with Clara Malley, Eli Williams, and Trey Taylor

Side Projects Podcast

Business EN ↓ 153 episodes

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube . For questions, comments and inquiries: info@side-projects.co Hosted on Acast. S...

Author

with Clara Malley, Eli Williams, and Trey Taylor

Category

Business

Podcast website

www.side-projects.co

Latest episode

Jul 7, 2026

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Episodes

This Matcha Tastes Like Private Equity 24.06.2025

Today, we’re talking about how Blank Street Coffee built a $500 million dollar empire, “Lower East Side Dimes Boy” matcha personas, fellas…, the founder of an Erewhon-adjacent grocery store in Tribeca is letting his “fans” stock the shelves, and betting markets like Kalshi and Polymarket are letting you bet on the end of the world.  Hosted on Acast. See acast.com/privacy for more information.

Palais Intrigue with Matt Klein 20.06.2025

On a very hot day four, Matt Klein joins us to talk about the work exhibit in the Palais basement (where ad-hoc insights and very creative data points abound), what’s missing from conversation about the creator economy, and giving up personal data for a piece of fruit.   Hosted on Acast. See acast.com/privacy for more information.

Talking Media Business and Getting Sunburnt with Max Tani 18.06.2025

Semafor Media Editor, Max Tani, joins us for day three. We talk about sunburns, the evolving media presence at Cannes, pre-fab buildings, YouTube eating TikTok’s lunch, Chat J'ai Pété, Substack’s will-they-won’t-they dance with advertisers, the changing tide in the culture wars, and where to get the best Thai food in Cannes. Hosted on Acast. See acast.com/privacy for more information.

WWDPP? (What Would Dolly Parton Pitch?) 17.06.2025

Day two of Cannes Lions kicks off with former U.S. Ambassador to the UN, Nikki Haley, advocating a Dolly Parton approach to brand purpose followed by a refreshing marketing talk break from James Blake. In other news, will.i.am says we’re not prepared to be good hosts to aliens, Paris Hilton’s husband talks about AI and VC (two things you really don’t hear about enough), and our AG1 partnership con...

Human Creativitymaxxing 16.06.2025

Clara and Eli are on the ground reporting from day one of the Cannes Lions. Highlights include: Willa Bennett’s plans for rebooting Cosmopolitan ’s IP, Apple’s VP of Marketing saying “human creativity” over 18 times in 20 minutes, a potential new sponsor, Chinese soft power, being in the Nashville of France, and our ideas for a Bravo buildout on the Croisette. Hosted on Acast. See acast.com/privac...

See you in Cannes 13.06.2025

Bonjour. Eli and Clara will be dropping daily episodes of the podcast, recorded live and uncut from the Cannes Lions Festival next week. We’ll break down some of the Croisette’s highs and lows, plus get the rundown of what some former D1FM guests are seeing on their end.  Hosted on Acast. See acast.com/privacy for more information.

Benjamin Edgar on Navigating Cultural Tipping Points 10.06.2025

Benjamin Edgar is a Chicago-based designer who’s been making a lot of very cool things for a very long time. He co-authored the early aughts blog THE BRILLIANCE , founded Boxed Water, and more recently started An Object Company. We talk about the importance of design consistency, how we’re at an inflection point with “phone stuff,” Dieter Rams, bar etiquette, applied design, Adrien Brody’s art, wh...

The “Flyover Finals” and “Establishment Podcasts” 03.06.2025

Today we’re talking about the NBA’s “ crisis of coo l,” and whether that’s also inclusive of Timothée Chalamet’s Chrome Hearts, Adam Friedland’s interview on Mixed Signals , the rise of “establishment podcasts,” cruise ships, space ships, and waiting in line at pop-ups. Hosted on Acast. See acast.com/privacy for more information.

How Recho Omondi’s The Cutting Room Floor Became Fashion’s Most Honest Podcast 27.05.2025

Recho Omondi is the host and creator of The Cutting Room Floor, the popular fashion podcast featuring guests like Cynthia Erivo and Law Roach. In this episode, we explore why blue chip design names like Steve Madden and Brendon Babenzien of Noah open up on her mic, revealing unfiltered takes on the business of fashion. We also dive into Omondi’s “clipping” technique, the politics of taste, and why...

Cinematic Sports and OnlyFans Pickleball 20.05.2025

Forget the score, on this week’s episode we unpack how the real action isn’t happening on the court, but instead on the second screen and…OnlyFans? We’ll unpack SNY’s surprisingly good social content, “Smash City,” Engelbert Humperdinck, pollen, and “water-based cooking.” Hosted on Acast. See acast.com/privacy for more information.

John Paul Brammer: ¡Hola Papi! ¡Adios Twitter! 13.05.2025

John Paul Brammer is an author , artist, and writer of the popular advice column, ¡Hola Papi! . He joins us on the pod to discuss midwest debauchery, advice on giving advice, high-profile penguins, his top 5 birds, why Bluesky is “giving gas leak,” standing behind something you 100% do not believe in, house parties, and much more. Hosted on Acast. See acast.com/privacy for more information.

Bird Flu Bailouts and AI Cheaters 06.05.2025

Today we’re talking about friend supply versus “friend demand,” AI designed specifically for cheating on your Costco job interview, naming a sandwich after a disease epidemic (bad idea), thirst trap strategies, and how the West Village is now filled with identikit personalities wearing scrunch bum leggings. Hosted on Acast. See acast.com/privacy for more information.

