Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily! As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally).  While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when i...

Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak.  The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational to...

Text Emily! What do you want to be known and remembered for?  When it comes to business…  The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience.  How do you want to be remembered, and how do you want people to...

Text Emily! "Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright?  What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality?  Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pac...

Text Emily! I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need!  In this episode, I share three random insights on how mixing things up a bit led to:  Deeper connection and better conversation  Previously unseen correlations and insights  New perspectives Gro...

Text Emily! Small businesses are the backbone of many local communities. Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us. The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It&a...

Text Emily! We’ve talked about boundaries before and setting them in your business but…  Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest? In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our...

Text Emily! You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust?  What even does that MEAN!?  Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that...

Text Emily! Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution. It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt! Pain point marketing works and often grabs attention or raises alarm, but at what end? In this episode, I share my own thoughts on pain point marketi...

Text Emily! On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world. A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the benefits is important! In the episode:  What's th...

Text Emily! A client recently asked me a GREAT question about using stories in her content, specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally.  I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do!  Why s...

Text Emily! Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT.  Cozy, human-centered, ethical, kind marketing is IN!  In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try.  Scarcity tactics, p...

Text Emily! Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything and everything needs to be done NOW - right outta' the gate.  The key for me to both recover, get things done I want to, AND stave off the...

Text Emily! This past year, one of my main focuses was on podcast guesting. And focus I did.  After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of visibility through podcast guesting.  This episode will help you if you're looking for more podcast guesting opportunities, want to be a...

Text Emily! You probably don't need me to tell you that listening is key to relationships, business, and growth.  Did you know it's ALSO important in your content and marketing?!  Listening can help:  1. Build connection and relationships  2. Understand challenges, struggles, and needs  3.  Assume less and make insight and information-based decisions  In this episode, we'll get into...

Text Emily! In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a New Year.  We talk about:  Why reciprocity is KEY in business, marketing, and collaborations The real truth about all those shiny ideas we come up with Top TIPS for amplifying your voice and cont...

Text Emily! I know, I know... setting boundaries is hard.  You have a soft spot in your heart, you just want to make people happy, make someone's day, deliver everything to everyone, do all the things. AND you can't pour from a cup that's drained. Boundaries help to preserve your capacity and keep you from overcommitting to too much or misaligned endeavors.  In this episode, I give...

Text Emily! Leave a Voicemail Sometimes, there aren't words. And sometimes, it's OK not to have any. It's ok to do what you need: take your time, step away, unfollow, unsubscribe, unfriend, pause, and NOT share everything you're thinking and feeling.   Today, I want to get into an issue I've faced in my own business as I navigate marketing myself on social media when life...

Text Emily! Leave a Voicemail Do you feel like you just need a solid content marketing plan and you'll be good to go? Do you struggle to plan and knowing where to start? "It'll all be great, you just need a plan," they say... But how on earth are you actually supposed to make a content and marketing plan that you can execute and follow through on? Where do you start? What shoul...

Text Emily! Leave a Voicemail This week, we're diving into questions I get asked often as a marketing consultant and copywriter + questions submitted by listeners like you! In this episode, I answer:  How to confidently decide on and share a pivot in your business?  Questions to help you choose when to keep and when to let go of: services and products, clients, prices, collaborations, events,...

Text Emily! Leave a Voicemail Spoiler alert: I recently got my first tattoo! Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with!  Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values...

Text Emily! Many entrepreneurs and small business owners I talk to DREAD creating content.  I hear all the reasons:  You get stuck thinking of ideas  You overthinking everything You feel overwhelmed by it You think you need to plan everything perfectly You think everything needs to be perfect, impactful, helpful, valuable, business-related You don't enjoy writing, recording podcasts, sending...

Text Emily! Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business. We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating relationships. Ahem, meeting people. If that sounds unfun to you, I'm hoping THIS episode makes it a little funner. With four fresh ideas fo...

Text Emily! The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication.  In this episode, I apply this concept to content creation and what you're sharing in your marketing.  Communication is KEY in this episode, as we...

Text Emily! Leave a Voice Mail for the Show! We all face two both outer and inner expectations in life.  Outer expectations are things like replying to that text your friend sent you, a client deadline, bringing the dish you promised your sister you would for Thanksgiving dinner... Inner expectations are your rules, promises, or notes to self: ie. resolutions, goals, habits, etc. How you approach...