Small Business Sisters

In this conversation, Jenni, Christina, and Hayley discuss the intersection of small business, mental health, and community support. They explore the challenges of entrepreneurship, particularly in the context of anxiety and how humor can play a role in coping with mental health issues. Hayley shares her journey of starting her sticker business, Uplifter Sticker, which focuses on mental health the...

Pricing your products—ugh, it’s one of the trickiest parts of running a small business! In this episode, we’re breaking down how we set our prices, from covering costs to making sure we actually pay ourselves (because yes, you deserve to make money from your business!). We’re sharing our real-life experiences with pricing struggles, learning to charge what our work is worth, and battling the ever-...

Episode Title: Finding Your Ideal Customer  In this episode, Jenni & Christina, two small business owners, dive into one of the most important steps in building a successful business—finding your ideal customer. They share personal experiences, lessons learned, and practical strategies for identifying and connecting with the right audience. Whether you’re just starting out or struggling to att...

In this episode, Christina & Jenni talk about how they took their creative hobbies and ideas and turned them into a business bringing in income. Here practical ways to discover how to use talents you already have to serve a niche. 

In this episode, join Jenni and Christina as we talk about our world of small business right now! We chat about the pivots we've made and will continue to make in 2025, as well as what we're dreaming about for our future! We're excited to be back and excited to help you in your small business journey! 

Get ready to make this holiday season your best yet! On this epsidoe, Jenni and Christina talk about what to do to make your website easy to navigate, attract new customers, and keep customers coming back to buy!   Join us over on instagram at @_smallbusinessisters for more interaction & to find a community of small business women. 

Listen in as Christina tells Jenni about how she saw a need in her community and created sewing workshop camps for kids! We will discuss listening to what your customer is asking for, finding gaps in the market, creating workshops with the skills you have, and how to reevaluate your offerings from time to time.

Listen in as Jenni tells Christina the story of deciding to purchase a refinished camper trailer bar to add to her mobile candle making business! We discuss having big ideas for your small business, making plans to execute them, and navigating fears and doubts. Remember: everything is figureoutable. :)

We are back with some thoughts on life and small business! Listen in as we chat about: -rhythms that help us in the wintertime -tips for the introvert and extrovert running their small business -some motherhood and life after death musings -re-examining how we think about social media -our thoughts on Temu -and most importantly, our thoughts on Travis Kelce and Taylor Swift :) As always, we love t...

In this episode, join us as we delve into the world of "The Pop Loft," a charming balloon & flower shop that recently celebrated its first year in business. You might remember the owner, Sam, when she was a guest in Episode 36 telling us about her dream to open the brick-and-mortar shop in Paxton, IL. Listen in as Sam, Jenni, and Christina discuss exploring the highs, lows, and pivotal moments...

In this episode of Small Business Sisters, we're unveiling the radiant world of skincare as we follow an esthetician's extraordinary journey from spa treatments to creating her own skincare line that's taking the beauty industry by storm. Join your hosts, Christina and Jenni, as they talk with Chanla of Chanla Chau Cosmetics. Embark on an illuminating adventure through the world of serums, creams,...

In this episode of Small Business Sisters, we take a deep dive into the world of Search Engine Optimization (SEO) and uncover the essential strategies that can help your small business rise to the top of search engine results. Whether you're a local bakery, a boutique clothing store, or a family-owned service provider, SEO is the key to increasing your online visibility and attracting more custome...

In this episode of Small Business Sisters, we dive deep into the fascinating world of branding, design, and social media, exploring how these elements intersect to shape the way we perceive and connect with businesses, products, and individuals. But a brand is only as powerful as the story it tells and the audience it reaches. Ellyn Theis from Start Something Studio, an expert in branding and desi...

In the world of small business, change is not just a possibility; it's a constant. Join us in this insightful episode as we explore the metaphorical seasons that every small business owner experiences and how to navigate them effectively. Just like nature goes through cycles, so does your business. Christina and Jenni share their personal real-time journey over these last several weeks. Together,...

The holiday season is the most important time of year for retail businesses. In quarter 4, you can make a big chunk of your annual sales. But how do you ensure you're prepared to take advantage of this opportunity? In this episode, we'll discuss the top things you must do to prep for quarter 4. We'll cover everything from inventory management to planning strategies. Listen now to learn how to make...

In this weeks episode we have our youngest sister, Ellie, on and it was the best! We talk about all of our favorite parts of the Barbie movie and then we talk to Jenni all about taking her first baby to college this week! Just a few disclaimers. 1. We have spoilers for Barbie, so if you haven’t seen it yet and don’t want spoilers, wait to listen! 2. We swear a few times in our talk, so if you’d ra...

Christina formed BackPocketSocial. Co several years ago to help small businesses grow their businesses through social media. She is taking us on a deep dive today into social media planning! She will share her insights and tips on how to use social media to reach your target audience, build relationships with customers, and drive sales.

Do you have a hobby that you love so much that you could see yourself doing it for a living? Or maybe you're already running a small business, but you're starting to wonder if it's time to scale back and focus on your hobby again. In this episode, we'll talk about the signs that it's time to make the move from hobby to business (or vice versa). We'll also discuss the pros and cons of each approach...

In this episode of the podcast, we'll talk about how to sell wholesale on a marketplace site like Faire. We'll discuss the benefits of selling wholesale, setting up your wholesale account, and getting your products in front of retailers. After growing her wholesale organically the last few years, Jenni recently decided to launch on Faire and she will share her tips and advice! For more info about...

Do you have a mission statement for your small business? If not, you're missing out on a valuable tool that can help you stay focused, make better decisions, and connect with your customers on a deeper level. In this episode, we'll discuss a mission statement, why it's important, and how to write an effective one. Also: find out about our new Patreon Community and how to join!

In this episode, we'll discuss the benefits of giving back to your community through gifts and donations, and how to do it in a way that is both meaningful and sustainable for your small business. It is okay (and necessary!) to set boundaries around this. There are many different ways to give back to your community, so you can find a way that fits your business's values and budget.

We brought back one of our favorites for this episode: Miranda from Marketing for the Uninhibited! In this episode, we'll discuss how to market your business in the slower months. We'll cover topics like: How to identify your target audience during slow seasons How to create content that resonates with your audience during slow seasons How to use social media to reach new customers during slow sea...

Starting a small business is a big undertaking. There are so many things to think about, from marketing and sales to customer service and accounting. It's no wonder that so many small businesses fail. In this episode, we'll share some of the things we wish we knew before we started our own small businesses. We'll cover topics like: How to set realistic expectations How to find the right target mar...

Are you a small business owner struggling to find enough hours in the day? Do you often feel overwhelmed by the endless to-do lists and competing priorities? In this episode, Jenni and Christina chat all about the crucial topic of time management specifically tailored for small business owners in the summertime.

Are you feeling overwhelmed by the clutter in your home and your mind? If so, you're not alone. Many of us struggle with feeling like they can never get ahead of the mess. But it doesn't have to be this way. In this episode, we'll talk to life coach, Leslie Alder, who specializes in helping women declutter their homes and minds. She'll share her tips on how to get started, how to stay motivated, a...