Simply Hooked: A Crochet Podcast

Social media algorithms change, accounts get hacked, and posts get buried. Your email list is the only asset you truly own. In this episode of Simply Hooked , we dive into why email marketing is the smartest strategy for a sustainable crochet business. We break down how to move followers from Instagram to your own list so you can sell on autopilot. In this episode, we cover: Owned Audience vs. Ren...

When selling online, your customer can't touch the yarn—they buy with their eyes. If your photos are dark or blurry, you are losing sales no matter how beautiful your stitching is. In Part 5 of Scaling Your Crochet Business , I share the exact tools and strategies I use to make my products stand out. We discuss why I ditched the lightbox for natural light and how to create a brand that builds...

Imagine waking up to new sales every day—not because you paid for ads, but because customers found you while you were sleeping. That is the power of organic traffic. In Part 4 of our Scaling Your Crochet Business series, we dive into the most sustainable way to grow: search engines. We discuss why Pinterest, Google, and YouTube are more valuable than Instagram for long-term growth. In this episode...

Customers don't just buy "things"—they buy feelings. If you are struggling to convert views into sales, you might be selling the product instead of the purpose. In Part 3 of Scaling Your Crochet Business , we shift your marketing strategy from "listing features" to "telling stories." We discuss insights from Donald Miller and Seth Godin on how to create deep emoti...

I used to think, "If I make cute things, customers will come." Spoiler alert: They didn't. Not until I mastered SEO. In Part 2 of Scaling Your Crochet Business , I share the exact strategy that took my shop traffic from 1,800 to over 26,000 visitors. We strip away the tech-speak and make keywords simple. In this episode, we cover: The Traffic Explosion: How focusing on SEO grew my mo...

Relying on just one platform (like Etsy) to pay the bills is a risky game. If you want a sustainable business, you need to diversify. In Part 1 of the Scaling Your Crochet Business series, I reveal the 11 specific revenue streams currently fueling my brand—plus 3 more I am preparing to launch. We move beyond just "selling finished items" to explore true passive income. In this episode, w...

Just a quick episode announcing the book signing of my first published pattern book, Crochet Snuggle Buddies. If you are local to the Triangle in North Carolina, come grab a copy and say hello! :)

Your imagination isn't just for daydreaming—it is a business strategy. In this Threads of Wisdom mini-episode, we explore Neville Goddard’s teaching that imagination is the force that shapes your reality. If you want to design better patterns or scale your shop, you first have to see it clearly. Join me as I share how I use visualization to design my life and crochet business. In this mini-epi...

Crochet is such a fun and rewarding craft, but if you’re a beginner, choosing the right yarn for crochet projects can feel overwhelming. With so many fibers, yarn weights, and textures available, how do you know which one is best for your project? 🤔 In this episode of Simply Hooked: A Crochet Podcast , I break it all down step by step so you can feel confident picking yarn for crochet blankets, w...

Have you ever fantasized about quitting your job to open a cozy yarn shop in your hometown? For Heather Burns, owner of The Knotty Sheep , that dream became a reality. In this episode of Simply Hooked , we go behind the scenes of a brick-and-mortar fiber arts business. Heather shares how she left her 9-to-5 career to build a thriving community hub in Wake Forest, NC. In this episode, we share: The...

Out of 300 million possibilities, you made it. That alone is proof—you were created on purpose, for a purpose. In this episode of Simply Hooked , I share a message that has been on my heart for over a year. We explore how I went from skepticism to realizing that our inner world creates our outer world—and how that directly impacts your crochet business. In this episode, we cover: The Probability o...

In this episode of Simply Hooked , I dive into why Paulo Coelho’s timeless classic belongs on every creative entrepreneur’s shelf. I share how this book inspired me to stop playing small and finally launch my "Learn to Crochet" course. In this episode, we explore: The Personal Legend: Understanding the specific vision placed on your heart and why you must pursue it. Overcoming Fear: How...

How do you run a successful handmade shop while homeschooling two kids? In this episode, I sit down with Sarah Carney, the creative force behind Blue Tomato Handmade . Sarah shares the reality of being a stay-at-home mom who balances lesson plans with product launches. From adorable felt play food to polymer clay stitch markers, we discuss how to fit creativity into the margins of motherhood. In t...

