Shiny New Object - a Marketing Podcast

A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product launches convinced him to start Attest - a consumer research platform dedicated to provided continuous insights to help brands have great marketing. Jeremy's Shiny New Object is his passion - education, as...

Marisol Saona is the Senior Brand Manager for Finish in Spain, where she brings a wealth of experience that began on the graduate scheme at Tesco and spans multiple brands and industries. This experience has taught Marisol about the importance of balancing performance, image and exposure (the PIE model), as well as the importance of continually studying and developing in the world of marketing. Th...

Pranay has 15+ years of experience in marketing across the world in companies like UL, Kraft Heinz, GSK consumer, Kimberly Clark consumer and ITC, India's largest FMCG company. His philosophy has been about using fit to purpose technology as an enabler to provide marketing systems that deliver on ROI. This has helped me ramp up marketing capability efficiently.

Charles Steinmyller is the Senior Brand Manager for Tampax in Europe, working to reconcile consumer interests and expectations in a diverse market with many different cultural influences. This is why he strongly believes in a consumer centric approach to marketing, which starts with "being the comsumer."  His Shiny New Object is the circular economy and how it can be used in marketing to set an ex...

Digital marketing has a bad reputation because ads are seen as an interruption, a incessant disruption in consumers' lives. What can brands do to change this? This is the question asked by our latest guest, Nathalie Bojkow, Senior Team Head Global E-commerce | Digital Marketing & Business Development, Growth Markets, at the PUMA Group. Find out how Nathalie proposes that brands refocus on people t...

Sara Master looks after all things e-commerce for Constellation Brands, ensuring that consumers find their products online. However, she's not always set out to do this - her initial studies were in teaching! As Sara puts it, she realised that if she can persuade students to read Hamlet, surely she can persuade people looking for alcohol to buy a specific brand. But that's not all: Sara's approach...

In her role at Bravissimo, Julie Austin looks after the e-commerce and marketing for the brand in the UK and the US. Her approach to marketing is all about creating positive friction, i.e. an affinity with the brand that increases customer stickiness, lifts the retention and makes them come back as they are reassured about the brand's bespoke treatment of their needs. Listen to why Julie thinks fr...

As Marketing & Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability. This is the next big challenge for all brands according to him. Environmental, social and governance (ESG) has become a must-have element on brands' radars, but how can they make these concepts into products consumers can relate...

Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and JetBlue Airways. Elizabeth loves marketing books, so tune in to listen to some great recommendations from her. She also doesn't believe in Shiny New Objects! So, this episode is about being wary of ne...

A computer engineering graduate with a passion for digital transformation and innovation, Fatima Baz is currently the Digital Innovation Manager in North Africa, Gulf and the Middle East for Unilever. She believes in the crucial power of innovation and AI in business and marketing, her Shiny New Object.  Listen to Fatima talk about how to harness the power of AI and what brands can do to make sure...

Sarah DaVanzo's title as VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence), at L'Oréal Groupe USA, sounds impressive, but doesn't even begin to express the complexity and diversity of her activities. A "superforecaster" well versed in gathering insights and conveying data visually to then determine the future, Sarah talked to us about her exciting projects including Insi...

As Head of Pulse at draftLine Europe, Anheuser-Busch InBev's in-house creative agency, Jack Calderwood focuses on social and digital, spotting unplanned opportunities for their brands in Europe. These include exciting beers such as Corona, Budweiser and Stella Artois, and extend to new marketing experiments such as including digital assets in the metaverse and allowing consumers to interact with t...

In her role as Global Digital Transformation Manager at Unilever, Myriam Estanboulie creates links between the technical team and the rest of the business. She strives to simplify how technical processes work and relate them within the broader business picture. Ultimately, this lines up perfectly with her Shiny New Objecti, which is simplifying things. Inspired by Richard Branson's saying that "si...

As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly. Her Shiny New Object is how TikTok saved brand voice thanks to giving the internet a much needed return to levity and shedding light on what everyday people find interesting as opposed to curated, hyper-aesthetic content from other platforms. List...

Rustom Dastoor enjoys living between cultures and countries. This has led him to travel the world and experience exciting new opportunities, as he new heads into a new role as Executive Vice President, Integrated Marketing and Communications North America at Mastercard. Through being open to new opportunities and always looking for new challenges, Rustom has discovered that marketing is about conn...

Miguel Magalhães is the Brand Manager for Tampax UK & Ireland at Procter & Gamble, as well as a marketing lecturer passionate about sharing his research and insights with students. Thanks to Miguel's interest in academia, we have a new and interesting Shiny New Object in this episode, in the guise of "market orientation." While not an entirely new concept, Miguel explains why most brands and organ...

Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers. As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New Object, enabling him to understand what strategies are performing well and learn fr...

Rebecca Dibb-Simkin is the Global Director of Product & Marketing at the Octopus Energy Group, combining the origination of products with the marketing and having an end-to-end experience of the energy contracts the brand offers consumers. Without having planned a marketing career from the very beginning, Rebecca moved into the industry after having been seduced by an Ogilvy graduate scheme ad. Sh...

The Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Guess, the Arcadia Group and The North Face. Her Shiny New Object is remote working, as a massive benefit to organisations as well as employees. Jen believes that remote working has enabled brands to acc...

For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account. This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundraising in equal measure. Find out how Freetrade use...

As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia. Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for brands' shops and consumer experience. His Shiny...

Currently the Head of Marketing for Weetabix, Gareth Turner has a long and varied experience leading marketing teams for brands such as Arla Foods' butter products and Heineken. He is a firm believer in the importance of client-agency relationships and mutual respect to produce better briefs and, ultimately, better work. This is why his Shiny New Object is honesty in client-agency relationships. L...

Having started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment marketing and events management offered her a valuable base in learning and building onto an entrepreneurial mindset, however, which she sees the benefits of in her work today. Her current role as Head of...

As Head of New Business Development at DraftLine South Africa, Amy is proud to be part of a data led organisation that blends creative energy with hard information. Her Shiny New Object is data led creativity, i.e. using the right data that ensures that creative marketing will also deliver on ROI. Listen to Amy describe how DraftLine use social listening, how she's made use of meditation to ground...

Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all. Rob's current role as Director of Global Brand Marketing covers upstream and downst...