Simple Pin Podcast: Simple ways to boost your business using Pinterest

Black Friday and Cyber Monday are just around the corner. With Pinterest being ahead of the game it can be tough to promote time-sensitive sales. In this episode, we are going to talk about how to promote and when to get the most bang for your buck.

What does it mean to be a creator on Pinterest? It’s a term that Pinterest throws around often but what does it really mean. And is it evolving and changing as Pinterest is changing? We dive in with my social media manager, Tabby, and what she’s learned spending a lot of time managing Pinterest accounts as well the Creators Forum on Pinterest.

With the release of Product tagging within Idea Pins we are exploring the benefits of this new feature and how you could use it in your business.

Not sure if you are advertising too early or too late for your holiday content? Learn how and when to advertise your holiday content on Pinterest from top experts in Promoted Pins.

Idea Pins aren’t simple or quick to create, so are they worth it? In this episode, you will learn how Idea Pins are here to stay and why you need to be making them.

Pinterest wants to not just be a place for ideas but wants to be a place where people take quick action on buying their favorite products or ones they just discovered. Here are 4 quick tips for how you can maximize sales this holiday season and beyond.

How much time should I spend on my Pinterest marketing? In this episode we will talk through the answer to this question and some tools you can use to manage your time well.

The latest Pinterest iOs features were released in February with a new widget and “Interests”! Find out how these new features are being used and how you can take advantage of them as a business!

If you have been in marketing more than a week, you’ve heard how important having new content is for every channel...especially Pinterest. With a business to run and content to create, we all could use some time-saving tips, which is why in this episode we are going to talk all about how to repurpose content you are making for other channels into pins!

The Pinterest stats seem to be in a constant state of flux, making it important for you to stay on top of the latest information on how to use them. In this episode we are unpacking the Pinterest stats and how to use them to inform your strategy.

As Pinterest grows, expands, and changes the need for a variety of tools and options for marketing on the platform needs to grow with it. One of the most valuable tools we have found is the need for a reliable Pinterest-approved scheduler. Just as you can’t have a one-size-fits-all approach to your Pinterest strategy, you can’t have a one-size-fits-all approach to scheduling or the scheduler you u...

It is August and that means that Pinners are ready to start thinking about... Christmas! You may be scrambling around getting kids ready for school but your business needs to be getting ready for the holiday season.

We hear rumours, theories and misinformation about Pinterest all the time. In this episode we are going to debunk some of the false chatter we get asked about all the time!

Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the summer and to make sure they are relevant to your audience based on what they are searching for this year!

Fashion is an always changing, ever-evolving niche that never stays still. With Pinterest being the first place someone comes to discover their new look, having a solid Pinterest marketing strategy is critical to success in the fashion industry. Today we are talking with Sai of Scout the City about how they use Pinterest to reach their audience!

We talk a lot about how to use Pinterest for your business through pinning strategy, best practices and various pin styles, but what about some of the non-traditional uses for Pinterest in your business? Discover new ways to use Pinterest for Interior Design, Photography, Music and a variety of beauty and fashion needs!

When I began Simple Pin Media I felt so clear on who my audience was and what I had to offer them, but have learned over the years that this clarity can only continue as you re-examine who you are serving and what they need. In this episode, we are talking with Lauren of Six Sisters’ Stuff to learn how they have continued to know their people over the past 12 years!

We all know that last year and into this year have been rough for those in education. How do you navigate your entire business changing overnight? Today we are talking with one of our favorite TpT clients, Christina Winter of Mrs. Winter’s Bliss to find out how she adapted her focus and what she learned in the process.

Even before 2020, I’ve regularly been asked about rebranding or how to change when unexpected situations arise that require you to pivot in your business. Then 2020 hit and we saw some really creative ways to adjust to major shifts for your audience. Today’s guest is a long-time client of Simple Pin, who felt the brunt of the pandemic being in the travel industry. Learn how she pivoted to meet her...

For the past couple of years I have had this vision rolling around in my head, but I just couldn’t put it to words...well I found them. Today we are going to talk about the importance of truly knowing where your audience is at now and what their needs are. Then we will talk about how to inspire , inform and help them make a decision !

When we focus on the inner workings of our business 24/7 we can get so caught up in the day to day, data, strategy, and “planning” that we forget to tell our story...or sometimes lose sight of what our story is! Today we want you to get inspired as you hear how one company is going beyond the box to reach out to their customers.

It’s been almost 8 years since the birth of Simple Pin Media and so much has happened in that time. Today we are going to walk down memory lane a bit as we talk through major milestones of the company and growing moments that helped us to fail forward. 

Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the spring and to make sure they are relevant to your audience NOW!

When we are deep into our business and how to market, we can sometimes lose sight of the importance of inspiring our audience through story. Today we are talking about how to tell a story with everything from static pins to video pins and of course...Story Pins! (Hint: Don’t overthink it!)

Pinterest laid out its goals for 2021 in its 2020 Q4 earnings report for investors. Inside the report detailed where they are headed, what investments they will put money behind, and how they look at developing a plan for continued growth. I’ll break down each priority and how you can tailor your marketing to where they are headed.