Six Figure Flower Farming

  Cut flower pricing can be tricky to nail just right in your business.  If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you!  In this two-part episode series on pricing, I’ll be starting off discussing: Basic flower pricing industry standards Why prices vary so much in the flower...

In this episode, Jenny interviews Ellen Frost of Local Color Flowers  ( http://www.locoflo.com/ ) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists.  There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached...

Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm… and if it’s even contributing to your bottom line ?   In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to ma...

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins?  Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person.  If you want to find a better way to plan out your season - this episode is for you.   Business...

Curious about what flowers you’re making the most money on, and which ones the least?  Understanding your numbers is crucial for building a profitable business.  This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm. In this episode, Jenny discusses the profitability of flower farming, different crops on h...

There are a lot of things to ask yourself to figure out if an online flower farming course is right for you.  A lot of online courses can have a big investment, and you need to make sure it’s one that’s going to pay off.     In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to make sure you get a retur...

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible?  THINK AGAIN.     Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me.  She said:  This was the BEST farm workshop ever!  And truly the best investment since we ended up using all of the...

Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen?   Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but you’re just not sure what to focus on to reach your goals.    If you want to star...

Customers cost a lot of money and effort to get.  If that’s the case, how do you keep the customers you already have coming back for more?  And what if you want to do it all with your spouse by your side?   In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm .  Heather and John share how they m...

Which is more effective now:  social media or email marketing?   If you’ve ever heard someone say that you NEED an email list to help grow your business, but you’re doubtful about whether that’s true or not… listen up.  In this episode I’m outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change...

Unsure how to market your flower business and put yourself out there (even if you are an introvert)?  If so, this episode is for you!    In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher n’ bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, AND become the preferred f...

Have you ever secretly wondered what “marketing” means?  Or wondered how to actually, physically “market” your business in ways that truly work?  In this episode, Jenny shares 3 concrete ways you can market your flower business to get known, get more customers, and grow your flower farm.   These 3 marketing methods are simple, but wildly effective and easy to implement!  S...

Taking a side-hustle and transitioning to full time on the farm can be a scary decision to make, regardless if you feel ready or not.   In this episode, I’m sharing 5 things I did before I quit my 9-5 job to farm full time, and how it helped make the decision to quit easier.     I also share a life-changing writing exercise that opened my eyes up to all the possibilities (...

Do you have a system to ensure your business improves year after year?  If not, you could be leaving yourself open to make costly mistakes again and fail.  In this episode, I’m excited to share my step-by-step end-of-year annual business review process with you, so you can put your flower farm under a microscope and make a solid plan to avoid costly mistakes in the future, AND make big i...

Do you ever dream of quitting your 9-5 and flower farming instead? (* we all raise our hands up REAL high*)   If so, I’m excited for you to learn from my conversation with Brooke Palmer of Jenny Creek Flowers .  Brooke took Jenny’s workshop, Six Figure Flower Farming in 2023, invested in her education, and was able to successfully scale her farm so she could quit her 9-5… all while worki...

Taking your flower farming hobby and turning it into an “official” business can be scary and intimidating if you don’t have any guidance. But never fear, I gotchu’! In this episode you’ll learn key considerations when making your business “official” in the eyes of the government and the IRS. We cover everything from business names and domains, to taxes, and business insurance. Want to dive deeper...

Do you ever feel like you know NOTHING about running a business? Or you have questions about the “behind-the-scenes” stuff like finances and taxes? Or you’re clueless when it comes to knowing where to start, getting a good grasp on start up expenses, or how to define your business model? (we’ve all been there.) If you find yourself nodding your head right now, this episode is for you! Join Jenny a...

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you’re not alone! This episode will help. In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a customer base you love (and supports you!). Want to l...

Find yourself overwhelmed and thinking you could be working a lot more efficiently?  ...and earning more because of it? Join Jenny and Julia Keel from Fullkeel Farm during this episode, where they chat about: -Making data-driven decisions to decide which crops to grow based on revenue per square foot -The importance of knowing your numbers and making decisions based on profitability -Investin...

If you find yourself feeling overwhelmed, with never enough time to complete tasks, and are also building your farm on a shoe-string budget… There are ways to find relief! In this episode, Jenny Marks of Trademark Farmer discusses how to make your farm more efficient, gives specific examples of ways she has streamlined her farm to earn more money and free up time, in addition to giving you a simpl...

Jenny interviews Anna Jane Kocon of Little State Flower Co. They chat about growing and selling flower year round, tracking crop expenses, employees, and more. Follow Anna Jane on instagram @littlestateflowerco Find her at www.littlestateflowerco.com Did you learn anything valuable from this podcast? Leave us a review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Farmers should not be left in the stone age when it comes to technology! We need to embrace the current world we live in and use technology to our advantage in order to build a profitable, successful flower farm. In this episode, Jenny Marks of Trademark Farmer discusses how switching pen and paper for iphone apps and software has helped her build a streamlined and simple to manage business. She c...

Are you in the beginning stages of your flower farm and desperately want to start off on the right foot? In this episode, Jenny Marks of Trademark Farmer interviews 3rd year flower farmer Alex Peschell of Coram Deo Farm about how she’s building a profitable business from the start. Jenny and Alex chat about starting a flower farm from scratch, growing the business debt-free, farm stands, choosing...

Ever experience a dip in your sales and wonder what to do about it?  Or perhaps you want to be prepared in case that ever happens to you in the future.  Fear not, we have some strategies for you. In this episode, Jenny Marks of Trademark Farmer discusses three pricing strategies you can use on your farm to boost your overall revenue right now (without changing what you grow, how you grow...

Niki Irving of flourish flower farm takes us on her flower farming journey, from early beginnings on leased land, to changes in her business vision down the road.  She talks about about what it takes to build a successful flower farm from the ground up. Find Niki at: www.flourishflowerfarm.com https://www.instagram.com/flourishflowerfarm