Jason McKenzie

Small Business Big Visibility

Business EN ↓ 408 episodes

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into a topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.

Author

Jason McKenzie

Category

Business

Latest episode

Jul 9, 2026

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Episodes

E 8: Finding Your Ideal Clients: Simple Steps to Attract the Customers You Love Working With 30.10.2024

In Episode 8, host Jason McKenzie guides you through practical steps to identify and attract your ideal clients. If you've ever wished for a roadmap to bring more of those dream customers into your business, this episode is for you. In this episode, you'll discover: An Interactive Exercise: Engage in a thought-provoking activity to help you pinpoint the characteristics of your ideal clients. The I...

E 7: Identifying Your Ideal Client: How Customers Will Make or Break Your Business 29.10.2024

n Episode 7, host Jason McKenzie dives into the crucial topic of identifying your ideal client and how attracting the right customers can make or break your business. In this episode, you'll discover: The pitfalls of trying to serve everyone: Learn from Jason's personal experience of working with a nightmare client who made over 125 change requests on a single webpage. Understand why taking on any...

E6: Attracting Your Dream Clients: How Focusing on Your Ideal Customer Transforms Your Business 28.10.2024

In Episode 6, host Jason McKenzie explores the transformative power of identifying and attracting your ideal clients. Imagine waking up every day to a roster of clients you love working with—those who appreciate your value, align with your vision, and contribute positively to your business. In this episode, you'll discover: The Importance of Defining Your Ideal Client: Learn why trying to serve "a...

E5: Crafting Irresistible Offers: What to Include to Attract and Retain Your Ideal Customers 25.10.2024

In Episode 5, host Jason McKenzie delves into the critical components of crafting irresistible offers that can transform your business from merely surviving to truly thriving. Building on our previous discussions, we explore why including the right elements in your offer is essential—and how missteps can lead to missed opportunities and dissatisfied customers. In this episode, you'll discover: The...

E4: Crafting Irresistible Offers: Transform Your Business from Surviving to Thriving 24.10.2024

Welcome back to "Small Business Big Visibility"! In Episode 4, host Jason McKenzie dives deep into the transformative power of crafting irresistible offers that can magnetically attract customers and propel your business from merely surviving to truly thriving. Building on our previous discussions, we revisit the bustling marketplace filled with potential customers and competitors. We explore why...

E3: From Surviving to Thriving: Crafting Compelling Offers That Set Your Business Apart 23.10.2024

In Episode 3, host Jason McKenzie dives deep into the transformative power of crafting compelling offers that can move your business from merely surviving to truly thriving. Building on our previous discussions, we revisit the bustling expo hall metaphor—a crowded marketplace where some businesses effortlessly attract and convert customers, while others struggle to get noticed. What's the key diff...

E2: Transforming Products into Irresistible Offers: Stand Out and Thrive 22.10.2024

Welcome back to another episode of "Small Business Big Visibility"! In today's episode, host Jason McKenzie continues our exploration into the transformative power of creating compelling offers for your business. Building on yesterday's discussion, we revisit the metaphor of the bustling expo hall filled with competitors and potential customers. Episode Highlights: Understanding the Marketplace: T...

E1: From Product to Irresistible Offer: Stand Out and Boost Sales 21.10.2024

Welcome to the first episode of "Small Business Big Visibility" ! In today's episode, host Jason McKenzie dives deep into the transformative power of shifting from selling mere products to offering comprehensive solutions that set your business apart. Episode Highlights: The Expo Hall Analogy: Visualizing your market as a crowded expo and the challenges of standing out. Understanding Products vs....

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