Shopify Masters

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework. For more on De Soi and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify’s growth. For more on Bashify and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth. For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. For more on Canyon coffee click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back. For more on Scarlett Chase and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learn...

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. For more on Salt & Stone click here.  You’ll Learn:  Why...

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect...

Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything. For more on Actively Black click...

Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business. For more on Taza Chocolate and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign u...

While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office.  Gloria talks all things customer loyalty, business branding, and...

How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency. For more on Shelter Skin and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google.  In this heartfelt conversation Matthew shares the exact systems that allow him to ne...

MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems. For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has...

Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart. For more on Beekman 1802 and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without venture capital. For more on Peak Design click here...

How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth. For more on Pashion Footwear and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Rachel Hochhauser and Jena Wolfe didn’t quit their jobs to build Piecework Puzzles—and that’s exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing every...

Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025. For more on BFCM and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue. For more on Ridge and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose. For more on Bold Bean Co and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.