Jeffrey Mason
SimpleBiz360™ Podcast
The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action.
Where to listen?
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Episodes
Do you carry the tools of your trade on a daily basis? OMOQ #129 16.01.2026 0:59
Many of us split our work week between our homes and company offices. Trade professionals transition from job to job in the same day. Each of us has common tools of our trade to work quickly and efficiently. However, many of us come to a work location without the necessary tools to perform our duties. Is this fair to our employers? Is it fair to customers? What about our associates and team member...
What’s in it for you? OMOQ - Invitation 12.01.2026 0:56
We invite you to follow us for two minutes per week. With a small weekly investment of 120 seconds, you will come away with two business questions designed to stimulate your thoughts about how to improve customer satisfaction. Follow. Like. Share. Support the show
Do you read emails that come with attachments? OMOQ #128 08.01.2026 0:59
I could pay for a weekend at a ski resort If I had a dollar for every time a business associate printed an attachment, but ignored the email it came with! The accompanying emails often contain special instructions, requests, conditions, or previous agreements that act as addendums to the attachment. Are you training your associates to pay attention to both components of correspondence they receive...
Does your ordering process cater to DIY buyers? OMOQ #127 05.01.2026 0:58
Many buyers prefer to order products and services independent of interacting with customer service personnel. Does your order entry process service “do it yourself” purchasing? Support the show
Are your product catalogs informative or investigative? OMOQ #126 01.01.2026 0:59
Can your customers effectively order product from your catalog? Or, do your customers have to go on a hunt and peck internet search to gather the information they need to place an order, just because your catalog is not informative enough? If you are making customers go through more investigating to order, then it is time for the marketing department to wakey-wakey! Support the show
Are you seeing what the customer is seeing? OMOQ #125 29.12.2025 0:55
Perception is a two-sided coin, but only one side truly matters! Does customer perception matter to your company? Some executives are blinded by self-pats on their backs while delivering mediocre service. Are your eyes opened to the cruddy service your customers are getting from you? Time to wakey-wakey! Support the show
When was the last time you gave a customer something extra, without them asking for it? OMOQ #124 26.12.2025 0:56
Giving something extra is another way of expressing customer appreciation. L’agniappe is a Cajun expression that labels a mindset of giving something extra. To the Cajun culture, it is a conscious mindset that encourages usage. The trick is to provide this “extra” something without the recipient asking for it. What about you? How well do you deploy L’agniappe? Support the show
Did you ever explore the power of writing handwritten notes? OMOQ #123 23.12.2025 0:59
The reality is that 80% of handwritten notes will get thrown away. The remaining 20% will quietly love them, save them, cherish them , or reciprocate by responding back. This applies to customers, spouses, kids, grandkids and friends. I would much rather put a smile on the 20% audience who appreciates receiving a heartfelt message. What about you? We invite you to go a little “old school” by explo...
Do you thank customers for their business? OMOQ #122 18.12.2025 0:47
Expressing appreciation is a dying principal in modern business. There is no way around this. Saying THANK YOU to customers is all but dead. An expression of appreciation on a paper, or text receipt is not making any customer feel warm and fuzzy. When are you going to pick up the phone, write a handwritten note, or send some chocolates to a customer? Support the show
Do your customers receive answers to why they are experiencing transactional hiccups? OMOQ #121 15.12.2025 0:50
Why? Why? Why? In my 35 years of doing business, whenever there are problems, customers always want to know why. However, so many vendors get a failing grade when it comes to answering this simple question. If you want to make customers really happy, start telling them why there are issues with their orders…don’t just tell them there are issues. The main question on their mind is why. When will yo...
Do you respond to customer inquiries when they need it, or when it is convenient for you? OMOQ #120 11.12.2025 0:59
Customers defect after they have endured enough doses of la-di-da service. Time is the currency of the Experience Economy. When customers sense the violation of their time, they usually say goodbye to that vendor. It is simply their way to punish bad service. Where is your company in this cause and effect equation? Is it time to revise your service mindset? Support the show
Would you describe your customer service mindset as casual, or buttoned up? OMOQ #119 09.12.2025 0:58
What would customers say if you asked them what they thought of your customer service? Would they describe it as a lackadaisical approach to servicing orders, or a professional, well oiled machine? Talk to your customers. Be your customer. Find out what they think, and then throw away the Ladida approach and exchange it for a buttoned up approach. What say you? Support the show
Do you write business correspondence in complete sentences? OMOQ #118 05.12.2025 0:54
Business is looking and feeling too casual these days. We operate at WARP speed, cutting corners, multitasking constantly. Then, amidst all this chaos, we partially answer questions with cryptic, text abbreviations. Our associates, or customers often ask us 2,3 or 4 questions at once, and then we go on to answer in unintelligible, short-hand quips that have tons of grey area, and, we only answer o...
