Shelby Clement

Ever wonder what it really takes to build a business that lasts—one rooted in family, community, and a whole lot of grit? In this episode, host Shelby Clement sits down with Russell Ribando, part of the family behind Ribando’s Electric Supply, a Louisiana business that’s been keeping the lights on literally since 1978. What started as a small warehouse on the West Bank has grown into a trusted, mu...

What if the setbacks you’re facing right now are actually setting the stage for your biggest breakthrough? In this episode, Shelby sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to pull back the curtain on what looks like an overnight success but was actually a decade of grit, growth, and relentless belief. From losing it all and starting over to pre-selling $1 million in reservation...

Do you feel like you are posting on social media with no real results? Or maybe you have convinced yourself that unless you have 10K+ followers, you’re not “credible” enough to land clients. If that sounds familiar, this episode is going to shift the way you see your business, your brand, and your audience. I am breaking down why the slow game is actually the winning game, why chasing vanity metri...

  What happens when you grow up surrounded by the restaurant hustle, promise yourself you will never join the family business, and then find yourself running it anyway? That’s the story of Joe Wong, second-generation restaurateur and co-owner of The Boston and Cate Street Seafood Station in Louisiana. Joe’s journey is one of unexpected turns from earning a degree in sports management to stepp...

Life and business have a way of testing us, and sometimes those tests reveal what we have been avoiding all along the inner work. In this heartfelt episode of the Damn Good Marketing Podcast , Shelby opens up about her journey of navigating fear, faith, and purpose while building a brand that goes beyond marketing and truly matters. She shares vulnerable reflections from the Good People Gathering,...

In this special bathtub edition episode, Vice President of Marketing at Fussell Group Insurance Advisors (FGIA), shares how she transformed the marketing strategy for one of the largest health and life insurance agencies in Louisiana. What started as answering phones at 19 has grown into leading a multi-million dollar marketing budget, expanding into new states, and recruiting agents through innov...

What does it really take to turn a scrappy college side hustle into a nationally recognized outdoor destination? In this episode of Damn Good Marketing, I sit down on-site at Covey Rise in Husser, Louisiana with founder Jimbo: the man behind a 26-year journey of grit, vision, and stubborn consistency. What started with a single bird dog, a borrowed piece of land, and a loan turned into a 700-acre...

You can be showing up every day, posting consistently, keeping your feed on-brand, and still not seeing the sales you want. And if that’s been your reality, here’s the uncomfortable truth: it’s not because your captions aren’t clever enough, or because you don’t have enough followers. It’s because your audience doesn’t fully understand what you’re offering—or why it matters. This is the final epis...

You’re not lazy, you’re just stuck in one of these four mindsets. In this episode, I break down the real reasons entrepreneurs feel stuck (spoiler: it’s not your strategy, it’s your mindset). Whether you’re a perfectionist, an over-thinker, or part of the “I’ll do it tomorrow” crowd, this episode will call you out and call you up. What you’ll hear in this episode: The hidden fears behind perfectio...

If you’ve been posting nonstop, showing up on every platform, and STILL wondering why your business isn’t growing… this episode is the wake-up call you didn’t know you needed. In the first part of my brand-new “What the Heck?” solo series, I’m breaking down exactly what’s changed in the marketing world, why some old “tried and true” methods don’t work anymore, and what you should be focusing on in...

Playing it safe might feel comfortable, but it’s keeping your marketing stuck. In this episode of the Damn Good Marketing Podcast, I’m getting real about what it takes to break through the noise, take bigger risks, and market your business with confidence, clarity, and consistency. Fresh off a content shoot that pushed me far outside my comfort zone, I’m sharing why I’m leaning into bold, scroll-s...

You are not annoying, you’re just scared. And in this fire solo episode of the Damn Good Marketing Podcast , I am here to prove it. Wrapped in her cozy PJs (yes, the Nudes I am obsessed with), I keep it raw and real while breaking down one of the biggest fears holding entrepreneurs back: showing up online and actually selling. Whether you're a seasoned business owner or just trying to figure out W...

