Small Business Simplified

Learn how to choose a clear, searchable business name and create a one-page brand identity you can use everywhere. In this episode, we walk through five naming paths and three quick tests to help you choose a clear, effective name for your business. Then we build your brand starter: voice, values, visuals, and a one-sentence brand story that explains who you serve, the problem you solve, and the o...

Turn your idea into a simple, testable business model fast. In this episode, you’ll learn how to define one audience, one problem, and one clear promise, then package your offer with delivery and starter pricing. We walk through a one-page model and show practical ways to validate in 7–14 days. You’ll also hear what counts as real proof of concept versus vanity signals, plus tips for narrowing sco...

If you’re dreaming about starting a business or you’ve already started and you’re knee-deep in the busywork, today we get clear. Because when you know exactly why you’re doing this, decisions stop feeling like guesswork and start feeling like a plan. Your why is more than a motivational poster. Knowing your why is a decision tool. When you clearly define why you are starting your business, it beco...

If you’re building a business around your passion but feel buried in the day-to-day grind, you’re not alone. Welcome to The Growth Table: Simplifying Small Business. I’m Karin Velez, a multi-passionate entrepreneur with over 25 years of experience starting, growing, and guiding small businesses just like yours. Each week, I’ll help you cut through the chaos, breaking down the systems, strategies,...