Are you prepping for a craft market but worried you won't make any sales? With over 10 years of vending experience, I share exactly how to turn lookers into buyers. In this episode of Simply Hooked , we cover the 5 essential strategies to rock your next show. From designing a booth that stops traffic to pricing for profit, this is your crash course in market success. In this episode, we cover:...

Hi friends! It’s Marcy, and today’s episode of Simply Hooked: A Crochet Podcast is extra special. I’m sharing the behind-the-scenes story of how I landed a crochet pattern book deal with a major publisher and got my amigurumi designs featured in an international crochet magazine . 🎉 Even better? My crochet pattern book officially launches today—March 7, 2025! Saying that out loud still feels surr...

Growth often happens underground long before you see the bloom. If you are frustrated by a lack of visible results in your business, this episode is for you. In this Threads of Wisdom mini-episode, we explore Earl Shoaff’s concept of the "Law of Growth." Just like crocheting a blanket one stitch at a time, we discuss why patience is the most profitable skill you can learn. In this mini-e...

Ready to turn your yarn stash into cash? If you want to start a crochet business or learn how to sell crochet online and at markets, this episode is your step-by-step guide. I’m Marcy—a crochet designer and entrepreneur—and I’m breaking down exactly how to transition from hobbyist to business owner without the overwhelm. We cover the unglamorous but essential parts of running a profitable handmade...

Do you love crochet but struggle to turn it into a profitable business that actually feels fulfilling? You might be missing your Ikigai . In this episode of Simply Hooked , we explore the Japanese concept of "a reason for being." We map out how to find the sweet spot where what you love, what you are good at, and what the world needs all intersect to create a sustainable business. In thi...

Your business will never outgrow your mindset. In this premiere episode of Threads of Wisdom , I share a powerful concept from Jim Rohn that completely changed my approach to entrepreneurship. This mini-series is designed to give you quick, actionable doses of inspiration. We explore why self-improvement is the secret weapon for turning challenges into opportunities. In this mini-episode, you’ll d...

In this episode of Simply Hooked , I share a personal story about a trip to the frozen food aisle that completely shifted my perspective on competition. We discuss why variety is actually a good thing and how to stop shrinking back. In this episode, we cover: The "Why Me?" Trap: Reframing the fear that the crochet market is too saturated. The Frozen Food Lesson: A surprising epiphany abo...

Ever hidden in the bathroom just to send an email without being interrupted? In this hilarious episode, I share how my bathroom unexpectedly became my productivity palace. As a crochet mompreneur, I’ve had to get creative with my time. This isn't a lecture on time blocking—it's a celebration of the adaptability required to build a business in the margins of motherhood. In this episode, we...

Did you know your crochet hook is actually a tool for stress relief? Research shows that the rhythmic motion of stitching calms the nervous system and acts as natural meditation. In this episode of Simply Hooked , we dive into the science-backed connection between crochet and mental health. I share personal stories of how stitching helped me find clarity and calm in the chaos. In this episode, we...

Hi friends! Welcome back to Simply Hooked: A Crochet Podcast . Today, I’m sharing 9 amigurumi hacks every crocheter should know if you want to take your crochet plushie skills from beginner to professional level . These amigurumi tips and tricks will help you make stuffed animals that look clean, polished, and consistent—perfect for gifting, selling at markets, or adding to your handmade collectio...

Welcome to the very first episode of Simply Hooked: A Crochet Podcast ! I’m Marcy—crochet artist, mom, and creative entrepreneur—and today I’m sharing my full crochet journey. From learning how to crochet 13 years ago, to selling finished pieces on Etsy, to designing beginner-friendly amigurumi patterns and launching my Learn to Crochet online course, it’s been a wild ride of persistence, creativi...

Welcome to Simply Hooked: A Crochet Podcast ! I’m Marcy—crochet artist, mom, and creative entrepreneur—sharing my journey of designing beginner-friendly amigurumi patterns and building a thriving crochet business from the ground up. This podcast is about more than just crochet. Together, we’ll explore: 🧶 Amigurumi tips, crochet tutorials, and creative maker inspiration 💡 Crochet business tips to...