Let’s be honest: running a business while raising a family and trying to have a life? HARD. Social media makes it look easy, but the truth is, behind the curated posts, it’s messy, exhausting, and sometimes you just want to burn it all down. In this episode, I’m sharing what I’ve NEVER shared before about: ✔ Why I went MIA and how I found my confidence again ✔ The boundaries that keep my business...

In this episode of Damn Good Marketing , host Shelby Clement talks with AI educator and content strategist Lexi Hartmann , founder of iHartContent, about the real way to use tools like ChatGPT without sounding like a copy-paste cliché. Together, they unpack: Why most AI-generated content sounds robotic (and how to fix it). How to use ChatGPT to find your brand voice, not replace it. The exact pre-...

In this episode of the Damn Good Marketing Podcast, host Shelby Clement gets real with business attorney and Arena Collective co-founder, Becky , about the legal essentials that most entrepreneurs completely skip until it’s too late. From forming your LLC to writing legit contracts (not the ones you Googled), to hiring employees and handling client disputes, this episode is packed with honest advi...

Are you building a real business, or just working yourself into burnout? In this episode of the Damn Good Marketing Podcast, Shelby Clement gets real with Lauren, attorney, business strategist, and co-founder of Arena Collective. They dig into what it actually means to step into the role of a CEO , from building out your team and systems to learning when to step IN your business and when to step O...

If you're sleeping on Instagram Stories… you're literally sleeping on money. In this episode of the Damn Good Marketing Podcast, Shelby Clement breaks down the realest, most straight-up guide on how to convert followers into paying clients through your IG Stories. If you’ve been posting randomly, hoping something sticks it’s time to flip the script. We’re ditching the fluff and getting into: 1. Th...

If you’re posting consistently but still hearing crickets—this episode is for you. In this raw, no-fluff episode, marketing expert and agency owner Shelby Clement breaks down the REAL reason your content isn’t converting and it’s not because you’re not trying hard enough. 💥 Spoiler alert: Your strategy is outdated, and it's costing you sales. Shelby shares the exact social media framework she’s u...

What if you could sell with confidence, make $1M in the DMs, and never get on a sales call again? In this episode of the Damn Good Marketing Podcast , Shelby Clement is with sales queen turned sales savage Jillian Murphy to talk about what it really takes to sell without sounding desperate, discounting your worth, or losing sleep. From getting fired during the pandemic to building a 7-figure sales...

Join host Shelby Clement as she sits down with Nurse Carly , founder of Holra Wellness & Aesthetics in Madisonville, LA. In this raw and inspiring episode, Carly shares her journey from trauma ICU nurse to successful business owner — opening up about the emotional and professional challenges of launching a wellness clinic rooted in connection, honesty, and real results . What you’ll learn: ✔️...

In this episode, I, Shelby Clement , take you behind the scenes of my journey from a side hustle to running a successful marketing agency. I dive into the fear, growth, and key moments that led to my company’s evolution. You’ll learn how I’ve helped over 300 businesses go from invisible to fully booked using organic social media strategies (no paid ads required!). Tune in for inspiring and practic...

In this unfiltered solo episode, I’m opening up about the part of business no one posts about. The part where you’re booked and busy, the clients are happy, your team is solid but deep down, there’s still this hum of anxiety. You’re questioning everything, even while living the dream you prayed for. And the highlight reel? It looks perfect. But the behind-the-scenes? It’s heavier than anyone knows...

In this raw episode, we’re diving deep into authentic marketing and why showing up online as yourself isn’t optional, it’s essential. Whether you’re a boutique founder, or service provider, one truth applies across the board: if you're not talking about your business, how can you expect anyone to support it? I’m sharing a story from a recent crawfish boil that perfectly sums up what’s holding so m...

In this deeply relatable and inspiring episode, Shelby Clement is joined by nutrition coach and mom of triplets, Nicole Lee. They dive into Nicole’s unique journey from struggling with infertility to running a thriving business—all while raising three toddlers under two. Nicole shares how her health journey turned into a business, what it’s really like to build a brand as a mom, and how she helps...

Shelby Clement is bringing fire and truth in this episode of Damn Good Marketing. If you want to grow personally, financially, and professionally it’s time to stop playing small and start making real investments in your future. Shelby shares what changed in her business after a $25K leap, how Damn Good Marketing LIVE was born from her biggest business pain points, and what happens when entrepreneu...