Smart Business Moves

"Beth Derickson, Cornerstone Cleaning Beth Derickson's cleaning passion ignited while shadowing her grandmother. Inspired by managing a cleaning business during college, she later pursued an 18-year finance career. Seeking new horizons, she established Cornerstone Cleaning, thriving for 12 years. Jonathan Lorbacher, Town & Country Cleaning Former punk musician Jonathan Lorbacher tran...

Joe Gelderman is President/Owner of The Steering Group, Inc. Joe is a certified behavioral and driving forces analyst. Prior to joining The Steering Group, Joe spent fifteen years in the professional sports industry holding titles from Account Executive up to President with three different professional sports franchises. Joe was a hiring manager for ten years while in the sports industry and used...

 Shanna is the owner of Ampersand Business Solutions and recently published an amazing book that teaches professional organizers how to market their businesses. She is in the process of publishing the companion to this book, aimed towards professional cleaners.  She does a lot of teaching a variety of digital marketing topics and specific tactics that help pro organizers and cleaning businesses be...

Daniel Hurth has been successfully running a Digital Marketing Agency for over 10 years now. He has 25 in-house, salaried employees catering to all of his clients' marketing needs. He has been the 2019 and 2020 consecutive winner of the Top 10 Boutique Agency award, per UpCity. His focus is on Website Design/Development, Conversion Testing, SEO, Local SEO, PPC Marketing, and Content Developme...

Meet Don, the visionary founder of MarketPros, a tech enthusiast from Texas with 40+ years of diverse expertise in SAP Sales Consulting, captivating Marketing Campaigns, Website design, and SEO. His mission is to empower small businesses with creative and affordable digital marketing solutions, revolutionizing American small businesses with the MarketPros System™. Partner with Don to elevate your...

Jonathan Whistman is a CEO, bestselling author, and expert in building and scaling businesses. He specializes in helping entrepreneurs construct efficient teams tailored to their unique needs, minimizing recruiting challenges. With a track record of success, Jonathan's work empowers driven entrepreneurs to align their team with their vision, make a positive impact, and achieve personal freedo...

Ray Malaski is a former Maid Service Owner of 7 years and is a Google Certified Partner Cleaning Business Marketer. He is the President of Get Cleaning Clicks, a cleaning service marketing agency.

Matthew started in the business as a start-up franchise in 1995 serving an area north of Boston. He struggled in the early years, but learned through networking, finding mentors, and visiting with industry leaders. He is currently servicing NH, a bit of southern ME, and much of eastern MA, including Cape Cod. The current revenue run rate is $7.5 million

 Amber Jones is a fellow home service provider and co-owner of KJ's Window Cleaning. As a busy wife of 16 years and a mom of 4 children, she's always looking for ways to have an efficient business that feels good for both her and her customers.    Because of her background in online marketing and the desire to help others, she's made it a mission to share tips & techniques with...

 Molly is the owner of Synergy Growth Coach, a life and business coaching service.  Her passion is being able to help those she serves to break free of the barriers of isolation, lack of time, and not being “good enough” which plays into feelings of being alone, having to do it all on your own, giving until you cannot give anymore and fear of being seen as a fraud.  These limiting beliefs can crea...

 Riley Pototschnik is a 21-year-old entrepreneur who started his first business at 16. After his Freshman year of high school, he left the traditional school system entirely and crafted a completely custom curriculum online with a focus on the skills he would need to build successful companies. By 20, he had built a successful business optimizing the websites & marketing strategy of dozens of...

Curt Kempton is the creator of ResponsiBid. He started his entrepreneurial journey by growing his own window cleaning and c from the ground up for 8 years. He learned that he was a fanatic about systems and attributes all of his success to this focus. He sold his service company in 2014 and has passionately been working full-time on ResponsiBid ever since. Curt now helps service companies fine-tun...

Chris Schwab operates Think Maids in Washington, D.C. and Inova Local, a virtual assistant agency for local business owners, while residing abroad in Japan full-time. His primary role involves aiding local business owners in overcoming obstacles by reconstructing the foundation of their businesses and providing daily office and administrative support. This is achieved through a blend of systems us...

Paul Dumas is founder of Marketing For Cleaners, a full-service Internet Marketing Agency specializing in helping cleaning services maximize their Internet presence for lead generation and branding. Paul built his first website in 1997, just a few months before Google was launched. Over the last 15 years, Marketing For Cleaners has worked with 100s of cleaning companies to help with website design...

 Don Phin has been a presenter for the cleaning industry for many years. He is an attorney and executive coach as well. 

Denai Wolfe is a Virtual CFO, Financial Clarity Coach, and Profit Strategist. She works with big-thinking entrepreneurs to help them increase their profits by designing and implementing financial structure and systems. Denai understands entrepreneurs because she is one. In a past life, she owned a photography business and two restaurant franchises. Running these businesses was where she learned th...

Gary Murphy is living the dream. Married to the love of his life, Robin Murphy, for about two decades (give it take a year, no one is sure), this Bruce Vance super fan is happy making the world a cleaner place — and our industry a more skilled one. When he’s not working you might find him with a badminton racket in his hand or selling pickles at an outdoor market in Brooklyn.

Libby is a wife and mother of three children. Coming from an entrepreneurial family, she has always been interested in business. As a co-founder of WootRecruit, a SaaS company that helps businesses overcome hiring bottlenecks, Libby has helped over 400 companies worldwide. She also owns Organize It, a cleaning and organizing company that added a cleaning division in 2018, using her experience in d...

Paul Dumas is founder of Marketing For Cleaners, a full-service Internet Marketing Agency specializing in helping cleaning services maximize their Internet presence for lead generation and branding. Paul built his first website in 1997, just a few months before Google was launched. Over the last 15 years, Marketing For Cleaners has worked with 100s of cleaning companies to help with website design...

Dean Mercado, Founder, and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” is a well-respected small business coach, author, and speaker with expertise in helping small business owners around the globe, raise their game and level up their business!

Debbie Sardone turned a job cleaning houses into a multi-million-dollar cleaning empire which includes owning one of the largest maid services in the country and the cleaning products company, Speed Cleaning. Through her consulting company, Debbie Sardone Consulting, and her signature program, Cleaning Business Fundamentals or CBF, Debbie provides a proven soup-to-nuts formula for growing a cleani...

Mel Kleiman is an internationally recognized authority, writer, speaker, business owner, and consultant on how to find, hire, and retain frontline STAR employees and their managers. For over 30 years, Mel has been helping companies increase both their top and bottom line by building cost-effective, easy-to-implement, hiring and retention systems that work. As a speaker, Mel delivers high-impact, h...

Sharon Tinberg is currently owner of Rags to Riches, a residential cleaning service support center.   Sharon started The Upstairs Maid in Austin, Texas in 1988.  She sold it in 2008 when it was generating $1.98M/yr in gross revenue billing at $28.50/ hour with a staff of 60.  Sharon's passion is repeat clients and house cleaner training and development.   She began coaching and training group...

How To Create A Culture For Success! The Association of Residential Cleaning Services International (ARCSI) will be holding its next Regional Event—Create a Culture for Success—on April 28th in St. Louis, Missouri. During this full-day event, you’ll hear from expert speakers who will help you shape a better relationship with your employees, improve employee engagement, and develop a culture of suc...