Joe Troyer
Show Me The Nuggets
Show me The Nuggets is the No. 1 podcast for digital entrepreneurs who want to build and grow a real lifestyle business. The show is hosted by Joe Troyer - a serial entrepreneur who has built and sold three different businesses: a software company, an info-marketing company, and an agency. In this show, Joe runs weekly interviews with the best entrepreneurs and experts to reveal the mindsets, the processes and the technologies that made them world-class in what they do.
Where to listen?
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Episodes
Must-Do Tactics to Improve Your Local Search Rankings Part-1 with Darren Shaw 08.08.2022 27:20
In this interview, Joe is joined by Darren Shaw, the founder of Whitespark, to talk about the most ways to boost your local search rankings. Darren is a recognized authority on local search. His company, Whitespark, offers software and services to help businesses improve their rankings and conversions from Google's local results. He also conducts an acclaimed annual survey with the top SEO experts...
6 Core Things That an Agency Needs Part 6 - The Conversion Mechanism 25.07.2022 10:12
In this episode, Joe will show you how he uses his preferred conversion mechanism to convert at least 50% of leads. At the end of the day, it won't matter if you can increase traffic and get in front of your target audience if you can't convert. Strategy calls or consultations are Joe's preferred conversion mechanism. Joe will walk you through the important points of making this conversion mechani...
6 Core Things That an Agency Needs Part 5 - The Perfect Case Study and Lead Flow and Lead Flow 11.07.2022 13:57
In Part 5 of the 6 Core Things That an Agency Needs, Joe shares a method for creating a case study that showcases a boatload of leads in just seven days. Joe's method for building case studies will help you get your target clients excited and ultimately help you close the deal.
6 Core Things That an Agency Needs Part 4 - The Packaging 27.06.2022 9:45
In part 4 of the 6 Core Things That an Agency Needs, Joe discusses the importance of creating a package that will provide immediate results and the long-term ROI clients seek. Joe will also walk you through how to stage out fulfillment that ensures your margins and avoids the potential points of indifference with your clients.
6 Core Things That an Agency Needs Part 3 - The Filter 20.06.2022 9:49
In Part 3 of the 6 Core Things That an Agency Needs, Joe outlines how to build a filtering mechanism that will allow you to pinpoint exactly who your core customers are. By setting up a filter, you can identify your ideal prospects and maximize your marketing efforts at the right places.
6 Core Things That an Agency Needs Part 2 - The Niche 13.06.2022 6:59
In part 2 of the 6 Core Things That an Agency Needs, Joe breaks down the most important things you need to consider when picking a niche for your agency. Despite the fact that niching down is preached throughout the agency landscape, many people either don't work hard enough on it or completely disregard it. Joe shares the valuable lessons he learned while building and exiting multiple businesses,...
6 Core Things That an Agency Needs Part 1 - Introduction 03.06.2022 9:57
In Part-1 of the 6 Core Things That an Agency Needs, Joe gives a high-level walk-through of this series of episodes that focuses on the most important things that will help you build a successful agency. Having built and exited multiple agencies, Joe shares his unique perspective on how to build an agency in the most efficient and stress free way possible.
How to Intensify the Success of Your Cold Email Outreach Part 2 with Matt McQuinn 30.05.2022 26:29
In this episode, we continue Joe's interview with Matt McQuinn, the founder of Coldlytics. Matt walks us through the 80/20 of cold email success, sharing the top tips and tricks of what's working in today's market. Coldlytics is a B2B data provider for cold email campaigns. The company's core focus is to provide the most reliable data in the world for outbound marketers. Their long-term vision is...
How to Intensify the Success of Your Cold Email Outreach Part 1 with Matt McQuinn 23.05.2022 32:14
In this episode, Matt McQuinn, founder of Coldlytics, reveals how marketing agencies can find the best data available that will exponentially increase their cold outreach success. Coldlytics is a B2B data provider for cold email campaigns. The company's core focus is to provide the most reliable data in the world for outbound marketers. Their long-term vision is to become the one-stop solution for...
The Ultimate Guide to Building an SEO Agency Part 7 - Content Marketing Plan 16.05.2022 14:41
In this final installment of The Ultimate Guide to Building an SEO Agency series, Joe shares a simple but effective content marketing strategy that will help you get more conversions, rankings, and traffic.
How to Look Like A Rockstar in your First 90 Days with Clients and Get at Least 30% More Conversions Every Month 09.05.2022 22:17
In this special episode, Joe unveils a passion project almost two years in the making, a marketing solution that will increase client retention, ease fulfillment, and get the results that clients sorely need. Without a doubt, Joe has built a game changer that is set to dominate the marketplace for years to come. Today's podcast episode was just a snippet of the launch promotion… See the whole webi...
