Skift Daily Briefing

Hotel leaders say AI is showing promise in low-risk, measurable areas like contact centers, and IHG’s 400 hotels in China even use service robots, but many brands still aren’t ready for AI-driven search marketing or distribution—and executives doubt robots would survive U.S. guests. Asia’s “live tourism” surge continues, with events like the Singapore Grand Prix boosting branding and hotel perform...

Airbnb is likely to introduce a loyalty or paid membership program—more Amazon Prime than points-based—as it pushes deeper into hotels, with experts suggesting perks like waived fees and early check-ins over traditional elite tiers. At the Destination AI Forum, hotel brands and tech providers highlighted AI’s role in personalizing preferences, improving service consistency, catching operational gl...

Marriott introduced the Outdoor Collection by Marriott Bonvoy—lodges and cabins—alongside a Marriott Bonvoy Outdoors platform that curates trips by activities like hiking and skiing, citing strong loyalty-member interest in outdoor travel. Capital One Travel’s new head, Sarah Kaplan Moore (ex-Agoda B2B), signaled continued collaboration with Hopper while keeping options open on the portal’s long-t...

TikTok formally launched Travel Ads, giving brands action-oriented ad formats (single video, catalog video, carousel) to target users engaging with travel content—an audience TikTok says is 2.6x more likely to book after searching on the platform. Booking.com will add roughly 150,000 attractions via a direct integration with FareHarbor, expanding U.S. supply and tapping operators that also list on...

Hilton CEO Chris Nassetta says he plans to remain at the company while focusing on succession planning through a “layering concept” that develops multiple internal candidates via rotations and expanded responsibilities. Radisson has pledged to transform 100 hotels into net-zero properties by 2030, though financing remains uncertain due to its asset-light model. Meanwhile, a potential U.S. governme...

A proposed $100,000 H-1B visa fee would hit tech-heavy employers far more than travel brands, but travel could feel second-order effects through its reliance on tech partners and possible shifts in current visa holders’ travel behavior. Airbnb says early data from its four-month-old Services marketplace shows stronger demand for massages and personal training than for chefs or photographers, so it...

Marriott held its first “Members’ Day,” inviting 75 Bonvoy members to HQ to test concepts like revamped lounges, new spa amenities, and an AI chatbot that lets travelers describe complex trip needs—underscoring the value of direct relationships as AI reshapes booking. In Asia Pacific, hotel investment dropped 23% in H1 2025 (with fewer big deals in Japan), but JLL still forecasts $12.8 billion for...

Skift CEO Rafat Ali argues that cracks are forming in the travel oligopoly of Booking, Expedia, Airbnb, and Trip.com, with B2B strategies and task-specific AI opening new opportunities for challengers. AmexGBT CEO Paul Abbott sees further consolidation ahead in the fragmented $1.5 trillion corporate travel sector, as investment in software and infrastructure drives mergers, while generative AI res...

The TSA is “looking aggressively at liquids,” signaling potential changes to the 3.4-ounce rule, while also preparing for a possible government shutdown. Expedia Group blamed sluggish U.S. demand for slow B2C growth (1%) even as B2B rose 17%, and expects Vrbo to reaccelerate via promotions and wider inventory sharing. Royal Caribbean says AI now underpins pricing and operations, helping cut waste...

IHG is prioritizing Asia for growth, with CEO Elie Maalouf planning to double the company’s presence in Japan to nearly 100 hotels and surpass 1,000 in China within 18 months. Frontier CEO Barry Biffle defended the ultra-low-cost model and rebuked United’s Scott Kirby as “elitist,” arguing the U.S. market’s problem is oversupply and noting Frontier could gain from Spirit’s renewed Chapter 11. Mean...

Airbnb CEO Brian Chesky said he’s dissatisfied with the company’s single-digit growth (8–10% in Q3) and plans to accelerate in 2026 by diversifying into experiences, services, and adding hotels to the platform. At Skift Global Forum, Booking Holdings CEO Glenn Fogel likened today’s generative AI moment to the early internet and said agentic AI—backed by partnerships with Google and Amazon—will fur...

Online travel giants are leaning hard into B2B: Booking is consolidating partner teams across Booking.com, Priceline, and Agoda; Hopper’s focus has shifted so much to B2B that its consumer presence outside North America has faded; and Expedia is broadening B2B tech with new APIs for cars, insurance, and ads—offering growth without Google ad spend and steadier, contract-based revenue. The U.S. and...