We’re Running Out of Ways to Sell Things 29.04.2025

Back with another impromptu in-house episode, this week we take stock of the grocery store shelves which are packed with protein: Khloé Kardashian Khloud popcorn, dry as sawdust Quest bars, and… Hormbles Chormbles. Also, why does every new product sound like it was named by a toddler? And are we experiencing a mass cognitive decline or does every advertisement sound nonsensical? Hosted on Acast. S...

Scam Alert: MrBeast, Fyre Fest and Baby Back Ribs 22.04.2025

We’re being scammed. The latest Mr Beast experience was a flop, Fyre Festival is back, Chinese manufacturers are exposing the luxury goods industry, and everyone is buying now and paying later. Between financing your Coachella tickets and your Chilli’s baby back ribs, this week on the pod we unveil the many ways scams have gone mainstream. Hosted on Acast. See acast.com/privacy for more informatio...

Archiving the Internet with Meme Researcher Aidan Walker 15.04.2025

Aidan Walker is an internet culture and meme researcher and writer, former editor at Know Your Meme , and self proclaimed ‘Slopimist’. He joins us to discuss Skibidi toilet and the surveillance state, the “War and Peace” of our times, John Pork lore, why he’s optimistic about Gen Alpha’s chances, historicizing memes, and how “God didn’t want us to drink slushies, red 40, or vapes that taste like c...

Have We Finally Reached Bot on Bot Warfare? 08.04.2025

Adolescence on Netflix. White Lotus on Max. Bot on… bot? This week on the pod, people are having withdrawal symptoms from overuse of ChatGPT. Tinder is rolling out the opportunity to practice flirting with AI before moving into the real world, and we question whether or not too much conversational practice with a digital entity is turning every man into an incel. The one good use of AI: a new app...

Escaping the Algorithm with Chloé Desaulles 01.04.2025

Chloé Desaulles is a multidisciplinary artist based out of New York. She specializes in using “new tools to tell old stories about people, habits and environments.” She previously held stints at The New York Times R&D with a focus on mixed reality and VR, and has also done work for Megan Thee Stallion, Apple, and Alicia Keys. She joins us to explore the ways AI is shaping the art world, rising...

Everyone is Reinventing the Wheel 25.03.2025

Laundry day but make it ~aesthetic~. Willy Wonka but make it a Netflix competition series. Today on the pod we discuss unoriginal ideas disguised as masquerading as new, trace Mr. Beast’s similarities to Jigsaw in ‘Saw,’ and mourn the loss of six-figure media jobs. We also take a moment for ‘White Lotus’ theories and predictions, like everyone else online.  Hosted on Acast. See acast.com/priv...

MSCHF’s Kevin Wiesner and Lukas Bentel: “Always punch something” 18.03.2025

Kevin Weisner and Lukas Bentel are the Chief Creative Officers of MSCHF, the subversive Brooklyn-based art collective known for “drops” like the Big Red Boots, Key4All, Tax Heaven, Satan Shoes and more. They join us to discuss their new book, " Made By MSCHF", the importance of creative antagonists, defending Rothko, never having KPIs, virality is cheap and hating on golf. Hosted on Acast. See aca...

How Nude Project and Founder-Led Brands Conquered YouTube 11.03.2025

Today on the pod, Eli and Trey explore both ends of the content quality spectrum, between Slopaganda and our feeds being flooded with AI drudge and the founder-led menswear brands (Nude Project, Le Alfre, Elwood Clothing) doing it right on YouTube. We also get into the infinite scroll, the menswear labels that are unfurling their brand story in a way that isn’t possible through short form content,...

Unpacking the Corporate Creative Class with Brian Park 04.03.2025

Brian Park is a comedian, actor, writer and host of the Middlebrow podcast. He joins us to dissect the “corporate creative class,” his fear of being pretentious (Trey thinks it’s OK to be a little pretentious), LinkedIn baiting, why brands need to stop being people, being a Bryan Johnson apologist, knowing too much about Japanese selvedge denim, and much much more.  Hosted on Acast. See acast...

Reality Check with New York Mag’s Rebecca Jennings 26.02.2025

Rebecca Jennings is a features writer at New York Magazine and author of " Be the Bombshell: What Love Island Teaches Us About Dating". She joins the pod to discuss the Protector app, why all the dudes in Summer House are a sorry bunch, being a Ramona Singer apologist, why young “Republicans” are transgressive, Hasan Piker, and the guy on TikTok calling hanging out with friends a “post luxury stat...

Super Bowl Hits, Misses and the Advertising Endgame 11.02.2025

Seal as a seal, Kendrick’s flared jeans, Taylor Swift being booed and the guy with a fleshy cowboy hat for… Tubi? This year’s Super Bowl proved (once again) that the real spectacle is in everything but the game. In this episode, we unpack our biggest takeaways from the big night, where 30 second $8M slots (or social conversation) were more memorable than the final score. Hosted on Acast. See acast...

Kyle Chayka on TikTok Whiplash & Big Tech Conundrums 28.01.2025

Kyle Chayka is a staff writer at The New Yorker covering the internet and technology, and the author of Filterworld , which explores how algorithms shape—and flatten—culture. He joins us to discuss the post-election, post-TikTok ban-unban internet landscape, Japanese sock newsletters, niche episodic TikTok account “Titanium Daydream,” media as a cult, and why delivery food is morally reprehensible...

A Realistic Day in the Life of New York Artist Maya Man 14.01.2025

Maya Man is an artist focused on identity and authenticity on the internet. She joins Day One FM to discuss her browser extension Glance Back , the voyeuristic allure of “A Realistic Day In My Life Living In New York City” (now at The Whitney ), property management at HEART, her distaste for ice water, the pleasant appeal of not having WiFi in her apartment, and more. You can learn more about her...

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