Smart Business Moves

Take a sneak peek into Foundations 13 with Olu, Tom and Liz in this insightful presentation on marketing with AI tools to generate more sales!

Troy Knight brings over 12 years of industry expertise and a proven track record of success as an accomplished business owner in the cleaning industry. As a partner at Castle Keepers House Cleaning, Troy works closely with his partner, Tom Stewart, to implement practical strategies that drive the company's growth and success. Beyond his role at Castle Keepers, Troy also serves as the Sales Ma...

 Melody has owned and operated multiple home service businesses over the past 25 years, andcurrently co-owns HomeServiceVA.com. As an entrepreneur diagnosed with A.D.D. She has relentlessly studied how to harness the gifts found in the creative part of her brain, while creating strategies to manage her symptoms. One of the most transformative strategies she adopted washiring an Executive Assistant...

Ryan Kettering is the founder of Prolific Brand Design, specializing in elevating home service contractors’ brands through the innovative Fractal Brand Identity framework. His approach, encapsulated by the mantra “Be More of You,” focuses on crafting authentic brands that resonate with customers and stand out in the industry.  At Prolific Brand Design, Ryan merges creativity with strategy, offerin...

Ruth Furman likes to ask business leaders “why do you keep your success a secret?” She started her career in journalism and corporate public relations, launching her own firm in , ImageWords Communications, in 2001.  She helps individuals and business owners and has a specialty in the home services industry,  helping  residential and commercial cleaning services nationwide. Ruth handles, local, re...

How do you maintain a culture of excellence as your cleaning business scales up? Especially as many of your technicians work remotely? PODS are a collaborative concept that creates geographic teams within the larger company. Creating leadership opportunities and pushing Leadership, Management, & Accountability (LMA) down to the technicians. POD will also allow Better Life to increase operation...

"Sharon L. Cowan, CBSE is a 32 year veteran of the industry and the former CEO of a multimillion dollar regional commercial and residential cleaning company. Sharon grew her company using her background in business development, strategic planning, national corporate leadership and education.  Sharon sold her company in 2000 to pursue coaching and consulting globally. Her coaching process incl...

Tom, Liz and Olu will explain how to build value in your business with the Foundations of Success business development program. Find out if Foundations of Success might be the right fit for you this year.

Join Liz and guests Maria Montserrat-Dorian and Dan Smith as they discuss hearing what isn't said in sales conversations. It's sure to be enlightening!

Chris Schwab, a British-American entrepreneur based in Yokohama, Japan, is the driving force behind multiple thriving businesses. He manages Think Maids, a nationwide remote cleaning business headquartered in Washington, D.C., runs Inova Local, a Virtual Assistant agency empowering local business owners to achieve similar remote success, and offers the Local Business MBA, an innovative blueprint f...

We will replay a SBM from December 2021 with guest Meaghan Likes.  Meaghan, Liz and Tom will discuss Budgeting and Goal Setting, a timely topic as we prepare for 2024.

In a world filled with challenges and uncertainties, finding genuine happiness can seem elusive. But it doesn’t have to be!  Join Liz and Tom as they discuss the art and science of being happy on this week's episode of Smart Business Moves.

Mark Baker is the founder of Motivated Brands Inc. which is a national Canadian company that motivates Canadians to write their own success stories by giving them the opportunity to love what they do and earn a good living through nano-franchise ownership. What sets them apart is their unique approach to service delivery with each technician who always carries out the work being the proud owner of...

Libby is a dedicated wife and mother to three beautiful children, aged 25, 15, and 5 years old. Hailing from a family of entrepreneurs, she has always had a natural inclination toward business. As a co-founder of WootRecruit in 2020, a SaaS company that enables businesses to overcome hiring bottlenecks and achieve aggressive growth, Libby has helped more than 400 companies across 25 different indu...

Meaghan Likes superpower is taking people’s fears out of their finances. She owns 5 businesses in Northern California…. her favorite of which is her window cleaning business. And, while you wouldn't guess it from her personality, Meaghan's day "job" is working as a CPA. Meaghan’s passion is educating and empowering other business owners across the world, by teaching them how to...

Join us for this special broadcast, with guests Erin Lasch of ISSA and Jeannie Henderson of Jeannie Cleaning!

Matt Rickets is the President and Chief Experience Officer of Better Life Maids, a residential cleaning company that delivers high-quality service and customer satisfaction. Matt has been leading and growing this business for over 15 years, developing systems, strategies, and brand awareness that have earned us multiple awards and recognition in the industry.  In addition, Matt is a speaker and co...

Sharon Tinberg is currently the owner of Rags to Riches, a residential cleaning service support center.   After receiving a BA in Speech Communications and spending 15 years in management in the corporate world Sharon started The Upstairs Maid in Austin, Texas in 1988.  She sold it in 2008 when it was generating $1.98M/yr in gross revenue billing at $28.50/ hour with a staff of 60.  Sharon's...

Amber Starling founded Good Witch Cleaning Services in 2018. The company's mission is to "Prove that you don't have to be an evil corporation to be a successful company." She carries this human-first philosophy in her teaching and consulting practice. She is one of the ISSA Residential Ambassadors, an IICRC Certified Master Textile Cleaner, the Chair of the IICRC House Cleaning...

Daniel Hurth has been successfully running a Digital Marketing Agency for over 10 years now. He has 25 in-house, salaried employees catering to all of his clients' marketing needs. He has been the 2019 and 2020 consecutive winner of the Top 10 Boutique Agency award, per UpCity. His focus is on Website Design/Development, Conversion Testing, SEO, Local SEO, PPC Marketing, and Content Developme...

In 1996, Robin Murphy bought a Maid Brigade franchise intending to clean homes in 3 towns in the suburbs north of NYC. The business quickly expanded to serve 4 counties and eventually, Robin begged and pleaded with her husband, Gary to join in the fun. In 2022, they added another Maid Brigade territory outside of Hartford CT. Robin is passionate about the house cleaning industry and its potential...

Martha owned a maid service in a neighboring state for 13 years.  Because the offices were 50 and 100 miles away from her house, she had to learn early on how to lead as an absentee owner.  She is the Co-Founder of Quality Driven Software and her passion is helping people build happier workplaces.

Alonzo Adams is a visionary CEO, transformation coach, and highly sought-after keynote speaker who has made a significant impact in the business world. He is the founder of Busy Bee Cleaning Company, which he started from his one-bedroom apartment, and transformed it into one of the most successful independent residential cleaning companies globally. Alonzo is an accomplished leader with a track r...

Trisha Lake is a highly successful entrepreneur who started her cleaning company, TLC Cleaning, in Fargo, North Dakota in 2010. With a unique combination of marketing branding and employee retention and engagement strategies, Trisha has grown her business to three locations and a team of 65 dedicated employees. Trisha's passion for her business is matched only by her commitment to providing e...

Dan Platta has been with Blue Skies since 2011, first as a financial consultant, and then came on board full-time in 2016 to take over as CEO for his business partner, Mike Dahlke. He has a finance and accounting education, 10 years of corporate finance and strategy experience, and an entrepreneurial upbringing, having grown up working in a family-owned small business. He’s passionate about the ho...