Smart Pizza Marketing Podcast

Episode #26 Sean Bullock of Smoking Monkey Pizza In today's episode I talk with Sean Bullock of  Smoking Monkey Pizza . Sean and his wife are relative new to this pizza entrepreneur journey. Starting out in corporate america they have always wanted to get into the restaurant business. They thought about opening other types of restaurants but with the ideas for what they wanted to do the pizza indu...

Growing in 2015 with Pizza Man Dan Dan Collier known as Pizza Man Dan joins me in today's episode. Dan started in this business working for a franchise called Rustys in California. Dan talks with me about what it's like to build and grow a successful pizza business in this era. Dan and I talk about how he finds and keeps young employees as well as give them en opportunity to grow with him. We also...

Episode #24 Cherry Pick Prices  Dave Desantis of  CherryPickPrices.com  joins me in this episode to talk about his software that helps restaurant owners find the best possible prices for a particular item. Cherry Pick Prices is designed to organize your product prices and tell you which one of your purveyors has the best price for that item on that particular week. Dave tells us how his software w...

Russ Yeager of Old Town Pizza In today's episode I got a chance to talk with Russ Yeager of  Old Town Pizza in CA . Russ is the co-owner and marketing director for  Old Town Pizza . He is responsible for all the design work for the website, social media sites as well as all marketing materials used inside the stores. Russ has been with the company in 2009 years starting as the marketing director o...

Episode #21 with Bob Bentz of ATS Mobile This is an episode that I think we need to pay attention to. Mobile marketing is really something you will need to pay attention to if you are not already.  Google is focusing on mobile and if you look at your anylitics i'm sure you have noticed that your visitors are coming more from mobile than ever before. When I first thought of mobile marketing, I was...

Cory Medd of Two Guys Pizza In Today's episode I talk with Cory Medd of Two Guys Pizza in Canada. Two guys pizza was named best pizza Canada in 2012 and continues to grow and expand the brand.    In this episode Cory talks about how was named best pizza in Canada and also how ho got on Canada's version of Diners Drive Ins and Dives. Going to the Las Vega pizza expo also taught him a lot through at...

Sean Brauser Founder of PizzaFire In today's episode I talk with Sean Brasuer who is the founder of Romeo's Pizza as well as Pizza Fire in based out of Ohio.  Sean is the definition of a pizza entrepreneuer who doesn't look at his busines as a job but looks at is a a business. He knows that in order to grow the company he has to find ans train great people and give them an oportunity. We talk abou...

Eric Shepherd Otto Pizza Portland Great talk today with Eric Shepherd of Otto Pizza. Eric is the director of marketing and communications and has been with the company for the last 3 years. Eric met Mike (The co-owner) at a writing class and became friends and stayed in touch over the years. With the growth of Otto they needed to find someone with a marketing and digital background to help organiz...

Sameer Shah of Smart Flour Foods and a look at Pizza Consumers Today I have Sameer Shah from Smart Flour Foods, and they just conducted and interesting study with Jason Dorsey and the Center for Generational Kenetics. If your not familiar with smart flour foods we had Sameer on a few months ago to talk about what they do. In this research report they studied consumer attitudes and purchasing behav...

Mary Brown of Spicy Pie Pizza In this episode I got a chance to talk with Mary Brown the marketing director for  Spicy Pie Pizza . Mary started as the marketing director in 2012 and has run all of there marketing with a small team for the last 3 years. Spicy Pie Pizza is a fast growing company in North Dakota and currently has 6 locations with more scheduled to open in the near future. They use a...

  Michael LaMarca of Master Pizza I am, and have always been fascinated with what it takes to grow from an individual operator and turn that into a thriving franchise. I would always ask myself.... How do they find employees? What is the process, where do you start? How do you know if your ready? What would a day be like if we owned 5 stores? Today I talked with Michael LaMarca of Master Pizza in...

