marketing and social media in growing their business....

Bruce Irving shares marketing insights and strategies for restaurant owners in this podcast episode. He discusses the importance of social media platforms like Facebook, Instagram, and TikTok, and how they have evolved over time.  Chapters 00:00 Introduction and Sponsorship 03:02 Background and Starting SPM 08:12 Marketing Strategies in the Past 11:20 Current Social Media Channels 16:04 Creating C...

In this episode, Bruce Irving interviews Al the Pizza Buddha, a pizza consultant who helps pizzerias with their operations and systems. They discuss the challenges of automation in the pizza industry and the importance of documentation and training. Al shares his process for assessing a pizzeria and improving its operations. They also talk about the different costs of opening a pizzeria and the be...

In this episode, Bruce Irving interviews Sean from Madison Avenue Pizza Company. They discuss Sean's journey of starting a pizzeria, the challenges and benefits of running a dine-in restaurant, the importance of a focused menu and fresh ingredients, and the impact of a full bar on the business. Chapters 00:00 Introduction 00:39 Sean's journey of starting a pizzeria 01:09 Marketing tactics...

Bruce Irving introduces SPM Magazine and discusses the contributors and excitement surrounding its release. He explains the reason for starting the magazine and the desire to provide a platform for pizza people to share their ideas and experiences. Bruce highlights the alternative nature of the magazine and its focus on inclusivity. He gives shoutouts to advertisers and reveals the cover of the fi...

In this conversation, Cory shares his journey in the pizza business. He started with a physical location, then transitioned to a pop-up catering business. After selling his bakery and starting a cleaning business, Cory returned to his passion for pizza and now operates a mobile pizza trailer. He discusses the types of ovens he uses and the Neapolitan-inspired menu he offers. Cory also shares his s...

In this episode, Bruce Irving interviews Evan, the owner of Pi 95 in Jacksonville, Florida. They discuss Evan's journey from starting as a food truck to opening a brick and mortar location. They also talk about the importance of being part of the community and providing excellent customer service. Evan shares his experience in the culinary industry and the evolution of pizza styles. They also...

In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try unique pizza, marketing new items, and handling unsatisfied custome...

Sean Marsiglia, co-owner of Three Brothers Pizza in Tampa, shares his journey of starting and growing his pizzeria business. He discusses the challenges of opening multiple locations, including dealing with a fire and insurance issues. Sean also talks about his approach to marketing and increasing business on slow days through discounts and fundraisers.  Chapters 00:00 Introduction and Background...

Fred Langley, the founder of Restaurant Systems Pro, discusses the importance of knowing your numbers and managing costs in the restaurant industry. He explains how his software helps restaurant owners track inventory, manage labor efficiency, and optimize pricing. Fred emphasizes the significance of understanding product usage and the impact it has on profitability. Get started today Smartpizzama...

In this episode, Bruce Irving provides marketing advice to Dimitri, the owner of Buffalo Pizza and Ice Cream in Sacramento, California. They discuss various aspects of marketing, including social media, email campaigns, online ordering platforms, and influencer marketing. Bruce emphasizes the importance of consistent posting on Instagram and TikTok, as well as the need for regular email marketing....

In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively. Shane explains how Boostly helps restaurant owners set up web forms on their websites to collect customer contact information and enroll the...

Perry Anastasakis, owner of Famous Pizza in Bethel, Connecticut, shares his journey in the pizza business. He discusses how his family started the business and the challenges they faced in the early years. Periannis explains how his background in accounting and corporate experience helped him improve the business.  Chapters: 00:00 Introduction and Background 05:27 Transition to Interview with Perr...

Nick Sanford, the owner of Toss and Fire Woodfired Pizza, shares his journey of starting with a trailer and transitioning to multiple food trucks and brick-and-mortar locations. He emphasizes the importance of learning from other food truck operators and seeking advice from those who have already built what you're thinking of building. Nick discusses the costs involved in starting a food truck...