How to Turn Your Reputation Into a Customer Building Asset with Eric Herman 02.05.2022 45:41
In this episode, DoReputation Founder Eric Herman shares a wealth of knowledge in reputation, revealing proven strategies for generating reviews and how businesses can integrate it into their customer engagement systems, creating surefire recipe for growth. Eric Herman is a seasoned entrepreneur with experience in the real estate, finance, banking, and SaaS industries, where he has generated milli...
The Ultimate Guide to Building an SEO Agency Part 6 - Proof 25.04.2022 7:09
In Part 6 of The Ultimate Guide to Building an SEO Agency, Joe gets super clear on the kind of proof that will help you close more customers and shares his playbook on how you can get that proof in just 7-10 days.
The Ultimate Guide to Building an SEO Agency Part 5 - Demo/Offer 18.04.2022 18:11
In part 5 of The Ultimate Guide to Building an SEO Agency, Joe discusses the all-important mechanism that converts prospects into customers, as well as strategies to double your average customer value that will make all the difference for your agency.
How to Use Reputation as a Force Multiplier for Your Marketing with Tim McGarvey 11.04.2022 47:35
In this episode, growth strategist and reputation expert Tim McGarvey explains how Reputation amplifies all other forms of marketing and gets clear on what Reputation Marketing is all about. Tim McGarvey has been an online marketer since 2009. Clinic Marketing Group, his most recent venture, partners with medical professionals looking to improve their online presence and reputation as they launch...
The Ultimate Guide to Building an SEO Agency Part 4 - Targeting 04.04.2022 13:29
In Part 4 of The Ultimate Guide to Building an SEO Agency, Joe walks us through the targeting process, sharing his best practices and thoughts on ideal niches for local SEO.
The Ultimate Guide to Building an SEO Agency Part 3 - FITD Offer 28.03.2022 10:28
In this 3rd installment of The Ultimate Guide to Building an SEO Agency, Joe will share proven criteria for building a FITD offer and provide real-world examples that have been successful in all of the agencies he's worked with and led.
How to Grow Your Agency by Selling Reputation Management with Anthony Devine 21.03.2022 48:59
In this episode, reputation expert Anthony Devine gives a crash course in reputation management and explains why it is an essential service offering and an absolute must for every agency. Anthony Devine has been an online marketer since 1999 and is the owner eDigital Wave and LawFirmRep.com. He helps law firms add 5-100+ new clients each month by generating an ongoing flood of exclusive & qualifie...
The Ultimate Guide to Building an SEO Agency Part 2 - Prospects 14.03.2022 7:10
In Part 2 of The Ultimate Guide to Building an SEO Agency, Joe lays out the criteria for an ideal prospect and walks us through the process of building a prospect pool that will ensure long-term agency success.
How to Fast Track Your Agency's Growth by Hiring Elite Level VAs with Azhar Siddiqui 07.03.2022 52:19
In this episode, Joe interviews Azhar Siddiqui, the CEO of RepStack, a company helping agency owners scale by strategically placing elite-level virtual assistants in key roles inside their agencies. Since its inception, RepStack has worked with over 100 businesses and grown to 200 employees. Azhar explains how they are able to activate massive growth in the agencies they work with, as well as the...
The Ultimate Guide to Building an SEO Agency Part 1 - Core Offer 28.02.2022 11:14
In this episode, Joe kicks off The Ultimate Guide to Building an SEO Agency series with a discussion on the importance of developing a core offer and the components of one that will attract and retain long-term clients.
How to Grow Your Agency Through Relationship Driven Selling with Dan Englander 21.02.2022 43:25
In this episode, lead generation expert Dan Englander gives a crash course on Relationship Sales at Scale, a proprietary method that drives new business through relationship-based prospecting and outreach. Dan Englander is the host of The Digital Agency Growth Podcast and the CEO of Sales Schema, a fractional business team for marketing agencies and B2B companies. Since 2014, Sales Schema has used...
The 10 Step System to Find and Close Ads Clients 14.02.2022 24:54
In this episode, Joe shares a tried-and-true system for acquiring and closing new Google Ads clients. These are significant deals worth tens of thousands or hundreds of thousands of dollars to your bottom line. With this ten-step system, you can acquire new clients in any industry (not just PPC). All you'll have to do is alter some of the steps ever so slightly.
The #1 Reason Why Agencies Flounder vs. Flourish 07.02.2022 7:03
In this episode, Joe discusses the top reasons why so many entrepreneurs flounder and fail to grow their agencies. Having worked with more agencies and marketers than anybody in the space, Joe has a unique perspective on what it takes to succeed in the industry. Listen in and learn how to avoid the pitfalls plaguing the many agencies that have failed to flourish.
How to Build a Business That Grows by 100% Year Over Year with David Wachs 31.01.2022 38:33
In this episode, Joe talks with serial entrepreneur David Wachs, whose latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Handwrytten, which was created as a platform, allows you to send notes from your CRM system, website, apps, or via custom integration. Since its inception, the company has grown at a...
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