Shoot It Straight

Ever wondered what really goes into a full rebrand? In this episode, I’m taking you behind the scenes of my own rebrand with my designer and friend Cassie Pannier from Gatherie Creative. We dive deep into the emotional and strategic layers of brand evolution—from the initial messy consultation call to finding clarity through chaos. Cassie doesn’t just do “pretty.” She leads with identity, messagin...

Ever feel like your brand doesn’t truly reflect who you are anymore? That was me—and this conversation with my friend Breanna Owen is the behind‑the‑scenes look at how human design didn’t just inspire my rebrand, it guided it. We peel back the curtain on where I was energetically before the rebrand, what was misaligned in my messaging, and why tweaking voice, energy, and boldness transformed both...

It’s time for a rebrand. In today’s episode, I’m sharing the backstory behind my new brand which officially launches this week. I’m sharing what prompted the need for a rebrand, the discomfort of growing out of my old brand, plus what it was like to let go of what felt like a part of me.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us e...

How are you beginning the new year? In today’s episode, I’m giving you the permission you may need. To rest, to start slow, and to eventually evolve into the new version of you this year.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entreprene...

Are you wanting to uncover healthy habits and routines for the new year? Today’s episode is a replay of my interview with Jessica Massey of Hustle Sanely. We’re diving into why routines are so necessary for female entrepreneurs and moms, plus how to get your habits to stick this year. This episode originally aired on June 27, 2023. The Shoot It Straight Podcast is brought to you by Sabrina Gebhard...

How is your energy tied up in your business decisions? In today’s episode, I’m replaying my guest episode with Colie James on the Business-First Creatives Podcast. We’re diving into the challenges that Colie faced in her business over the last year, and the advice and insight I gave her that you may need to hear as well.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, ph...

Does marketing feel overwhelming? In today’s episode, I’m replaying my guest episode with Brooke Jefferson on the Book More Photography Clients Podcast. We’re diving into common marketing challenges for photographers and what’s missing in your strategy.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s li...

How am I learning to embrace ease in this season? In today’s episode, I’m replaying my guest episode with Jillian Dolberry on her podcast The Grace Filled CEO. Jillian and I dive into a thoughtful conversation around why I decided to put down a major part of my business (even if only temporarily).  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator....

Have you ever been afraid to put something down in your business? In today’s episode, I’m replaying my guest episode on Annemie Tonken’s podcast, This Can’t Be That Hard. I’m sharing the story of this past year, when I decided to let go of three major components of my business.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week a...

Want your business to feel better than ever in 2026? In today’s episode, I’m sharing the one magic bullet that has made all the difference for me personally: white space. I’m diving into the importance of prioritizing white space in your calendar, and why it is truly the best gift that you can give yourself going into the new year.  The Shoot It Straight Podcast is brought to you by Sabrina G...

When was the last time you stopped to show gratitude for your business? In today’s Thanksgiving week episode, I’m looking back on this year through a lens of gratitude. I’m appreciating the business I’ve built, and giving thanks to the many people who have played a part in making my dreams come true.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educat...

How is your personal style impacting your business? In today’s episode, I’m joined by my very own personal stylist, Betsy Beaman. We’re diving into the most vulnerable parts of my styling journey, plus Betsy shares her tips for building confidence alongside your wardrobe.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we d...

Are you making a big business transition? In today’s episode, I’m joined by photographers Melissa Arlena and Alison Bell, both experts in moving your business and making brand pivots. We’re diving into each of their experiences with starting over in new locations, plus their tips for navigating transitions through preparation and confidence.  The Shoot It Straight Podcast is brought to you by...

Are you looking for the opportunity to turn your biggest dreams into reality? Today’s episode is part of the Real Women, Real Stories series, where I’m talking with women from my Root To Rise mastermind about their transformation through the program. In this episode, my retreat coordinator Cheyenne Morris chats about her own personal business growth through her experiences in each round of the pro...

Are you in a hard season? In today’s episode, I’m sharing a heart to heart conversation about what to do when you find yourself in a challenging season of entrepreneurship. Plus, a look into my personal experience as I navigate major shifts in my business.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s...

What does it mean to build a luxury brand and business? In today’s episode, I’m welcoming Kelly Bullock back to the podcast to chat all about her experience with growing a luxury photography business. Kelly gives her advice for stepping into the luxury space and providing an above-and-beyond client experience.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer...

It’s the quarterly business bestie chat! In this episode, Colie James and I recap quarter three and share how we are refining our offers going into the end of the year. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If...

Does your marketing drop off during busy season? In today’s episode, I’m sharing why it is so important to keep marketing your business even when your calendar is full. Plus, I have a handful of quick tips to make staying consistent simple and easy.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like t...

Ready to design your brand world? In today’s episode, I’m chatting with brand and web designer Cassie Pannier about going above and beyond your typical brand visuals. She shares her tips for uncovering your brand world and why it is so effective in leveling up your marketing.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as...

Can human design impact your approach to marketing? In today’s episode, I’m diving into this question and more with email energetics expert, Breanna Owen. She’s sharing how the study of human design can inform your choices when it comes to marketing your business.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss w...

Want to take a behind the scenes look at our Root To Rise retreats? In today’s episode, I’m chatting with my retreat coordinator Cheyenne Morris, and sharing some of our most significant retreat stories. Take a peek behind the curtain at some of the moments gone wrong that still turned into meaningful memories.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer...

Are you prepared to avoid burnout? In today’s episode, I’m sharing my personal experience with burnout from last year and how to avoid finding yourself in the same situation. Plus, steps to take if you find yourself currently stuck.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female cre...

Are you stuck in burnout, wondering if being an entrepreneur will ever feel easier? Today’s episode is part of the Real Women, Real Stories series, where I’m talking with women from my Root To Rise mastermind about their transformation through the program. In this episode, Kelly Bullock takes us through her incredible journey out of a business hiatus into newfound momentum and success.  This...

How’s your Pinterest strategy? In today’s episode, I’m chatting with Pinterest and blogging expert Kara Duncan. Kara is giving us the breakdown into how exactly to get started, how quickly to expect results, and how to make Pinterest a successful marketing tool for your business.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week...

Let’s be honest - business might be slow for you right now. In today’s episode, bookkeeper Kelly Marshall and I are diving into mindset tips and practical steps to take when business truly sucks. Plus, we’ll share how to look for evidence of growth and possibility, and how to get yourself out of the scarcity spiral.  The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photogr...