Shock Your Potential

How do you make it in media? Preparation is key when it comes to delivering memorable media interviews. However, Laurie Gilbert, notes that the ability to work collaboratively rather than competing, as well as asking for help whenever necessary, can be really helpful in propelling people to succeed. Laurie Gilbertson is a dynamic, passionate and poised communicator, whether in the courtroom, the c...

How do you create an unbeatable connection with your audience? Being in media can be overwhelming, especially when you consider the number of people listening to you. However, Tom Bergeron believes that making great connections with your audience starts with the desire to connect with a single person, which can then be built from there.  Tom Bergeron is an Emmy-award winning television host. You p...

What makes a great media interview? Your message is certainly important. However, when it comes to live TV, there are a lot more factors that play a crucial role to ensuring that your message successfully reaches your audience. These basics, as Tom Wisnosky notes, say a lot about you and the brand that you are representing. As a producer and director, Tom Wisnosky thinks of himself as a storytelle...

Are you looking for tips on how to get your hair camera-ready? Gregg Giannillo is an expert at making his clients look effortlessly polished, both on and off camera.   With almost 20 years of experience in the beauty industry, Gregg Giannillo is undoubtedly one of the most influential magnates in the beauty business today. He has coiffed the manes of countless celebrities – Venessa Williams, Lara...

Who is in your list of contacts? Val Nicholas knows the power and importance of effective networking. According to Val, your connections are a resource that can provide possibilities for advancement and opportunities that increase your chances of personal and professional success. Val spent nearly 25 years with NBC News as well as a short stint with ABC’s Creative Department. A recipient of 24 Emm...

Which is the best color in the world? It is said that the best color is the one that looks good on you, and everyday Andrea Fairweather enjoys the opportunity to play with, and create color combinations that fit each person’s unique tone. Andrea Fairweather is the founder of Fairweather Faces and a pioneer in the mobile beauty business. She has also worked her makeup and beauty magic in multiple e...

What makes a story newsworthy? Our guest today receives thousands of story pitches every week, and today she shares her top tips for making sure your story stands out. Christine Bowley is the Assistant News Director at 6abc Action News in Philadelphia. In her role, she’s helped to recruit and grow talent, as well as shift the news room towards today’s new digital streaming goals and platforms. For...

As with every opportunity, broadcasting comes with its commensurable challenges. However, with the right preparation and approach, anyone can effectively communicate and deliver messages succinctly and clearly. As the longest running female host ever on early morning television, Joan Lunden has always stood out, and she highlights enthusiasm as a key ingredient to becoming the best on air. Joan Lu...

The technical aspects in media production can influence a story as well as the perspective of the audience. While it is important to consider the context when choosing the technical tools to use, Paul Glaser believes that keeping everything simple is the best way to go for individuals who are broadcasting remotely. With 12 Emmy Nominations, 1 Emmy Award, and a DuPont Columbia Award under his belt,...

Preparation is the single most important part of making and having successful media interviews. This is according to Craig Syracusa, who believes that by avoiding short cuts, and dedicating as much time as possible preparing, an interviewer is able to communicate with others and connect with the audience constructively. Craig Syracusa has been in the entertainment business for the last 25 years. H...

Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that have higher chances of being responded to positively. Hope Horwitz knows that a great story is everything, and that the stories she tells help boost o...

Do you ever wonder what it takes to be a good guest on live television? Being on live television as a guest can be nerve wrecking for many people. However, understanding some of the things you can do as you engage with your audience and the media team, will help you make the most out of your time on air. Nydia Han has first hand experience on what it takes to be a guest on life television, and she...

How do you make sure that your media pitch maximizes your chances of getting coverage? Often, people in media are flooded with many issues that need their time and attention. Knowing what to include in your pitch will increase the chances of it getting the attention it deserves, and even getting your story covered by your favorite media outlet.  Having had a long career working in the media, Monik...

Jamie Hess has genuine love for health and wellness. She is a TV personality and co-creator of the popular Instagram account, @NYCfitfam with her husband George. After getting engaged on a treadmill at Barry’s Bootcamp, the duo began documenting their adventures as a fit couple, and now a fit family, on social media. Today, they share tips on fitness, nutrition, mindfulness, and parenting and have...

Publicity is very important especially for people who intend to take their businesses to the next level. By leveraging the power of media, entrepreneurs get to boost their credibility and visibility exponentially. Christina Daves breaks down the elephant that is PR into simple actionable tips to guide business people effectively manage their publicity.   Christina is a PR strategist and the best-s...

Spencer Christian still finds joy in his career fifty years later. He has long been known to be the energetic and ever smiling media personality. Spencer has held many positions in media ranging from news reporting, weather forecasting, sportscaster and talk show hosting among many others. Through all his time in media, Spencer has travelled the world, interviewed six presidents, reported on numer...

What can people who want more time in front of a news camera do in order to become news worthy? Having had significant media experience from a tender age of 11, Pavlina Osta has a ton of insights to share for anyone who wishes to stand out in media. In the course of her life, Pavlina Osta has accomplished the unimaginable. She is an award-winning multimedia personality and she's a best-selling aut...

“Getting your content and your message out there is so powerful, and video is the best way to do it.” Howard Zales As times change, we experience new ways that we can use to reach out to the world and tell our stories. With the development of technology, more and more possibilities continue to be unveiled and with them, come both positives and challenges. Our guest today Howard Zales, has experien...

“You have to think of ways that are creative and outside the box in order to grab people’s attention.” Andrea Nicholson Growing a successful career takes hard work. This is true even when granted with opportunities that have potential to propel us to greater heights, such as media exposure. Our guest today Andrea Nicholson, was thrust into the limelight early on in her career, and says that it tak...

Looking back on some of our top favorite guests of all time has been a great exercise, and one filled with gratitude. Not only because guests like Margy Feldhuhn inspire us, but also because they have had an impact on our company. We have been honored to receive numerous excellent guests from the company she operates alongside the founder Jessica Rhodes , Interview Connections. We also want to tha...

What a great time to flash-back and reflect on how this guest was such an inspiration to the founding of  KukuaBiz , as it's very first client. And besides that, he is simply an all-around great person! Eric M. Twiggs is a founding partner and president of The What Now Movement . His mission is to build high performing entrepreneurs, authors, and career professionals, who are prepared for life’s u...

Today's episode is about flashing back to one of our most thought-provoking guests who will prompt you to think about the ways you can fast-forward your life towards more enjoyment. Matt Javit truly knows how to Shock His Potential! A trip of a lifetime...and More! That is how you can describe the 800-day journey Matt Javit and his wife took, that saw them visit 35 countries in five different cont...

Welcome to a special month-long series called Flash-Back and Fast-Forward! Our host Michael Sherlock reaches back into the vault of our nearly 450 episodes to reflect on the guests who have had the most impact on her personally, and for her companies. We kick off with Eddie Luisi, fondly referred to as the Stage Manager to the Stars! Not only does Eddie bring his own story and mission to life in t...

“Always follow your passion because it will never lead you to anywhere except the road for success.” LeTonya Moore Many entrepreneurs struggle to actualize their dreams of seeing their products hit the shelves of big retail chain stores. There are legal challenges and risks that come with putting out a product, which if not addressed, can prove to be a pit hole for the business. Our guest today Le...

“Know your worth and start demanding people treat you the way that you believe you're worthy.” Lauren Kennedy Automation of functions can be a game changer not only for the businesses, but for clients as well. Understanding how those systems can work optimally for your business is key to the growth of the business. Even more important is taking into consideration the people aspect while automating...