Booking Holdings is developing agentic AI to create a more personalized travel assistant capable of taking actions like booking flights, with CFO Ewout Steenbergen calling it key to delivering the long-promised “connected trip.” Marriott is expanding its Bonvoy loyalty program through partnerships with retailers such as Flipkart and Nectar, aiming to reward everyday shopping and draw new customers...

Delta’s Ed Bastian said most of the airline’s revenue now comes from households earning $100,000+—a key reason carriers are leaning into premium and international travel even as budget travelers dampen domestic demand. Airbnb CEO Brian Chesky signaled AI could reopen expansion plans (including flights and transportation), with AI-powered search coming to the app next year and simpler listing tools...

Skift’s latest Power Rankings spotlight bold leaders reshaping travel, from Airbnb’s Brian Chesky relaunching Experiences, to Perplexity’s Aravind Srinivas challenging Google’s travel search with AI, and IndiGo’s Pieter Elbers pushing long-haul expansion with new widebodies. Apple’s new AirPods Pro 3 add live language translation for English, French, German, Portuguese, and Spanish. Meanwhile, Uni...

Skift’s Generation Next series highlights 20 women transforming the travel industry, including leaders like Qantas CEO Vanessa Hudson and Shaika Nasser Al Nowais, who will become the first Emirati and first woman to lead UN Tourism. Marriott CEO Anthony Capuano pointed to a “bifurcation of the consumer,” with luxury travel booming while mid-tier hotels face pressure from economic headwinds. Meanwh...

Vrbo will begin enforcing 100% penalties on U.S. hosts starting October 1 if guests are denied access to booked homes, with fines equal to the reservation amount and potential suspensions, as part of broader crackdowns by Vrbo and Airbnb on poor host service. Accor is consolidating its regional subscription cards under the global All Accor+ brand, extending discounts and perks across more than 4,0...

A group led by Sumitomo Corp and SMBC Aviation Capital will acquire aircraft lessor Air Lease for $7.4 billion, marking a major shift in an industry where leased planes now make up more than half of the global fleet. Relais & Châteaux is carefully modernizing while expanding into markets like India, China, and Southeast Asia, balancing digital adoption with its commitment to small, family-run hote...

France is pivoting its tourism strategy to court higher-spending long-haul visitors from Asia, the Gulf, and North America, aiming to boost international tourism revenue by 41% by 2030 with a focus on longer, higher-quality stays. Despite record Northern European heat this summer, Visit Sweden says tourism impacts have been minimal so far, though climate projections warn the Nordics will warm fast...

Airbnb will introduce a single-fee payment system in October, shifting service charges from guests to property managers, who will now pay 14–16% per booking, though the company says overall costs remain unchanged. Meanwhile, employers such as Positive Planet and Climate Perks are offering extra vacation days to staff who opt for lower-carbon travel methods like trains over flights, part of a growi...

HotelAVE has grown into a $12 billion hotel asset management firm by using data to uncover profit gaps at properties, often challenging industry norms on operations and pricing strategies. The company has also built proprietary software to integrate data from multiple management systems, streamlining analysis and decision-making. Meanwhile, the Trump administration announced a multi-billion-dollar...

Frontier Airlines is adding 20 new routes targeting some of Spirit Airlines’ most popular leisure destinations as Spirit faces financial uncertainty and warns it may not survive without additional funding. Ryanair has struck a deal with Booking Holdings to list its fares on Booking.com, Kayak, and Priceline, part of a broader effort to partner with online travel agencies it once criticized. Meanwh...

Hyatt now allows World of Hyatt members to earn and redeem points on non-room experiences through its new “Find Experiences” program, part of a broader industry effort to boost ancillary revenue. TikTok has partnered with Booking.com in the U.S., enabling users to book hotels directly via TikTok’s app by clicking on location pins in videos or search results. Meanwhile, Spirit Airlines issued a “go...

Google’s new Pixel 10 feature, Magic Cue, uses AI to scan apps, emails, and screenshots to quickly surface airline and hotel details, making it easier to manage bookings or share travel information. The U.S. State Department confirmed all 55 million valid visa holders are under continuous vetting, monitoring records and social media as part of the Trump administration’s stricter border policies an...

Tripadvisor faces fresh activist pressure as investor Palliser urges the company to prioritize or sell its fast-growing Viator unit, which it values higher than Tripadvisor’s entire market cap. Washington, D.C., hotels saw occupancy dip to 64% after a federal takeover of local police, though the decline mirrors broader national softening in demand. Meanwhile, Alaska Airlines and Hawaiian Airlines...