with Clara Malley, Eli Williams, and Trey Taylor
Side Projects Podcast
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube . For questions, comments and inquiries: info@side-projects.co Hosted on Acast. S...
Author
with Clara Malley, Eli Williams, and Trey Taylor
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
PR Consultant Gia Kuan on Building Cultural Relevance Outside of the Trend Cycle 26.02.2024 45:09
Gia Kuan is a publicist, cultural consultant, and founder of Gia Kuan Consulting, which boasts an impressive client roster including brands like Telfar and Luar. We discuss the importance of avoiding “cookie cutter culture,” her screen time report, how her and Clara are Libras, ditching a law degree for PR, whether TikTokers belong at fashion week, and why P!nk is huge in Australia. Hosted on Acas...
The 2024 Predictionary: Six Words to Define 2024 07.02.2024 45:43
Hear directly from the brains behind the 2024 Predictionary—Day One’s dictionary for the future. The Predictionary identifies and contextualizes the forces that will shape culture in the years to come. This year we focused on three chapters exploring 2024’s key questions: Why is it so difficult to understand what’s happening and/or popular on the internet (Alternet Reality)? How do we break out of...
Demystifying Male Beauty Marketing With the Dewy Dudes 24.01.2024 47:18
Dewy Dudes is a skin-care focused podcast and meme page founded by Evan Shinn and Emilio Quezada. They join us on the pod to talk who, and what, a "dewy dude" is, why "hey king!" male skincare advertising misses the mark, scientology, A24's new mewing documentary, Sephora tweens, bio-hacking and more. Checkout the Dewy Dudes on IG & Spotify: https://www.instagram.com/de...
Our Stanley Cup Runneth Over 17.01.2024 36:48
Kicking off the year talking about the Stanley Cup Quencher madness, throwing elbows at Target, the weird, problematic fandom around Gypsy Rose Blanchard, and why anthropomorphized Pop Tarts might be the future of College bowl games. Hosted on Acast. See acast.com/privacy for more information.
"We’ve Lost the Plot." Cultural Theorist Matt Klein Has Some Ideas on How to Get Us Back on Track. 11.12.2023 50:19
Matt Klein is a cultural theorist, strategist and author of online publication, ZINE. On a wide-ranging episode, we discuss: navigating mountains of semiotic pollution as we enter the throes of “trend reporting” season, bombing the “Trend Proficiency Assessment,” his latest (physical) zine, “Audience Capture,” starting an online seminar with Marshall McLuhan’s grandson, and the cultural ripple ef...
Spotify Wrapped 2023: Competitive Fandom, “Pre-Algorithm” Artists, and Rebranding Data Capture 05.12.2023 30:14
The crew shares their Spotify Wrapped (and Apple Music Replay), what it means that all of the top artists this year are “pre-algorithm,” competitive fandom, and how the platform has done a phenomenal job of rebranding data capture and digital surveillance as something fun, shareable and something to brag about. Hosted on Acast. See acast.com/privacy for more information.
Unpacking the Ozempic Effect 13.11.2023 30:13
Ozempic, the “miracle” diabetes drug from Novo Nordisk, isn’t just a healthcare gamechanger, it’s also becoming a cultural phenomenon. The crew unpacks the drug’s influence, plus the resurgence of “courtroom culture,” and the rise of “sponconvicts.” Hosted on Acast. See acast.com/privacy for more information.
GASP ZINE's Courtni Poe on Dancing, Directing and David LaChappelle 01.11.2023 50:46
Courtni Poe is a multi-hyphenate creative, with work spanning across photography, editorial, dance, illustration and more. A friend of the agency and go-to collaborator for #client Nike, she joins us on the eve of the opening of her new exhibit and book launch, "WHAT'S SO COOL ABOUT FLYING A KITE?" We discuss starting GASP Zine, breaking down industry buzzwords, trying to unravel 180...
Don't Fear the Sphere 13.10.2023 29:12
The crew discusses the Sphere and loathing in Las Vegas (the Sphere’s grand opening) , plus we give you the breakdown on a relatively blighted reality TV landscape dominated by “The Golden Bachelor” and “Naked Attraction.” Hosted on Acast. See acast.com/privacy for more information.
David Chang’s Guide to Developing Your Taste 02.10.2023 48:37
Today on the pod we’re joined by David Chang. He's a world renowned chef, restaurateur, author, podcaster, and culinary prognosticator. As part of a wider agency deep dive into the future of food, Clara and Eli check in with Dave on where he sees the industry headed. We hear about why food is one the few analog experiences left, get his hot take on frozen food, why you shouldn’t listen to “bes...
Tony Lashley on Music, Taste and Building a Next-Gen Streaming Platform 15.09.2023 41:13
Tony Lashley is the founder of Marine Snow, an invite-only music streaming service. He joins us in the studio to discuss how streaming algorithms have homogenized taste, scratching his dad’s Santana CDs, trading school lunches for the 1st gen iPod, why friction in the music discovery process can be good, gaming the charts, and why we’re seeing a resurgence in physical media. Hosted on Acast. See a...
The Price is too High 06.09.2023 26:15
Summer is coming to a close. On the latest Day One FM, the crew discusses what constitutes “too early” to bring out the cable knit sweater, what we lose when concert/sports ticket prices are astronomically high (besides a bunch of money), hate watching Suits and Bama Rush, “Loyalty Testers,” and more. Hosted on Acast. See acast.com/privacy for more information.
Hollywood’s Retirement Home Era 21.08.2023 40:51
It’s a jam-packed episode of Day One FM to close out August. Before filling out UPS applications, the crew mulls over (read: laments) Hollywood’s determination to “de-age” yesterday’s movie stars and its aversion (or inability) to mint new ones. Plus, we ask why Pop Crave is everywhere, whether or not Fred Again is a nepo baby (and if anyone cares), and did streaming kill the music industry? (yes)...
