Nicaila Matthews Okome | Side Hustle Pro Media

Side Hustle Pro

Business EN ↓ 528 episodes

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

Author

Nicaila Matthews Okome | Side Hustle Pro Media

Category

Business

Podcast website

sidehustlepro.co

Latest episode

Jul 7, 2026

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Episodes

Ep 28: Instagram 101: How To Grow Your Followers And Find Your True Fans 14.12.2016

I’m checking in with an update on all things social media marketing: Specifically, Instagram. I have heard many of you ask: How can I organically grow my audience on Instagram? I see this question come up in most of the groups I am in and with most entrepreneurs. Now in Episode 7, I broke down How to Grow Explode Your Social Media Audience with Five Steps and Zero Dollars. There, I went step by st...

Ep 27: How One Woman Ditched Her 9-5 To Launch The First Crowdfunded B&B on Kickstarter (Kalisa Martin of The Runaway Experience) 07.12.2016

Today’s guest, is Kalisa Martin, The Co-Founder of The Runaway Experience , a global travel pop-up designed to foster cultural discovery through unforgettable dining experiences, personal connections with local communities and meticulously curated adventures. Kalisa and her better half Jeff, a New York couple of Caribbean heritage, left the 9-5 city grind to pursue their passion for food, culture...

Ep 26: How to Start an eCommerce Empire with less than $100 (Arsha Jones of Tees in the Trap) 30.11.2016

Today’s guest is Arsha Jones, a serial entrepreneur and an emerging leader in the ecommerce industry. She has built multiple, highly profitable brands, with revenues approaching nearly a half million dollars in less than two years .As we speak, she is currently operating and managing Capital City Co, keeping you fly through the Tees in the Trap brand, building iOS apps for Apps By The Pound, all w...

Ep 25: How to Push Past Overwhelm And Actually Get Things Done (My Side Hustle Check-In) 23.11.2016

On this episode, I'm providing another check in and update on how my own side hustle is going. How am I balancing my full-time job with my podcast, Side Hustle Pro brand and business AND wedding planning? On this episode I’m talking about: The feeling of overwhelm, what it stems from and the ways I’m pushing through it. Tune in to hear my latest updates in this Side Hustle Pro journey! Links menti...

Ep 24: From Starting A Business With $500 to Making $2 Million in Sales: The Story of Zuvaa’s Kelechi Anyadiegwu 16.11.2016

Today’s guest, is Kelechi Anyadiegwu. Kelechi is the founder of Zuvaa, an online community and marketplace for African Inspired Fashion. Zuvaa helps emerging African Fashion Brands increase revenue, scale operation and streamline their process with our easy to use online platform for social selling and personal shopping. The mission of Zuvaa is to give African Fashion Labels the tools they need to...

Ep 23: How One Creative Grew An Active Digital Community of over 22K Millennials of Color 09.11.2016

Today in the guest chair we have a woman who is building a community of creatives all over the country. Melissa Kimble is a Chicago based Social Media Strategist and Writer who believes in using social media for good through education and empowerment. She is the Founding Editor of #BlkCreatives, a platform for young professionals of color. She also created and facilitates the #blkcreatives Twitter...

Ep 22: What I Learned At The Signature CEO Conference That Every Entrepreneur Should Know 02.11.2016

A bold decision to pitch myself for an opportunity landed me right next to my business idol. In early 2016, the  Signature CEO conference landed on my radar as it was on the list of appearances CurlBox Founder and CEO Myleik Teele had on her website and it was right in my neck of the woods. Initially, I thought a conference specifically tailored to wedding and event planners would not be relevant...

Ep 21: The Business of Podcasting with Joymarie Parker of Joblogues podcast 26.10.2016

Joymarie had always been a web and design junkie. Since the age of 13 she was building website and blogs. But after flunking out of design school, she went through an eight year journey to finish her undergrad degree and land her dream job. Now Joymarie is determined to help other young professionals navigate their career journey. As the co-host of Joblogues podcast, a weekly podcast that highligh...

Ep 20: From Starting a YouTube in her Bedroom to 1M Views on Facebook: Evelyn from the Internets 19.10.2016

Evelyn Ngugi is a Kenyan-American YouTube sensation literally blowing up the internet right now, and she can even count Beyoncé (yes, Queen Bey) among her fans (but we’ll get into that story on the episode). What’s it like to amass a huge following on YouTube and Facebook organically while you’re still figuring out your long term plan? On today’s episode, Evelyn shares how she balances being a pop...

Ep 19: How Rejection Led Me To Be A Side Hustle Pro 12.10.2016

A rejection from Google was the best thing that ever happened to me. Two years ago I was an MBA intern at Google. I didn’t get the offer. Dejected, I refused to talk about it, unsure of how to unpack the experience. On today’s episode I’m sharing why that experience, along with other “rejections” were really blessings that positively fueled my side hustle mission. Here are just a few nuggets from...

Ep 18: How To Make Yourself Marketable with Emmelie De La Cruz 05.10.2016

Today’s featured guest Emmelie De La Cruz is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you: “Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.” As a personal branding strategist and brand auditor, Emmelie is here to empower us all...

Ep 17: Mastering The Art Of The Cold Email 28.09.2016

On this episode, I'm sharing the art of reaching out to potential collaborators, customers and clients via the cold email. While many of many of my guests are people I know or have met, 50% of the women I interview on my podcast were complete strangers before I reached out to them via email. In this episode I’m sharing the art of writing enticing cold emails that get responses. Here are some of my...

