Gino Wickman and Rob Dube

Shed and Shine

Business EN ↓ 123 episodes

We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.

Author

Gino Wickman and Rob Dube

Category

Business

Podcast website

shine.the10disciplines.com

Latest episode

Jul 8, 2026

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Episodes

Episode 97: Shed Your Shit: How to Release Suppressed Emotions and Find Peace 14.01.2026

In this episode of Shed and Shine, Gino and Rob unpack a powerful new definition of “SHIT” shared by healer Gabe Roberts: Suppressed, Hidden, Influential Traumas. Together, they explore how buried emotions manifest in our bodies, relationships, and leadership, often showing up as fear, tension, and disconnection from peace. They break down each part of the acronym, revealing how unprocessed pain b...

Episode 96: Gino's Riff - Advice: Choosing the Right Voice at the Right Time 07.01.2026

In this episode, Gino reflects on the role advice plays in growth and why discernment matters as much as openness. He explores three types of advice: Too Much Outside Advice, Too Little Outside Advice, and the often overlooked Voice of Inner Wisdom. While growth requires learning from others, Gino shares how over-seeking can create overwhelm, erode confidence, and pull us away from our True Self....

Episode 95: Finding Your People: How to Build a Community That Reflects Your True Self 31.12.2025

In this episode of Shed and Shine, Rob and Gino explore what it means to truly find your community. Rob opens the conversation by reflecting on how driven people often go it alone, yet many crave a space where they can be vulnerable, grow, and shed what no longer serves them. Gino shares his decades-long experience with peer groups, from early mentor circles to YEO, Strategic Coach, and the EOS Im...

Episode 94: Gino's Riff - Open and Honest: The Truth That Frees Your True Self 24.12.2025

In this episode, Gino explores a truth that sits at the root of Shedding and Shining: honesty. He shares why being open and honest with yourself and with others is not just a value, but the foundation for freeing your True Self. Drawing from his sabbatical and the book Radical Honesty, Gino introduces three levels of telling the truth: revealing the facts from the past, being honest about current...

Episode 93: Laugh, Learn, and Let Go: The True Practice of Humility 17.12.2025

In this episode, Rob and Gino explore Discipline #10: Be Humble. The conversation begins with a simple question: what does true humility really look like? Gino shares that humility often shows up through laughter, especially the ability to laugh at yourself, to laugh in disagreement, and even to laugh when you realize you’re wrong. Together, they unpack how humility and ego can coexist within driv...

Episode 92: Gino's Riff - You Coming to Meet You: Know Thyself 10.12.2025

In this quiet and intimate Riff, Gino invites you into a deeper encounter with your True Self. He begins with a guided exercise from Shine, asking you to strip away every role and achievement until only you remain. In that stillness, you notice where you sit on the spectrum between peace and pain. That awareness becomes a doorway into knowing yourself more honestly. Gino then shares the story of h...

Episode 91: Coffee Shop Conversation: Deep Work for True Clarity 03.12.2025

This week on Shed and Shine, it's time for another Coffee Shop Conversation! Both topics in this episode reflect on recent transformative experiences. Rob shares insights from his annual Do Nothing retreat, where five days of stillness stripped away the noise and brought everyday moments into vivid presence. He reminds us that we rarely sit with our own thoughts, and when we do, it can unlock a qu...

Episode 90: Gino's Riff - Back to the Basics: Reset Your Energy, Impact, and Inner Peace 26.11.2025

In this week’s Riff, Gino goes back to the basics. After three packed weeks on the road, he uses the exhaustion as a checkup and returns to the foundation of Shine. He revisits the Three Discoveries that free your True Self and moves through the 10 Disciplines in a real, practical way. You will hear simple prompts that land with clarity. Ten Year Thinking. Take Time Off. Know Thyself. Be Still. Kn...

Episode 89: The Practice of Presence: A Strategic Path to Awareness 19.11.2025

This week on Shed and Shine, Rob and Gino explore the quiet power of presence, not as a goal to chase but as the natural state that remains when effort ceases. Inspired by Leonard Jacobson’s Journey into Now, they reflect on simple ways to access presence in everyday life. Gino shares how presence deepens his work with clients and brings peace to family gatherings, while Rob recalls the stillness...

Episode 88: Gino's Riff - 5 Things to Make You Go "Huh?": Simple Shifts That Change Everything 12.11.2025

In this week’s Riff, Gino shares five simple ideas that have been nudging at him lately, small “ahas” that open big awareness. Each one invites you to pause, look inward, and notice what is really going on beneath the surface. He begins with a physical reminder to drop your shoulders and breathe. From there, he explores a five-stage journey of waking up to your True Self, the realization that ever...

Episode 87: Caught in Thought: Shifting From Mind to Body 05.11.2025

In this reflective episode, Rob and Gino explore the double-edged nature of a driven mind. Gino opens up about his lifelong love of thinking, how it helped him build, solve, and create, and also how it kept him disconnected from his body, heart, and peace. Together, Rob and Gino unpack how awareness of the mind is the first step toward freeing your True Self. They talk about what it feels like to...

Episode 86: Gino's Riff - Are We All Meant to Serve? 29.10.2025

In this week’s Riff, Gino asks a question that has been stirring in him lately: are we all meant to serve? What began as a simple conversation opened into a deeper look at purpose, ego, and what truly fulfills us. He shares how the word “serve” has taken on new meaning in his life and challenges listeners to consider what service means to them. Gino explores how service connects to the 10 Discipli...