Pop Up Grocer's Emily Schildt on the Future of Snacks 02.08.2023 49:02
Emily Schildt is the founder and CEO of Pop Up Grocer, a grocery store, coffee shop, bakery and “destination for discovery.” On a hot July afternoon, she joins us in the studio to discuss building the future of grocery shopping, why snacks have become status symbols, if she’s a fan of “girl dinner,” and Cillian Murphy’s one-almond-a-day meal. Hosted on Acast. See acast.com/privacy for more inform...
Barbie Mayhem and Franchise Fatigue 10.07.2023 35:23
On this episode’s bi-coastal pod recording, a freshly sunburnt and geographically confused Eli dials into the studio from the West Coast to chat with Clara and Trey about the upcoming Barbie film, Mattel’s “pre-awareness” strategy, bringing back the Rihanna Battleship movie, why we’re concerned about “the end of endings,”, J.J. Abrams revealing the Hot Wheels film will be “emotional, grounded, and...
Cable News Goes Up in Smoke 26.06.2023 37:00
Recorded live from our brand new podcast studio, the Day One FM crew discusses the fall out from Chris Licht’s tumultuous CNN tenure, what’s problematic about Hannah Gadsby’s recent “It’s Pablomatic” exhibit at the Brooklyn Museum, and what’s behind “the coming pro smoking discourse.” DISCLAIMER: Day One FM in no way, shape, or form endorses or condones nicotine products in any shape or form. Hos...
Breakfast Epiphanies: Cannes't Wait to Get Some Sleep 22.06.2023 18:03
It's the team's final full day in Cannes. Gen Z trend forecaster Casey Lewis drops by to wait out the thunderstorm/share her top takes of the week, and a trump card celeb-sighting. Eli & Clara share the themes they're taking away from this year's programming after a week of panel discussions, manic dashes for sustenance, and holding meetings in direct sunlight. Hosted on Acast...
Breakfast Epiphanies: Cannes You Sponsor Us? 21.06.2023 15:42
Top hits on Day 3 of Cannes: Eli courts an “immersive” hydration partner for the pod, Clara recaps a panel with fan-favorite Survivor season 37 “Brains vs. Brawn” finalist Mike White, both discuss the pleasures and pitfalls of passed hors d’oeuvres. Hosted on Acast. See acast.com/privacy for more information.
Breakfast Epiphanies: Cannes With the Wind 20.06.2023 21:06
It’s a blustery day two at the Cannes Festival of Creativity. Eli discusses what it was like to LARP as an angel investor at an exclusive New York Times dinner, Clara adjusts to life on cam, and uncovers what sports media can learn from OnlyFans. Plus, a discussion on why women’s soccer is “on a rocket ship” ahead of (and following) the 2023 World Cup. Hosted on Acast. See acast.com/privacy for mo...
Breakfast Epiphanies: Day One’s Day One at Cannes 19.06.2023 9:33
It’s the first of four live-ish dispatches from the Cannes Lions Festival of Creativity. The lanyards are on. Some, more inconspicuously placed than others. Clara and Eli, having defeated jet lag—and feeling semi-hydrated—discuss an auspicious mic cut that precluded an audience Q&A with the CMO of Open AI, less yachts, more Orcas? A word from Bud Light, and Clara weighs a permanent life chang...
Getting to Know Gonnie Garko: Toronto’s Most Exciting Gen Z DJ 05.06.2023 43:26
Gonnie Garko is a Toronto-based model and DJ. She gives us the rundown on how she got started mixing, making her Boiler Room debut, female representation in the music industry, and whether or not she takes requests (hint: it depends). Plus, the team gives their take on the WGA strike one month in, whether or not we’ve reached “peak dupe,” and digs into why millionaires are going to extreme lengths...
Was Quibi Ahead of its Time? 24.05.2023 34:18
Vice’s recent bankruptcy filing got the crew thinking about another well-funded, widely lauded media startup called Quibi. Was the short-form media startup, which lasted just six months before flaming out, a solution in search of a problem? (Or was the programming just bad?) Plus, we delve into the eye-popping success of the Super Mario Bros. film, or “if consumer insights made a movie.” Hosted o...
Night Ventures’ Emily Herrera on How Gen Z Is Influencing the Future of Venture Capital 08.05.2023 47:13
Emily Herrera is an investor at Night Ventures , a consumer VC fund with a portfolio of clients including Feastibles, the CPG brand from the Mr. Beast empire, prebiotic soda brand Olipop, and more. We get us a crash course in the world of venture capital, and an inside scoop on the startups she expects to take off soon. Hosted on Acast. See acast.com/privacy for more information.
The Influencer Career Pivot. Plus, Where's the Market for "Unbiased" News? 01.05.2023 30:35
On the latest episode of Day One FM 🎙️🎧 the crew chats about the longevity of influencing, whether parasocial relationships are “inevitable,” and why a pitch for a “centrist news” outlet might be a losing bet. Make sure to tune in and drop a comment ✌️ Hosted on Acast. See acast.com/privacy for more information.
Media vet Brian Morrissey on what the “AI Pope” and Succession tell us about the media landscape 07.04.2023 52:27
The crew chats with Brian Morrissey, author of The Rebooting newsletter and former editor-in-chief of Digiday. He gives us his take on how the “ Drip Pope ”—the AI-generated image of Pope Francis that went viral recently—and “ high-visibility, execution-dependent disruptor news brand ” The Hundred, a media company pitched in HBO’s Succession, offer a frighteningly accurate glimpse into the current...
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