Crista Grasso

Simplify to Scale Show

Business EN ↓ 288 episodes

Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert...

Author

Crista Grasso

Category

Business

Podcast website

www.LeanOutMethod.com

Latest episode

Jul 7, 2026

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Episodes

E263 | Leading a Soul-Aligned Business with Natalie Cutsforth 13.01.2026

How do you define success for yourself in business and life? What does it take to create an aligned company that truly fits who you are? How can your energy shape your next chapter? In this episode, I sit down with Natalie Cutsforth to explore the journey of simplifying to scale and making authentic choices in your work.  She is a clairvoyant shamanic reader, healer, mentor, and author. She has ch...

E262 | This is the Future of Small Business 06.01.2026

How will small business teams transform by 2026? What new roles are set to shape the future? How can you stay ahead of massive change rather than react to it? In this visionary episode, I explore how rapid shifts in technology, especially AI, are restructuring the core of small businesses. Drawing from decades of experience scaling both startups and Fortune 500 companies, I share why the business...

E261 | How Future Casting and Strategic Hiring Set Your Business Up for Success in 2026 30.12.2025

Have you ever wondered how to plan for a thriving year in your business? Do you know what future casting is and how it can impact your growth? Are you hiring the right people to help your business grow? In this episode, I invite you behind the scenes of my strategic planning retreat, sharing powerful strategies to set your vision for the next decade, reflect on big milestones, and map out actionab...

E260 | The True Cost of Keeping Low Performers on Your Team 23.12.2025

Have you ever wondered what really makes a team thrive? Do you know who might be your weakest link right now? Are you curious about how one team member’s performance can ripple across the entire business? In this episode, I share my personal experience on the impact that every team member brings to the table and why focusing on your team’s strength is key as we gear up for 2026. I walk through a c...

E259 | 2026 Business Trends and Predictions - Part 2 16.12.2025

Are you ready to shape your business for 2026 and beyond? Wondering how human connection and strategic thinking will help you stand out in a market filled with automation? Curious about practical ways to build resilience and nurture your team’s success? In this episode, I share the latest trends and predictions for entrepreneurs looking to scale sustainably. Together, we discover why personalized...

E258 | Guide to Hiring the Right Marketing Agency with Behdad Jamshidi 09.12.2025

Are you wondering how to find the perfect marketing agency for your business? Have you ever felt overwhelmed by the countless options and unsure whether to build your marketing team in-house or outsource it? Curious about which strategies and trends will set you up for success as you scale? This episode brings you insights from a marketing connector who has evaluated over a thousand agencies to he...

E257 | 2026 Business Trends and Predictions - Part 1 02.12.2025

Are you ready to scale your business in 2026 but wondering what will truly set you apart? Are you curious how AI and lean teams are impacting small business growth? Thinking about the power of connection and community for next-level success? In this episode, I share my top trends and predictions for the new year, focusing on practical ways to simplify and scale a business you love. We explore why...

E256 | How to Plan for 2026 During a Season of Unpredictability 25.11.2025

Are you ready to set your business up for a successful new year? Are you curious about the best way to tackle planning in times of uncertainty? Do you want to feel confident about the direction your business is heading? In this episode, I break down how planning needs to adapt based on your current season of business, especially when you’re working through experimentation and unpredictability. I i...

E255 | Guiding Principles for Success and Scale in 2026 18.11.2025

How would your business transform if every team member made aligned decisions without needing constant oversight? What if your offers, operations, and goals worked together seamlessly? Are you ready to discover guiding principles that drive consistent growth and fulfillment every year? In this episode, I highlight the foundation of success and scaling through thoughtfully crafted guiding principle...

E254 | Letting Go to Fuel Business Growth and Transformation 11.11.2025

Have you been holding on to practices, offers, or even identities that no longer serve you? What if letting go could be the key to growing your business? Are you ready to embrace transformation on your entrepreneurial journey? In this episode, I share heartfelt stories and reflections about the power of endings and the beauty of stepping into a new era, both in business and personal life. I explor...

E253| Transform Operational Roles from a Cost Center to a Profit Driver 04.11.2025

How can you transform your operations team from a cost center to a powerful profit driver?  Have you ever wondered how your team structure impacts your growth and sustainability? In this episode, I share my insights on shifting the mindset and approach to operational roles within small businesses. I explain why every team member should be directly or strategically connected to growth, retention, o...

E252 | Building a Million Dollar Business with Julie Chenell 28.10.2025

Are you striving to hit your first million in business but worried about burnout? Curious how to stand out and scale sustainably, even in today’s crowded digital space? Wondering what high-leverage actions will actually move the needle? In this episode of the Simplify to Scale show, I sit down with Julie Chenell to unpack real-life strategies for building a million-dollar brand without losing your...

