Signal and Noise

In this episode of Signal & Noise, hosts Brian Lamar and Andrew DeCilles speak with Ben Cortese, Vice President of Decision Sciences and Innovation at KS&R, to explore how custom AI chatbots are reshaping the way research insights are accessed, shared, and expanded beyond traditional deliverables. Ben explains how his team is combining qualitative and quantitative research with secure AI s...

In this episode of Signal & Noise , hosts Brian Lamar and Andrew DeCilles welcome the team from Verisoul , a company redefining fraud detection in market research. The guests include Henry LeGard , Founder and CEO, Joey Maddox , Chief Strategy Officer, and Erinn Taylor , who joins the conversation to explore how Verisoul uses banking-grade technology to detect and eliminate fraud while keeping...

In this no-filter episode of Signal & Noise, hosts Brian and Andrew dive into one of the most pressing issues in market research: the misuse of fraud detection platforms. They unpack how digital fingerprinting tools, while valuable, are often implemented in ways that damage data quality and block legitimate respondents. Brian and Andrew explain how overly-aggressive fraud settings can create n...

In this episode, Brian and Andrew sit down with Isaac Rogers , CEO of Sago Health , for an in-depth conversation about the rapidly changing world of healthcare research. Isaac shares his path from technology entrepreneur to leading one of the most respected names in healthcare insights. Together, they explore how qualitative and quantitative research are merging, how artificial intelligence is sha...

In this episode of Signal & Noise , Brian Lamar sits down with Dan Foreman , one of the most influential voices in market research, to reflect on a 30-year career that has shaped the industry’s evolution from clipboards to AI. From launching global operations at FocusVision to investing in next-gen insight startups like Zappi, Dan has always been on the leading edge of innovation. Dan shares h...

In this episode of Signal & Noise, Andrew and Brian are joined by Alex Millet, CEO of Brandtrust, for a thought-provoking conversation on the intersection of emotion, insight, and innovation. Alex explains how Brandtrust helps companies uncover the deeper psychological and emotional forces that shape consumer behavior, what they call “Human Truth.” The discussion dives into how brands can bala...

In this episode of Signal & Noise , Andrew and Brian are joined by pollster Jeremy Zogby for a deep dive into the state of American politics, the growing power of independents, and what the future might hold for voters caught between two increasingly polarized parties. Jeremy shares his perspective as Managing Partner of John Zogby Strategies, where he has led groundbreaking work on independen...

In this episode of Signal & Noise , Howard Fienberg, Senior VP, Advocacy at Insights Association, returns for a wide-ranging conversation on the policies shaping the insights industry. With over 25 years of government affairs experience, Howard has been named a Top Lobbyist by the National Institute for Lobbying and Ethics and continues to be one of the strongest voices advocating for research...

In this episode of Signal & Noise , Andrew and Brian take you behind the curtain again on one of the most buzzworthy topics in market research: synthetic panels . After meeting with four different providers in a single day, they share candid reactions, surprising truths, and why the future may not be what you think. But first, Brian gives a quick recap of his trip to CrimeCon in Denver, a subc...

In this episode of Signal & Noise, Andrew and Brian sit down with David Butler, President of PureSpectrum, to unpack the company’s newly expanded partnership with Qualtrics and what it means for the future of synthetic data in market research. David shares insights on: His journey at PureSpectrum and transition into the role of President. The collaboration with Qualtrics to enhance synthetic r...

In this fiery episode, hosts Brian and Andrew tackle one of the most pressing and frustrating issues in market research: data quality. After weeks (more like years) of conversations with clients, researchers, and suppliers, the hosts dive deep into why data quality feels like it’s getting worse, why the industry keeps masking the problem, and whether brands should even care. From the massive waste...

In this episode of Signal and Noise, hosts Brian and Andrew are back with a fresh dose of industry insights, hot takes, and personal stories, diving into three major topics shaking up the research world. They kick things off with the Qualtrics and Pure Spectrum partnership, exploring whether this could be the turning point for synthetic data in market research, the strengths and weaknesses of the...

In this episode of Signal and Noise, hosts Brian and Andrew hit the ground running - literally - fresh off a multi-city client tour. They break down the recurring (and alarming) theme they heard at nearly every stop: data quality is in a full-blown crisis . Brian and Andrew unpack why some researchers are tossing out nearly half of their data, how bots and disengaged respondents are wreaking havoc...

Welcome all to the debut episode of Signal and Noise, hosted by marketing research veterans Brian Lamar & Andrew DeCilles. Aiming to bring you honest conversations from industry experts, ranging from trends to breaking news to ugly conversations that others won’t touch; no subject is off limits. In today’s episode we go over where we’ve been and what we’ve been up to since our last podcast for...