Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily! I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now.  In the episode:  3 Resources I've found helpful in navigating the current news climate My new PodMatch network member status and what th...

Text Emily! Today, we’re digging into the ancient wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors.  Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it...

Text Emily! AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn.  Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in.  In this episode, we talk a...

Text Emily! What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action?  In this episode, we cover simple dos (and dont's) for writing titles, headlines, subject lines, and more without overthinking it. I'll show you why clarity beats cleverness (almost) every time. You don't need the "perfec...

Text Emily! In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech.  In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters.  What is digital minimalism?  How to be mo...

Text Emily! Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out.  In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours.  Inside this episode on Brand Messaging...

Text Emily! To Niche or not to Niche? It’s the question more often than we’d probably like it to be.  That's the case for me anyway (no one puts THIS baby in a corner!)  In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way.  Is it pronounced, "neesh" or "nitch"?  What is a niche, really?  What can a niche provide...

Text Emily! What if the secret to a better life and business is doing LESS? Not less of everything. But less of the wrong things. In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting, vision boarding, new year, new you episode.  Instead, we’re cleaning house! Deprioritizing, decluttering, and getting really honest about what’s NOT comin...

Text Emily! “Our brains are sprinting while clocks stay still.” - Researcher, Helena Grieve In 2024, a Cambridge physics team tracking circadian data noticed the average human day feels 8% shorter than ten years ago—even though atomic time hasn’t changed. The cause: information velocity. The average person now consumes more data in a week than their grandparents did in a year. Each notification tr...

Text Emily! Every year teaches us something. (well, probably a lot of somethings).  This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most.  In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how e...

Text Emily! As you will hear in this episode, podcasting can change your life.  Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can...

Text Emily! Feeling tired? Drained? Run-down? Exhausted?  Insert your adjective of choice here, and buckle up as we get into the seven reasons WHY your tank might be empty.  I get into Dr. Saundra Dalton Smith's 7 Types of Rest, why they're so important as business owners, and simple ways to incorporate them into your workday and life.  The goal is to help you move from depleted to resto...

Text Emily! Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world: "I Love You" has become "luv u" "Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread.  Hearting it doesn&apo...

Text Emily! Join us in kissing those awkward networking situations goodbye in this special guest episode featuring, Ande Lyons.  In this episode, you'll get anything but cookie-cutter networking advice as Ande helps to reframe networking from schmoozing and dead fish handshakes to spaces of curiosity, connection, and community.  We get into:  Why networking can often feel icky, transactional,...

Text Emily! ...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence?  When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and mor...

Text Emily! Sometimes saying "yes" can cause us undue stress and leave us feeling overcommitted, behind, and even resentful.  Yes can cost you time, money, energy, burned bridges, quality, and more.  In this episode, I talk about building a thriving business that isn’t about saying yes to everything and everyone; it’s actually about saying NO more often.  This two-letter magical strategy...

Text Emily! You are in for a TREAT with this bonus episode. No tricks, I promise.  When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple , I reached out immediately to ask if I could share it on my show with YOU!  Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a fellow New England Podcast Group Member....

Text Emily! How do you know if a decision is good or bad?  Can a good decision have a bad outcome? Can a bad decision have a good one?  In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small!  What a Taoist parable can teach us about the decisions w...

Text Emily! It seems no matter what you do (or don't do), someone, somewhere has something to say about it.  You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time.  In this episode, we discuss choosing the right strategy for YOUR life and business for your...

Text Emily! You might think it's saving you time, but what's AI costing you and your business?  “When I see a post from friends or colleagues that screams, 'AI WROTE THIS,' I scroll right by. You might think it’s saving you time, but it’s causing you to lose a member of your audience. I want more of you and your authentic voice. Not the voice of a tool you’ve outsourced your ta...

Text Emily! All sorts of ghosts can haunt our businesses… from missed opportunities, forgotten content, and neglected relationships that are all but decaying away.  Don't worry, you can put away your sage... And you won't need your book on exorcism or spell-breaking...  This episode has all you need to look the ghosts that haunt your business in the eye and shoo them away. Time to breath...

Text Emily! Almost every business owner finds themselves asking the question at one point or another, "Does my business need a rebrand?" How do you know when it's time to fully overhaul your brand and when it's time for a simpler refresh? I'm joined by my fellow cozy small business owner friend, Lindsay Dreyer of City Chic Real Estate (rebranding to REVERIE in October 2025...

Text Emily! In last week’s episode , we talked about literal small talk… the awkward weather banter at a networking event, the Zoom conversation you get stuck in that seemingly goes nowhere fast, and the idle chit chat that’s draining. We learned that while small talk SEEMS small, it can act as a catalyst for bigger conversations and deeper talk. What starts small can have a BIG impact.  Today, we...

Text Emily! Do you dread swapping senseless words with cashiers and strangers out in public? Do you go out of your way to avoid neighbors, coworkers, or people you know at the grocery store lest you get stuck in idle chit chat? Do you get heart palpitations thinking about discussing the weather at a networking event? If so, you may have an aversion to SMALL talk.  And yes, you may be entitled to s...

Text Emily! You are not "just" anything. You're not just a business owner, parent, spouse, community member, speaker, podcaster, writer, etc.  You're a multifaceted human being who gets to bring your WHOLE self everywhere you go!  Just like a recipe made up of lots of parts and pieces, a dash of this and a dash of that, we are too. In this episode, I'm sharing some ideas t...