Africa Business Radio

SMART Entrepreneurship

Business EN ↓ 86 episodes

In the contemporary era, quick and sharp intellect represents the defining trait of the New Millennium. Despite the abundance of information propelling progress, it's paradoxical how ignorance continues to proliferate. This phenomenon ensnares a multitude of individuals spanning various roles and hierarchies within organizations, from employees to employers. This misperception or mishandling of human relations policies resonates across the entire spectrum of management levels, whether within a company or any other organizational setting. #HRManagement #EmployeeEngagement #TalentAcquisition #Wo...

Author

Africa Business Radio

Category

Business

Podcast website

redcircle.com

Latest episode

Aug 27, 2025

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Episodes

How Do You Price A Plate of Nigerian Jollof Rice? 21.08.2024

Catch us on this exciting episode as we unveil Ayanleke Florence Odunayo. A caterer extraordinaire who's whipping up more than just delicious desserts

Building A Successful E-Commerce From Africa 21.08.2024

Get ready for a dose of entrepreneurial inspiration. Victor reveals the ups and downs of turning his passion into a successful online business.

Selling African Craft in $$$: Taking A Slice Of $$$Billion Global Craft Market 21.08.2024

Get ready for a dose of entrepreneurial inspiration. Franci Njoku reveals how he is taking a slice Of $$$Billion Global Craft Market by selling African Craft in dollars and making it a successful business.

Predicting Trends and Setting Styles in the Nigerian Fashion Industry 21.08.2024

In this episode, we dive deep into the fashion world with designer Donatus Anyanwu as he spills the tea on his journey with styles & trends!

The Art of Crafting the Perfect Cocktail 21.08.2024

There's more to a cocktail than meets the eye! In our new episode, Michael Kehh Oddo unveils the art of mixology. Discover the secrets behind the perfect balance of flavour!

Sustainability In Fashion - Journey Towards Creating Ethical and Eco-Friendly Clothing 21.08.2024

In our latest episode, we explore the world of sustainable fashion with Chigozie Victoria, the creative force behind Toria's Stitches. Join us as we delve into their inspiring journey towards creating ethical and eco-friendly clothing. Watch now and learn how Toria's Stitches is making a positive impact on the fashion industry!

The Alchemy of Creativity : Turning Your Idea Into Gold 21.08.2024

Join us on an inspiring journey as we sit down with the talented Chuku, a visionary artist who has turned his passion into a career. From humble beginnings to sold-out exhibitions, Chuku shares the ups and downs of his creative path, revealing the secrets to his success. Listen now to 'The Art of Entrepreneurship' with Chuku!"

The Juice of Resilience: Overcoming Obstacles and Staying Ahead 21.08.2024

Daba opens up about the setbacks she faced, from failed experiments to market fluctuations, and shares her strategies for bouncing back and maintaining momentum

The Fabric of the Nigerian Culture : How Textiles Tell Our Stories 21.08.2024

Tune in as Agness shares her fascinating story of turning passion into profit, navigating the ups and downs of entrepreneurship, and weaving a successful business in the vibrant world of textiles. Get inspired by her determination, creativity, and insights on building an outstanding brand. Listen now and discover the fabric of her success!

From Garage to Glamour : Turning a side hustle into a full time business 21.08.2024

Get ready to shift your entrepreneurial gears! Join Ruth Erhabor Osarenoma, CEO of Reo Mobile Car Cleaning Services a revolutionary mobile car wash company, as she shares her journey from humble beginnings to million-dollar success. From innovative marketing strategies to eco-friendly practices, Ruth dives into the secrets behind her thriving business. Tune in for inspiring stories, expert advice.

Creating A Safe Space : Designing Mental Health Friendly Environment 21.08.2024

Join us as we explore the vibrant world of African traditional wellness with expert Hadeeza. In this captivating episode, she shares her journey of embracing ancient practices to achieve holistic balance.

From Farm to Table: Building a Brand and Marketing Agricultural Produce 21.08.2024

Meet a trailblazing farmer Chioma Echegwisi who's transforming agriculture through innovation and determination. In the smart entrepreneurship series, she shares her story of overcoming obstacles, embracing technology, and building a sustainable farm-to-table brand. Get ready to be inspired by her entrepreneurial spirit and expertise.

Do The Work Before The Ads 26.02.2024

"Welcome to 'Smart Marketing,' the show where we unveil the strategic secrets that set your brand apart from the rest. On this episode, we're shifting gears and focusing on a fundamental principle: 'Do the Work Before the Ads.' In a world inundated with advertising noise, success lies in the meticulous groundwork that precedes your marketing campaigns. Join us as we explore...

