Adam Steinberg

Shelf Help: The Tactical CPG Podcast

Business EN ↓ 104 episodes

If you’ve ever thought, " Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.

Author

Adam Steinberg

Episodes

Ryan Provost - Reinventing Ready-to-Drink with Booz Box Cocktails 02.05.2025 32:19

On this episode, we’re joined by Ryan Provost , the Co-Founder and CEO of Booz Box Cocktails , a boxed RTD cocktail brand disrupting the spirits industry with bold packaging, craft mixology, and a form factor nobody saw coming. What started as a pandemic dinner-table idea between roommates in Jersey City has grown into a multi-market brand now sold in six states including New Jersey, Florida, Cali...

Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market 11.04.2025 42:31

On this episode, we’re joined by Jennifer Barney, the founder of Barney Butter and one of the sharpest minds in CPG today. Jennifer launched Barney Butter back in 2006—well before almond butter went mainstream—and scaled it into a household name before exiting the business in 2011. Since then, she’s become a go-to advisor to emerging food brands like Hero Bread and Oat Haus, an Entrepreneur-in-Res...

Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder 11.04.2025 43:39

On this episode, we’re joined by Lex Evan , the Founder and CEO of Lexington Bakes . My audio isn't great so apologies in advance.... Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic and fair-trade ingredients. What started as a pandemic side hustle quickly grew into a national CPG brand known for its bold design, clean labels, and radic...

Tiffany Chin – Building Snoop Dogg's Cannabis Empire 11.04.2025 43:25

On this episode, we’re joined by Tiffany Chin, the CEO of Snoop Dogg's cannabs empire. Tiffany started her career in corporate retail and tech, but over the past decade she’s helped launch and scale some of the most iconic brands in the space — from Leafs by Snoop to Death Row Cannabis and S.W.E.D., with products and retail locations spanning all across the U.S., Amsterdam, and beyond. She’s...