Visit   Smartpizzamarketing.com  for tips and resources to help grow your business or for help with anything mentioned in this show. Twitter:   https://twitter.com/Irvingmedia Facebook:  https://www.facebook.com/Smart-Pizza-Marketing Google+:   https://plus.google.com/+Smartpizzamarketing

Today I talked with Shawn Rendazzo of Detroit Style Pizza Co.  Shawn has created a name for himself by putting Detroit style pizza on he map. Taking over a pizzeria after teaming up with his mom in 1997 and learning how to run a business by trial and error. Shawn decided to take his business serious and started to read about business and reach out to people who have been successful and learn from...

Content Marketing Quick Start Guide On Monday I got a chance to talk with   Marcus Sheridan  of the  Saleslion.com   and we discussed how he grew his pool company business to nearly out of business to the most trafficked pool website in the world. He discussed the " You ask We Answer" philosophy of answering questions from his customers in the form of blog posts to help with common questions he wa...

Content Marketing with Marcus Sheridan This week I get to chat with Marcus Sheriden  "The Sales Lion"  . Marcus is a super smart guy who started in the marketing world with his fiberglass pool company River Pools and Spa out of Virginia. He tells us how his pool company hit a really rough patch to the point where he almost lost his entire business and had to lay off his whole team, and in a last d...

Twitter Tips For Your Business In this weeks Quick tip Friday episode I give you a tip about how to use twitter for your business. I am sure that everyone has tried twitter once or twice and found that it is a lot of work.  Using Twitter Search If you use it as a distribution tool it can seem like you never get any traction with your audience and that's because your using it as a talking tool and...

Today I got the chance to sit down and talk with 4 time world pizza champion Michael Shepherd. If you are familiar with any pizza trade magazines or show then you have definitely heard Michael's name before. We talk about how he went from talking over a failing pizzeria to becoming a 4-time world pizza champion and where he thinks this industry is headed. He also tells us how his first trip to Ita...

In today's quick tip episode I want to give you 4 tips that if used will dramatically improve your emails. When I say improve your e-mails I mean improve your open rates, click throughs and get people to look forward to getting your emails not get e-mail burnout because you send the same e-mail over and over again pushing your product every time. Every ones says  "the money is in the list" and thi...

What marketing strategies are working in social media Today I talked with Jenna Gross who is the CMO over at  Moving Targets . She runs the social media marketing for the business but she started from the beginning working directly with pizzeria owners and she shares how you can use social media as well as direct mail to  grow your business. We also talk a little about some things that aren't work...

The 80/20 Principle Applied to your Business I n today's quick tip episode I want you to focus on the 80/20 principle.  The 80/20 principle is a way to look at your efforts whatever you are doing and asking, where are your results coming from? I would be willing to bet that 80% of your results coming from 20% of your effort. Are they? You can apply this to any aspect of your business and most like...

In this episode I talk with Sameer Shah the Vice President of Marketing for Smart Flour Foods. Sameer and I chat about how he helps build awareness and sales for Smart Flour Foods through social media, traditional advertising as well as special events. He explains the techniques he has helped implement since joining full time in early 2014. In This Episode: What is Smart Flour Foods. What makes th...

In today's episode I get to talk with Aaron Fletcher of  Fletchermethod.com . Aaron has been in marketing for over 20 years he is he Founder of The Fletcher Method. Aaron N. Fletcher is an online marketing consultant, educator, speaker and nationally published author of the new book Stand Out: A Simple and Effective Online Marketing Plan For Your Small Business. In this episode I ask Aaron what ma...

Building a Business Through the Community  In today's episode I get to talk with  Scott Anthony of Punxsy Pizza.  We talk about how Scott went from being a janitor to owning his own pizzeria. We also talk about how Scott is building his business using the relationships that he has built with his local community.  I have followed Scott's work in Pizza Today and online for a while now and it was gre...

Introduction to Smart Pizza Marketing Thanks for taking the time to listen to episode #1 of the Smart Pizza Marketing Podcast. In future episodes I will be interviewing marketing and business experts and ask them questions to help you grow your business. I will also be interviewing successful pizzeria operators who have gone on the journey already and have been very successful at growing there bus...