Crista Grasso

Simplify to Scale Show

Business EN ↓ 288 episodes

Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert...

Author

Crista Grasso

Category

Business

Podcast website

www.LeanOutMethod.com

Latest episode

Jul 7, 2026

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Episodes

E138 | Improving Mental Health and Wellbeing for Peak Performance with Sacred Walker 22.08.2023

What is the underlying meaning of peak performance? How would you characterize it? Does it intersect with our well-being? Why is comprehending and applying this concept valuable? Additionally, how can one cultivate a mindset geared toward achieving peak performance? Peak performance isn't solely about our strength, determination, perseverance, and resilience. It also encompasses our well-being. Th...

E137 | Is it Time for a Business Refresh? 15.08.2023

  Occasionally, businesses find themselves in need of change, but which one? Is it a revolutionary or an evolutionary? What are the different between the two changes? And what is the best route of change that will align with your business vision and mission? The reality is there are those points in time in our business where we want to improve and make small changes that will help us optimize our...

E136 | How to Become the Authority in Your Industry with Beate Chelette 08.08.2023

How can you stand out in the industry that is full of competitors, countless of marketing and online adverts, social media networking and emails? The key to this is to understand the power of establishing oneself as an authority. So, what does it mean to actually be the authority in your industry and why is it so important? To be an authority you need to niche down. Get clear on what you want and...

E135 | Everything You've Been Told About Teams is Wrong 01.08.2023

How do you assemble a lean dream team and why is this team important for a small business owner? How do you manage this lean team and get things done to deliver value and generate revenue in your business? If you're running a small business, it's likely that you're handling all operations on your own. To avoid this, it's essential to build and utilize a small, efficient team that can contribute to...

E134 | How to Provide Tailored Yet Scalable Experiences with Jessica Marx 25.07.2023

Does your business rely too much on your leadership role? If yes, then how can you scale your business that is not dependent on you? As a business owner, the greatest asset to possess is a scalable business that is not dependent on YOU. Because it gives you entire control over your schedule, allowing you to pick which tasks to work on and which vacations to take. But to achieve this it requires ca...

E133 | Raising Visibility for $1 a Day with Darrel Evans 18.07.2023

How do you acquire new customers, and leverage your current ones as you scale your business? What is the customer acquisition strategy that you can apply? How do you use digital marketing tools to help manage this strategy?  Customers are the lifeblood of any business. That is why investing in a customer acquisition plan is essential if you want to acquire the proper leads and understand how to ge...

E132 | Leveraging the Law of Focus 11.07.2023

Where should we put our focus on our business? Are we creating space for what's important outside our business and within our business? And how do we build healthy relationships, full of joy and fulfillment while running a thriving and scaling business? Real fulfillment doesn’t come from material possessions, wealth or success alone. It also comes from other important aspects of life, such as pers...

E131 | Expand Your Influence and Sales Using LinkedIn with Rachel B. Lee 04.07.2023

How do you build a personal brand? What's the goal? What message are you trying to convey? Do you want conversions? Do you want engagement? What is the best social media platform for a small business owner to build credibility and create a meaningful network? And does this platform drive the goals and outcomes you’re wanting? Establishing your personal branding is part of a great content strategy...

E130 | The Power of the Pivot 27.06.2023

What does pivoting mean in business? Is it essential? Could it actually help your business grow and succeed? If yes, then how should your business pivot? What are the things that I can experiment with? What are some small pivots that I can make to see if I get better results? While pivoting in the business industry involves switching to a new strategy or direction, numerous entrepreneurs feel like...

E129 | Increasing Revenue by Shifting How We Think About Money with Becky Clabaugh 20.06.2023

What is your relationship with money? How does this relationship impact the way you are making money?   And how do you improve and leverage this relationship? Money is one of the significant sources of stress for all of us and it can trigger a range of emotions. However, as an entrepreneur, developing a positive relationship with money is essential to unlock your path to financial and business suc...

E128 |How to Realistically Reduce How Much You Work 13.06.2023

How are we going to continue to drive revenue, achieve our goals, and continue to move our business forward even when we are in a period where we want to work less? Or reduce our workload so that we don't have these eight solid hours of work? Do we have to hire somebody? Or can we shift and empower our team so that they will be able to actually fully own things and aren't so dependent on us? Work-...

E127 | Generating Revenue and Results While Relaxing This Summer 06.06.2023

Do you want to have the best summer ever and be off the grid without worrying about your business?? If your answer is YES, then what do you need in order to fulfill this? And how can you best prepare your team for this temporary transition of power? As business owners, we often struggle with the idea of taking a vacation. And owning a business means that your list of responsibilities is endless. T...

