Simple Pin Podcast: Simple ways to boost your business using Pinterest

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough.  As a creator we’re looking t...

Keywords have been a part of the Pinterest ecosystem for over 10 years. It’s how pins get surfaced when pinners are searching. How pins end up in their home feed after they have previously searched for a product or topic. Without keywords we wouldn’t have Pinterest. So then as a marketer what’s the problem? Why are people struggling so much to use keywords?  I’ve convered this topic extensively in...

We’re diving into a 3-part series on troubleshooting your Pinterest marketing. We’re going to take 3 aspects of marketing and provide guidance on what can be improved. The 3 topics we’re covering are  – images, keywords, and content. First up, images! The flagship way users interact with your content. I believe these are where you get the most bang for your buck.  At Simple Pin Media, we have a te...

Let’s talk about volume vs. conversion and how that relates to your Pinterest marketing strategy. There are two camps of people in my community – those who want more traffic and those who want more sales. There are some that have both but more often than not one of those goals wins out. Add to it the frustration of the internet changing and you have a lot of confused, overwhelmed, and frustrated p...

What are Pinterest board sections and how do you use them in your Pinterest marketing? That’s the question we’re answering today in this latest guidance from Pinterest about Pinterest Board sections.  Intro - Call to Action: After you listen to this episode, you may feel a little overwhelmed with where to start in regard to cleaning up your account or updating your boards. Our team has been briefe...

To say the discussion around using AI images on Pinterest has been expansive would be an understatement. I can’t open an app without people talking about it. As I’ve said in a recent podcast, there is a way to do this ethically and I think Jeff Sieh has come up with a way to stick to your creative roots and serve your users.  Previous podcast on AI images   Follow Jeff Sieh This is for my eCommerc...

Pinterest isn’t just about pinning pretty pictures; it’s a powerful marketing tool that can drive long-term traffic and conversions. But to make the most of it, you need to have clear, actionable goals. So, let’s dive into how you can set smart Pinterest marketing goals that actually move the needle in your business. Intro - Call to Action: Pinterest is growing right now. Just last quarter they re...

You can drive traffic from Pinterest all day, every day, but converting them to long-term buyers is a little more difficult. In this episode we’re going to dive into some simple, practical ways to make sure whatever you’re doing on Pinterest is optimized for sales.  Follow Kelsey - https://kelseysilver.com/metrics   Intro - Call to Action: Inner Circle promo doors close on April 18, 2025. The grou...

Let’s talk Pinterest Ads because they can be awesome. One of our clients in the wedding and fashion space 5x’d their sales with Pinterest Ads and they aren’t looking back. Let me tell you the story to get your wheels turning and see how you can leverage Pinterest Ads in your business.  If you’re interested in getting started with Pinterest Ads you can do one of two things - hire us to consult with...

If you haven’t picked up on a trend from the last few episodes, we’ve been working our way through talking about conversions. It’s good to use Pinterest to drive traffic to your website but what happens when they land there? How can optimize your website for the conversions that you want. Today’s guest specializes in converting cold traffic, those who have no idea who you are or what you do.  If y...

Pinterest brings a lot of traffic to websites, but if we don’t have our conversion funnels set up or a pathway for them to connect with us, we’re missing out on valuable connections. I’m exploring different ways that website owners can increase conversions on their Pinterest traffic by interviewing experts who specialize in a diverse range of conversion optimization. Mariana Heninger does this thr...

It’s no secret that Pinterest users are cold. Meaning they don’t know you or what you do. So getting them on your email list might be tough. But we’re going to talk today about how you can get them to say yes to your email offer and then how you can convert them to sales when they get on your list.  —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin M...

On a previous episode with Cookie Finance, the sponsor of today’s podcast, we interviewed their owner and CEO about a few things creators should watch for when selecting their accountants. We’re following up on that episode with some accounting myths creators should also be aware of.  —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click...

We have a real treat for you all today. Malik Duchard, Chief Content Officer at Pinterest, is talking all about how Pinterest views creators and their partnership with the Pinterest platform. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles.  🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire t...

Description: Kate Kordsmeier ditched the social media grind, let go of most of her team and started to use a new business model. Has it worked? She’s here to tell her story and why she might not include Pinterest in her efforts to ditch social media. Intro - Call to Action:  If you walk away from this episode inspired to learn more about Pinterest marketing OR hand off your Pinterest marketing to...

Just like all other social platforms, Pinterest has a unique algorithm that determines which content gets prioritized to appear in feeds and search results. This distribution method not only improves user experience but also helps businesses capture leads during key moments of inspiration and purchase intent. While growing your reach can feel challenging at times, understanding the algorithm makes...

Let’s talk about paid and non-paid marketing on Pinterest. Who should use paid ads, who shouldn’t, what should your goals be, and when should you use them together?  Intro - Call to Action: After listening to this episode, if you’re inspired to dive into paid Pinterest ads we would love to support you. Whether through full management or a few strategic consultations, our team is ready to help you...

I’ve been asking about AI images on Pinterest for that last 6 months. I’ve watched some videos, seen people’s take on it, and even interviewed some people who are leveraging them for their business. But after spending a few hours the other evening diving into what is being taught regarding making money on Pinterest using AI I figured it was time for me to tackle the subject.  If you would like to...

Tailwind, a tool that many Pinterest business users rely on, has released 2 parts of a 4 part research study where they analyzed 1 million pins. In that study, 33 points of data were analyzed about how to grow on Pinterest. In this episode, I interview CEO and co-founder Danny Maloney about what he learned from that study and how it challenges some long-held beliefs by the community.  Intro - Call...

This was too good of a webinar not to put into the podcast. Last week I hosted Bjork Ostrom from Food Blogger Pro in a Pinterest Q&A and talking about where food creators fit within Pinterest in 2025. We talked AI, number of pins per day, tactics, and focusing on less instead of more.  If you want to join Food Blogger Pro , use the link in the description to join. Also, we want to invite you t...

It’s that time of year and Pinterest is out with the trends they expect to grow this year. Every year they look at the data from the previous year and make predictions as to what will trend with the users on the platform. In 2023, there was a 50% increase in click-through rates on Pins related to Pinterest Predicts AND these forecasted trends are said to last 20% longer than fads that show up on o...

I’ve learned a lot about Pinterest marketing in the last 11 years. What to do, what to not do, it’s been quite the journey. Today I’m sharing those 11 lessons and some takeaways. I’ll link in the description and show notes back to a few episodes where I share how SPM got started. You can listen to them if you want to catch up on some history.  https://www.simplepinmedia.com/pinterest-marketing-age...

Branding is a word that is easily thrown around. We often reference it when we talk about creating pins. “Make sure you’re pins are branded”. Today’s episode with Katie Trant is diving into just that. She has experience with large brands and her own food brand. She’s diving into what it really means to use the word “branding?” This podcast is here to share with you all the latest updates, trends,...

So much has happened in 2024 with the massive Google Shift, AI pulling content from creators and so much more. Jillian Leslie and I are chatting on her podcast about Pinterest, blogging, and our current online economy. It was such a good episode that I’ve decided to share it here with you.  Before we dive into this episode let’s talk about 2025. If you’re looking to hand off any part of your Pinte...

Let’s talk about pivots. With all the changes this year I wanted to talk with someone who had pivoted their business and started to focus on a new audience. What was their experience and when did they know it was time to pivot?  jennymelrose.com  Influencer Entrepreneurs podcast —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on art...