Do you invest time in learning about your employees? OMOQ #117 03.12.2025 0:59
What if we became Chief Encouraging Officers at the office? Most of us spend more time working than we do with our own families. As a result, the workplace often takes on the role of our second family. Knowing this, why don’t more leaders adopt a mindset of knowing employees by name, and knowing a little about their families? Maybe your employees are going through something, and encouragement coul...
How well do your inter company silos communicate with each other? OMOQ #116 27.11.2025 0:50
Intercompany divisions, often pursue goals, and objective specific to their operational structure. However, lost in the shuffle, is tying all the divisions together, so that everyone works in a harmonized effort to satisfy the customer. Are your internal divisions pursuing divisional success over total customer satisfaction? It’s a fair question that many companies need to answer. How about your c...
Is your company managing first impressions? OMOQ #115 24.11.2025 0:47
The first 30 seconds we meet potential customers is all we have to make a good first impression. When we succeed, we launch the transaction process with the wind at our back. When we don’t succeed, we dig an unnecessary hole that can often be hard to climb out of. What is happening in your company with those first 30 seconds of customer interaction? Support the show
Is your critical business thinking shallow or deep? OMOQ #114 20.11.2025 0:54
We often hit the business “Danger Zone” when we blindly copy and paste attractive-sounding business procedures, instead of critically thinking critically about our own business. Where are you in this click and drag world? Do you manage by shallow convenience, or by deep thought? Support the show
How deep do you dive when managing business details? OMOQ #113 17.11.2025 0:47
The answers to improved profitability often hide deep below the way things look on the surface. Are you a detail-surfer, snorkeler or scuba diver? Maybe it’s time to do a deep dive to become more profitable. Support the show
Are you humble enough to accept the necessity for change? OMOQ #112 13.11.2025 0:58
When it comes to faulty behavior, societal trends often suggest we adopt a blame-shifting mindset over a self-ownership model. However, in business it is quite the opposite because the orders usually stop flowing when a customer is dissatisfied. In business we have to buck the societal leanings, eat some humble pie, and then accept the fact that we need to improve to get the orders flowing again....
Is customer retention a mindset your company discusses in the boardroom? OMOQ #111 10.11.2025 0:52
How to keep customers is not a topic often discussed in business board rooms. We spend a lot of board room time talking about getting new customers. However, we need to spend as much time discovering more ways to increase customer satisfaction so we can retain the buyers we have. What about your company? Is it time for a new mindset? Support the show
Are you making customers feel like they are intruding on your day? OMOQ #110 06.11.2025 0:44
Customers can easily tell when they are unwanted. As businesses, we like to think we put the welcome mat out for everybody. However, sometimes we send the wrong message to our inquiring customers. Is it time for your company to audit what you are projecting to customers? Support the show
Should we stop calling ourselves experts? OMOQ #109 03.11.2025 0:59
The concept of being an expert leaves little room for improvement. Do we really want put our products and services on a self-proclaimed pedestal, or do we want to come across with an air of humility? Support the show
Is your business phone number getting you in trouble? OMOQ #108 30.10.2025 0:50
Are you actually listing a phone number? Are you actually answering calls, recording voice mails, listening to these voice messages, and then acting on them? If you are not managing the phone properly, you are running the risk of creating unhappy current, and potential customers. Maybe it’s time to start treating your phone with the respect customers are looking for! Support the show
Are you creating, and writing down your career goals? OMOQ #107 27.10.2025 0:48
At the end of our careers, very few of us will be able look back and say that we accomplished what we set out to do. Why? The reason is because so many of us don’t know where we are going, and instead, we opt to travel any road that takes us forward. What if you were to create, write down, a then look at your career goals often? Two things would probably happen. Number one, you would achieve many...
Are you able to prove your skill sets to a potential employer? OMOQ #106 24.10.2025 0:53
When interviewing with companies, please remember that many previous interviewees have spewed endless lies and embellishments about their workplace capabilities. So how can you separate yourself from these other liars? Easy! Bring the receipts. Prove your capabilities during your interview. Many people claim things they cannot prove. Don’t be one of those false claim artists. Prove your capabiliti...
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