E251 | What To Do When Your Goals Feel Out of Reach Before They Even Begin 21.10.2025

What does it really take to set a vision for the new year? How do you make confident decisions for your business in Q4? Are you ready to align your goals with what truly matters to you? In this episode, I share insights on visionary planning and strategic action, inspired by major shifts in my own life and business. From reflecting deeply on your goals to navigating transitions, I reveal why it’s...

E250 | What Forward-Thinking Businesses Are Doing to Stand Out in 2026 14.10.2025

Are you wondering how to truly differentiate your business and amplify your results as you scale? Curious about how to blend strategic leadership with AI innovation and authentic positioning? In this episode, I share the three most important focus areas for scaling your business in the upcoming year: strategic leadership, AI enablement, and signature positioning. I walk you through how each area i...

E249 | How Framing Improves Team Performance and Reduces Frustration 07.10.2025

Ever feel like your team isn't on the same page even though you're all working toward the same outcome? Are you wondering what you could implement to ensure your team feels both heard and empowered, especially during high-pressure projects or brainstorming sessions?   In this episode of the Simplify to Scale show, I am joined by Jessica Maine, to chat about different thinking styles and how they s...

E248 | Self-Publishing a Book for Business Growth with Natalie Walstein 30.09.2025

How can business owners recognize the subtle (or not-so-subtle) signs that it's time for a major business pivot, and what steps can they take to embrace the transition with confidence? How do self-publishing and traditional publishing differently an author's ability to share their authentic voice and vision? In this inspiring episode, I welcome Natalie Walstein, founder of Divine Flow Publishing C...

E247 | Service-Based Offer Suites That Actually Work in Today’s Market 23.09.2025

In what ways can you refine your positioning to clearly differentiate yourself from competitors and naturally “pull” clients toward your business? What’s one premium “add-on” or VIP experience you could offer to elevate your client engagements and boost your profits? In this episode of Simplify to Scale Show, I walk you through the evolving landscape for service-based businesses and share the best...

E246 | The Key Thing That Prevents Freedom and Autonomy for Founders 16.09.2025

What do you think are the biggest obstacles founders face when letting go of control, and how have you seen this play out in your own business or workplace? How would you mentor someone on your team to develop better discernment, and why do you think it’s so hard to teach? In this episode of the Simplify to Scale Show, I dive into the ideas of freedom and autonomy for founders who want to step bac...

E245 | Unseen Causes of Burnout and Getting Home Support with Sue Reeve 09.09.2025

Why do so many entrepreneurs invest heavily in their business teams but overlook getting the same kind of support at home? What practical steps can busy professionals take today to build a trusted home support system that actually works? In this episode, I sit down with Sue Reeve, the founder of Consider it Done, a UK-based concierge and executive support firm designed to help high-performing prof...

E244 | Surviving the September Scramble and Setting Up a Strong Q4 02.09.2025

How can business owners best balance the pressure of Q4’s “September scramble” with the need to set themselves up for a strong start in the new year? What role does intentional planning and “leaning out” play in ensuring your business doesn’t just survive the end-of-year rush but actually thrives going into Q1? In this episode, I sit down with Jessica Maine to talk about the September scramble and...

E243 | When Your Business Needs a New System, Not a New Hire 26.08.2025

How can a founder or ops lead know if it’s time to tighten up their systems or bring more people on board? And what happens when you stop worrying about single tools and start looking at the whole system? Does the business run smoother and scale faster? In this episode, I break down what a system really is and why it matters so much for operations in any business. I clear up common confusion betwe...

E242 | Evolving Your Offers to Stand Out with Stacey Brass-Russell 19.08.2025

How can owning your unique “Genius Edge” help you grow your offers without constantly feeling like you have to start from scratch? And how do your real passion and energy shape the way people see the value of your signature program? In this episode, I am joined by the transformational business coach Stacey Brass-Russell, who brings her insights on achieving growth without overhauling everything. S...

E241 | The Impact of AI on the Future of Operations 12.08.2025

What are the unique strengths and “human touches” in operations that AI can’t replicate? As AI takes over more repetitive and data-driven tasks, what new opportunities or roles might emerge in operations for those willing to embrace and master this technology? In this episode, I explore the impact artificial intelligence is having on business operations. I share my perspective on the opportunities...

E240 | How the Visionary + Operator Duo Is Evolving in the Future of Ops 05.08.2025

What really happens behind the scenes when a visionary founder and their right-hand try to scale a business together? What would happen in your company if you suddenly had to cut operational roles? Would you have a strategy in place, or would chaos quickly follow? In this episode of the Simplify to Scale Show, I welcome my right-hand, Jessica Maine, for an engaging conversation about the dynamic b...

E239 | Branding That Builds Trust and Drives Sales with Emily Paulsen 29.07.2025

What makes a brand stand out and truly grow with your business over time? How can you build trust faster in an evolving marketplace? In this episode, I have the pleasure of sitting down with Emily Paulsen, a Brand Growth Expert and the Founder of Electric Collab. We explore how to build a cohesive brand ecosystem that grows alongside your business. After 14 years working in brand and marketing for...

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