Carve Your Own Niche 19.02.2024

"Welcome to 'Smart Marketing,' the show that empowers you to carve a unique path in the ever-evolving landscape of business promotion. On this episode, we're diving into a topic that separates the trendsetters from the followers: 'Carve Your Own Niche.' In a world where standing out is crucial, we explore the art and science of distinguishing your brand by finding and ownin...

Marketing Outside Social Media 13.02.2024

"Welcome to 'Smart Marketing,' the show that ventures beyond the confines of social media to explore the vast landscape of marketing possibilities. On this episode, we're breaking free from the digital echo chambers and diving into the realm of 'Marketing Outside Social Media.' While social platforms play a crucial role, effective marketing extends far beyond the virtual sp...

Set Goals and Have Equal Action To Back Up Your Goals 05.02.2024

Welcome to 'Smart Marketing,' the show that equips you with the tools and strategies to turn your marketing aspirations into tangible success. on this episode, we dive deep into a fundamental principle: 'Set Goals and Have Equal Action to Back Up Your Goals.' It's not just about dreaming big; it's about the deliberate steps you take to turn those dreams into reality. Join u...

Marketing As Your Business Oxygen 29.01.2024

On this episode, we dive deep into a fundamental concept that keeps your business alive and thriving: 'Marketing as Your Business Oxygen.' Just as oxygen is essential for sustaining life, effective marketing is the lifeline that fuels business growth. Join us as we explore the vital role marketing plays in the survival and success of your brand. From building brand awareness to creating a...

Turning Word of Mouth into a machine 22.01.2024

"Welcome to 'Smart Marketing,' the show where we unravel the secrets behind successful brand promotion and turn marketing challenges into triumphs. On this episode, we dive into a topic that's the heartbeat of brand growth: 'Turning Word of Mouth into a Machine.' Just like a well-oiled engine powers a machine, harnessing the power of word of mouth can propel your brand to n...

Setting Your Marketing Goals 15.01.2024

"Welcome to 'Smart Marketing,' the show that transforms marketing challenges into strategic triumphs. On this episode, we set our sights on success as we explore the critical topic of 'Setting Your Marketing Goals.' Like a skilled navigator plotting a course, effective marketing begins with clear objectives. Join us as we embark on a journey to demystify the art of goal-setting...

Understanding Your Target Audience 08.01.2024

Welcome to 'Smart Marketing,' On this episode, we dive deep into a crucial aspect of any successful marketing strategy: 'Understanding Your Target Audience.' Just as a skilled driver knows the nuances of their vehicle, a savvy marketer understands the intricacies of their audience. Join us as we navigate the lanes of consumer behavior, decipher the road signs of demographics, and c...

Educating Your Target Audience and Building Brand Awareness 02.01.2024

Welcome to another episode of "Smart Marketing," the podcast that's your compass in the ever-evolving world of Marketing. On this episode, we dive into a topic that's at the core of any successful marketing journey - "Educating Your Target Audience and Creating Brand Awareness." We unravel the intricacies of cultivating a knowledgeable and engaged audience. Whether you'...

Trust The Process 26.12.2023

Welcome back to Smart Marketing, the podcast that unravels the intricacies of the ever-evolving marketing landscape. in this episode, we delve into a mantra that resonates through the corridors of achievement: "Trust the Process." In the dynamic world of marketing, success often hinges on our ability to navigate the unpredictable, to persevere through challenges, and to have faith in the j...

Focus on Your Key Business -Profit and Passion  18.12.2023

Welcome to "Smart Marketing," the podcast that's your go-to source for navigating the ever-evolving landscape of marketing strategy. In this episode, we hone in on a mantra that's the heartbeat of success - "Focus on Your Key Business, Profit, and Passion." With the help of our case study, the host and marketing expert peel back the layers of effective marketing, emphasizin...

Believe In Your Brand First 13.12.2023

Welcome to another episode of Smart Marketing, where we unravel the strategies, insights, and stories that define the dynamic world of marketing. On this episode, we embark on a journey into the very essence of brand building— a journey fueled by a fundamental principle: Believing in your brand first. Chukwunonso Mordi with the help of our phenomenal Marketing expert, Jayceline explore the transfo...

Know Your 3 “W”s: Who, Why, and What 07.12.2023

Welcome to "Smart Marketing," the podcast that helps you navigate the dynamic world of marketing and stay ahead of the game. The best part, we educate entrepreneurs/startups on the smarter way to do marketing without breaking the bank. On our very first episode, we dive deep into a topic that's fundamental to any successful marketing strategy - "Know Your 3 W's: Who, Why, and W...

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