Simple Pin Podcast: Simple ways to boost your business using Pinterest

Pinterest marketing is hard. It takes a long term mindset and the willingness to buckle down for the long haul. So how much time do you need to invest? What’s the time commitment?

If you have created content on your blog for a few years than you most likely have tons of content to go through and update. Here’s a step-by-step plan for how to update your content before each season.

I’m excited to interview my friend and client,  Ruth Soukup , of  Living Well Spending Less  and  Elite Blog Academy.  Today we’ll dive into the growth she’s experienced since 2010 and dissect exactly what she did to generate that growth. She’ll end by giving you five brilliant tips to keep you motivated in your business.

his one is probably my most favorite because of this → There is no one size fits all strategy. You have to figure out what works for you based on the goals of your business.

This episode all stemmed from a question inside our Facebook group. It was a simple one that she felt silly asking, but it’s an important one. What do you do BEFORE pinning to Pinterest. Have a listen for the 4 things I share in the podcast to help make sure it’s all optimized before you dive in.

If you’re struggling with how to create Pinterest images or you want inspiration to try something new, Cassie, our guest, breaks down simple ways to get started with your images. From fonts, to sizing and marketing message on pin. We mention some sizing in this episode but make note that as of spring 2019 the current ratio is 2:3. And also note, it’s pretty much been this size for the past 4 years...

Why keywording is important -- tells search and the smart feed where to serve up content when people search or they are interested in a particular topic. Take note of how you’re keywording your board names, descriptions and pin descriptions.

It’s easy for us to get into the go-go-go pace of growing your business. But taking time to step back and prepare for the sprint will help us go the distance.

Affiliate marketing can be a powerful tool incorporating into your Pinterest strategy. But it has to be done the right way. Today we’re talking about how to market the products your people will buy in the way that makes them want to buy. Plus, we’re making sure we’re following the rules as well.

As marketers sometimes we forget why we started using a platform to begin with. Not everyone used the platform as a user first, but let’s step back and remind ourselves what makes Pinterest awesome.

Paid advertising on Pinterest confuses some people. Do they work like Facebook ads, Instagram ads, and are they as inexpensive as other platforms? Today we’re breaking down all the nitty gritty you need to know about how to get started with Pinterest Promoted Pins.

If you’re a content creator that works with brands, here are some of the best ways to educate brands about Pinterest and the best numbers to share.

Is Pinterest the place for authors to market their books? Do people on Pinterest care about books? Today we’re diving deep into how to market your published books on Pinterest.

This week Ruth Soukup joins us again to talk about how to push past fear in your business and make a big impact.

You sell a product and you’re using Pinterest for marketing. Do you need a blog to help warm up your customers? Learn the reason why you need a blog and how to make it work into your busy schedule as a product seller.

Learn what elements you need to help you market to local audiences on Pinterest.

In today’s podcast we’re going to walk through a case study with Studio Knit about video on Pinterest. We will review stats, experiences and best practices for those who want to incorporate video into their Pinterest marketing strategy.

Best practices and updates for 2019 Pinterest marketing. Learn how to get more traffic from Pinterest and how to create the best images and keyword targeting for your business.

While followers aren’t the most important element on Pinterest, for some of you it is important. In this episode, we will cover 4 tested tips for increasing followers on Pinterest. Plus, I’ll share with you one bonus tip that’s fun to test out.

We’re taking a detour away from Pinterest marketing to talk a little bit about business, specifically core values and how we came up with them here at SPM.

How to best optimize your Square Space site to get more clicks and share on Pinterest.

On today’s podcast we’re talking with Amanda Bond, an amazing Facebook ad strategist. She recently discovered the power of Pinterest and wants to dive deep into how she can make it work for her business.

Personal finance is a big topic on Pinterest, especially after the holidays when people are feeling out of control with their spending. Using Pinterest helps give those tools to the reader but also opens up opportunities to monetize.

Video is key for marketing on today’s social platforms, but Pinterest seems to be a mystery for most content creators. Today we’re tackling how to best market your video on Pinterest, drive traffic to your site and maximize your YouTube views.

Wondering if your physical products will sell on Pinterest. Today we’re interviewing business owner, Kirsten Sharp of Julep Tile. How they got their business started, building the site and then deciding to use Pinterest.