Ep 16: First Year Entrepreneur Denise Sarkor Shares How She’s Building Her Business From Scratch 21.09.2016

At the age of 5, Denise Sarkor escaped the Liberian Civil War with family and lived as a refugee in Ivory Coast. Raised in a rough part of NJ by a determined mother, she would go on to graduate from The Wharton School on a full scholarship and obtain her Masters in International Finance and Economic Policy from Columbia University. Although entrepreneurship tugged at her heart, she took a safer pa...

Ep 15: How Vivian Kaye of KinkyCurlyYaki Turned Her Side Hustle Into a Million Dollar Business 14.09.2016

How did a former wedding planner turn her side hustle into a million dollar business? Today’s guest has the answer. If you’ve ever heard the phrase “bias for action” she is the epitome of that. When she thinks of an idea, she doesn’t just sit on it, she acts on it. She’s founded two successful businesses in her lifetime with no business degree and only education from the school of hard knocks. I’m...

Ep 14: Branding 101 with Luvvie Ajayi, Creator of AwesomelyLuvvie and Author of ‘I’m Judging You’ 07.09.2016

What’s it like to be a 13-year seasoned blogger in the age of Instagram and Snapchat Influencers? On this episode I sit down for a conversation with Luvvie Ajayi to talk Branding 101. Luvvie is is a writer, digital strategist and creator of entertainment and humor blog AwesomelyLuvvie.com . As a fellow writer and avid blogger, I’ve always been inspired by Luvvie’s journey to full-time entrepreneur...

Ep 13: Check-in with Meiko Drew: The Good, Bad and the Ugly of Entrepreneurship 31.08.2016

On this episode, we are welcoming back Meiko Drew, the Side Hustle Pro Entrepreneur-in-Residence. We’re following Meiko for an entire year to chronicle her journey from Corporate America retiree to the Founder of Food and Lifestyle brand MeikoAndTheDish . For those of you who don’t know, Meiko walked away from a six-figure salary at Target to focus on Meiko And The Dish full time. Though it hasn’t...

Ep 12: How I Found My Tribe And Formed A Mastermind Group 24.08.2016

When you’re starting your own business, the company you keep is more important than ever before. On this episode, I'm answering a listener’s question about how to ignore the haters and find a true entrepreneurship support group. I talk about how I found my own tribe and created a mastermind group, and what you can do to find your own entrepreneurship support system. I also get into updates on my o...

Ep 11: From Unemployed to Award-Winning Financial Expert: Tiffany "The Budgetnista" Aliche 17.08.2016

In 2009, Tiffany “The Budgetnista” Aliche lost her job as a preschool teacher. Unable to afford her mortgage, she moved back home with her parents at age 29. At her lowest moment, she was 31 years old, with no job, no money, and no home of her own. After hitting rock bottom, she determined it was time to put the financial wisdom she had learned growing up to good use. In this week’s episode, she s...

Ep 10: From Drowning in Debt to Making 5 Figures A Month: Courtney Sanders of Think and Grow Chick 10.08.2016

In 2009, Courtney Sanders found herself drowning in debt, bad grades, and almost having to leave college. Three years later, she had paid off all her debt, earned a scholarship, started a business and graduated from college magna cum laude. How did she turn her life around? Find out on this week’s episode. Courtney is an entrepreneur, speaker, and goal ­achievement specialist. Through her training...

Ep 9: My Side Hustle Progress 03.08.2016

On this episode, I'm providing an update on how my own side hustle is going. How am I balancing my 9to5 at NPR with my podcast and burgeoning Side Hustle Pro brand and business? I talk about the challenges I’m facing with time management and why I believe time management is a myth. I’m also sharing the best tools I’ve found to help me manage my calendar and organize the Side Hustle Pro process (Sh...

Ep 8: How to Raise Funding For Your Startup with Stephanie Lampkin, Founder and CEO of Blendoor 27.07.2016

How did the product of a once homeless single mother become the Founder and CEO of a rising startup? This week’s guest, Stephanie Lampkin, shares how an influential aunt led her to coding at a young age, setting the stage for her to graduate from Stanford and MIT Sloan. Later, a surprise rejection from Google would lead her to found Blendoor, a mobile job matching app that hides candidate name and...

Ep 7: How to Explode Your Social Media Audience With 5 Steps And Zero Dollars 20.07.2016

The number one question I get asked is how to leverage social media to build a brand. When people ask me this, I know that they're really searching for a quick and dirty shortcut to get thousands of followers without having to put in a lot of work. Well I hate to break it to you, but there's no way to build an engaged social media audience without consistent and authentic effort. With over seven y...

Ep 6: CeeDotCee On Building A YouTube Personality and Brand 13.07.2016

What goes into the making of a YouTube personality? CeeDotCee is this episode’s special guest. Whether it's recapping the latest episode of Love & Hip Hop or reviewing the hottest new music and gossip in pop culture, CeedotCee is an all around entertainer. Trailblazing the internet with her hilarious videos from YouTube to Facebook, she has over four million views combined. Her hilarious videos, l...

Ep 5: How Do I Decide What My Side Hustle Should Be? 06.07.2016

The words "Side Hustle" means different things to everyone. In this episode I’m breaking down: The real definition of a side hustle How to tap into your talents to determine what your side hustle should be 5 steps you can take to get started on your side hustle TODAY Hosted on Acast. See acast.com/privacy for more information.

Ep 4: Get to Know Meiko Drew, Creator of Meiko and The Dish and Side Hustle Pro's Entrepreneur in Residence 29.06.2016

As a Corporate America retiree, Meiko Drew walked away from a 6-figure salary to start a lifestyle and food empire. But it hasn’t all been smooth sailing. As the Side Hustle Pro Entrepreneur-in-Residence, Meiko will share the real picture of entrepreneurship after quitting your job. On this episode we talk about: The steps she took to prepare herself mentally and financially to quit her job Her ea...

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