E126 | Leaning Out and Letting Go for Next Level Growth 30.05.2023

What is the change that you want to make in your business and why aren't you making it? Or what is the change that maybe you're reluctant to make, but you know that if you make that change it's going to open up possibilities and opportunities? Entrepreneurs face significant challenges, particularly when it comes to making difficult decisions. It is essential to recognize that these decisions are c...

E125 | Profitable Business Growth with Accelerate Now! 23.05.2023

Are you tired of running into roadblocks when trying to grow your business? Would you like to know where to focus your time and energy for maximum profitability and learn the actionable strategies that successful entrepreneurs use to grow?  In this episode, we dive into the world of business growth with Marcia, Darrell, and Annie who share their strategies for avoiding the most common mistakes tha...

E124 | Setting Yourself Up to Scale Sustainably 16.05.2023

What does “scaling a business” mean? What’s the difference between growth and scaling? And how can a business not just grow, but scale exponentially? Two of business owners’ best-loved topics are growth and scaling in business. We may think that the idea of scaling a business and growing a business is interchangeable, but the truth is, they’re two completely separate ideas. When you're in a season...

E123 | Generating Sustainable Profits with Danielle Hayden 09.05.2023

What do we do to achieve sustainable profit? What financial KPI do we need to analyze to effectively manage our business margins and understand our cash flow? And through this KPI can we make the best choices for our businesses in order to maximize our finances? As an entrepreneur, it is important that we know our financial data. And while we may not have a financial background, a simple grasp of...

E122 | What To Look For In Your Right Hand Leader 02.05.2023

How do you find a strong right-hand person for your business? And can you trust this person to have the right level of strategy, the right level of autonomy and the right level of implementation for your business to succeed? As a business owner, it’s easy to hold on and micromanage every decision since you've put so much of yourself into your company and made so many sacrifices to get it started....

E121 | How to Write Sales Copy That Converts with Liz Theresa 25.04.2023

Have you recently perused any webpages or social media platforms, and noticed the ads? Have you paid attention to the tone of voice adopted by the brands? Additionally, have you come across any articles that have inspired you to learn more and make a purchase? All of these things are possible due to the art of copywriting.   But what exactly constitutes good copy? Is it necessary to incorporate yo...

E120 | The Myth of Easy and Effortless 18.04.2023

Do you believe that you can be successful effortlessly? Or do you think that success takes hard work? And how do we encourage effort in a culture where effortlessness is the goal? The notion of effortless success in work, finances, and other areas of life is a fallacy. Although someone might assume that anything described as effortless would require no effort at all, the reality is that work alway...

E119 | Experimental Leadership with Melanie Parish 11.04.2023

What is experimental leadership? How does it work? Is it effective? Can this type of leadership help you improve your company and excel in your business?  Leaders, entrepreneurs, and teams can benefit from adopting an experimental mindset that encourages collective idea generation and experimentation to determine what works best. When we approach tasks as experiments, we are motivated to collect d...

E118 | This One Thing Will Make You a Better Facilitator 04.04.2023

Are you offering a training program, a conference, a retreat, a webinar, or a workshop? As the host, are you interested in discovering what it takes to build a successful program and provide excellent content and connection with your target audience?   Being a facilitator for a webinar or program is not an easy task. It requires perseverance, hard work, and research to effectively influence, educa...

E117 | Highly Effective Launch Strategies with Katie Collins & Jeffrey Samorano 28.03.2023

What would life be like if you had a strategy behind every single action you took before you launched? Why is launch strategy important in the overall planning process? What would happen if you underline all this strategy in your business launch?   Starting a new line of business or product might be challenging and difficult, but if you break down the launching process into manageable steps rather...

E116 | Is It Zone of Genius or Zone of Excellence 21.03.2023

Are you leveraging your innate abilities to their fullest potential in your work or business? Is your current focus aligned with your zone of genius?  Join us for an inspiring and motivating episode of the Lean Out Your Business Podcast, where we'll explore strategies for uncovering your zone of genius. The Zone of Genius refers to the intersection of your skills and passions, where you excel and...

E115: How to Boost Your Referrals and Sales with Lynn Whitbeck 14.03.2023

Why are referrals important in growing a business? How can entrepreneurs effectively ask for referrals and what are the benefits of leveraging referrals for increasing sales ? On this episode of the Lean Out Your Business Podcast, we are joined by Lynn Whitbeck, known as The Queen of Sales. She shares valuable insights on leveraging referrals for business growth. Lynn emphasizes the importance of...

E114 | The Biggest Misperception About Zone of Genius 07.03.2023

What is your area of expertise, commonly referred to as your zone of genius? What is that thing that you just do so incredibly well for your clients and is it something that you do as well for yourself?   In this episode of the Lean Out Your Business Podcast, we will talk about the Zone of Genius. Leveraging your zone of genius as a business owner can significantly contribute to your success. Your...

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