Episode 85: Start Where You Are: The Journey to Know Thyself 22.10.2025

On this episode of Shed and Shine , Rob and Gino revisit Discipline #3: Know Thyself . From ancient wisdom carved at the Temple of Apollo to modern-day profiling tools, they explore how the journey inward begins with honest self-recognition. Gino walks through his decades-long path of uncovering skills, strengths, and eventually, the deeper layers of energetic blocks and emotional patterns. Rob op...

Episode 84: Gino's Riff - Sabbatical 2025: Slowing Down to Remember Who You Are 15.10.2025

In this week's Riff, Gino shares what came out of his 2025 sabbatical and why taking a full month away from work can unlock clarity, peace, and healing. He entered the month with three clear intentions: to remember who he is, to see life as it is, and to release what no longer serves him. What followed was a quiet (but powerful) transformation. What began with impatience and spiritual restlessness...

Episode 83: One Step Closer to Freedom: Using the True Self Assessment with Intention 08.10.2025

In this episode, Rob and Gino walk us through the True Self Assessment, a tool that helps you Shine by revealing where you're still stuck. With just 20 questions every 90 days, it gives high performers a clear picture of where they're growing and where they need to shed. Gino shares his latest assessment and how it helped him reconnect with the “Prepare Every Night” Discipline. Rob reflects on how...

Episode 82: Gino's Riff - What Is Your Lesson? 01.10.2025

In this introspective Riff, Gino opens up about how writing Shine has invited deep, often painful conversations about trauma, and why he welcomes them. As he sits with stories of suffering, he notices how differently his nervous system responds today compared to five years ago. That shift, he believes, is the result of years spent shedding old layers and facing his own pain. This episode explores...

Episode 81: Coffee Shop Conversation: The Mind, the Body, and the True Self 24.09.2025

In this episode, Rob and Gino sit down for a spontaneous and unscripted dive into recent shifts, personal healing, and the balance between drive and peace. Gino reflects on his sabbatical, a pause that revealed a deeper truth: while the outer search can feel heroic, the answers often lie within. He describes how his foundation has quietly shifted from fear and anxiety to love and light, allowing h...

Episode 80: Gino's Riff - What Is Your Gift? 17.09.2025

In this week’s Riff, Gino invites you to pause and ask one of life’s most powerful questions: What is your gift? Sparked by a coffee shop conversation with a fellow driven soul, Gino reflects on the intersection of talent, purpose, and service. He walks you through how to identify your gift, who it can help, and how to describe it clearly. Then, he guides you through a five-part visualization exer...

Episode 79: How to Grow Without Losing Yourself 10.09.2025

As driven individuals, many of us end up saying “yes” to everything: talks, podcasts, meetings, projects, etc. We chase impact while losing sight of what really matters. In this episode, Gino and Rob unpack the cost of overcommitment and explore how to reclaim clarity, boundaries, and presence. Gino reflects on his own journey toward finding a “happy medium,” while Rob highlights the power of paus...

Episode 78: Gino's Riff - Are You Expanding or Contracting? 03.09.2025

In this Riff, Gino explores a truth we all face: we are either expanding or contracting. Expansion brings learning, progress, and momentum. Contraction, on the other hand, brings discomfort, doubt, and resistance. Each phase plays a role in our growth. Progress rarely moves in a straight line; it comes in cycles. Gino shares his own cycles of Shedding and Shining, reminding us that contraction doe...

Episode 77: Every Hour with Intention: Protect the Time That Lets You Shine 27.08.2025

On this episode of Shed and Shine, Rob and Gino explore how time blocking helps us stay aligned with what matters most in both work and life. Driven people often blur the lines between effort and rest. That’s why it’s essential to schedule both with care. Whether it’s taking days off, protecting creative energy, or building buffer time between meetings and vacations, each calendar block becomes a...

Episode 76: Gino's Riff - Know Your 150%: The Hidden Cost of Pushing Too Hard 20.08.2025

What happens when you’re running at 150 percent capacity? In this episode, Gino invites you into his current reality: an intense stretch filled with book rewrites, big decisions, and a to-do list that just won’t quit. Instead of powering through blindly, he turns to the 10 Disciplines to stay conscious, clear, and connected. He shares how he's managing the strain by saying no more often, delegatin...

Episode 75: Live Your Values: Attracting the Right People 13.08.2025

Rob and Gino explore how the people we attract, in both life and business, reflect the clarity (or confusion) within ourselves. When your values are vague, you draw in the wrong energy; but when you get clear on your True Self and core values, you become a magnet for those who truly align, and a filter for those who don’t. This clarity helps build relationships that nourish your vision rather than...

Episode 74: Gino's Riff - Love as a Business Strategy 06.08.2025

What happens when we choose to lead with love… and only love? In this heartfelt Riff, Gino explores the full power of love in both business and life. He shares how “putting the love in it” transformed his companies, his relationships, and his own leadership. Tough love counts too: honesty, boundaries, even firing someone can be loving when done from the heart. And the ultimate love? Loving yoursel...

Episode 73: From Entrepreneur to Every Driven Soul: A Shift in Focus 30.07.2025

On this episode of Shed and Shine, Rob and Gino share a powerful shift in direction: the podcast is no longer just for driven entrepreneurs; it's for all driven people. That includes high performers, overachievers, and anyone striving for meaning, peace, and control in a fast-paced life. They realized that the struggles they’ve spoken about—identity, energy, the need to feel whole—aren’t just entr...

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