She Runs It Unscripted

Hear from one of the most respected leaders in our industry as Jo Ann discusses her ground-breaking journey to becoming the first woman to run an ad sales organization, the role models who influenced her, leading through failure, and how she’s supporting the next generation of rising media leaders.

Companies are having a hard time creating a culture with so much change. It is more important than ever to find your voice, create your path, speak up for yourself and your needs.  She Runs It and our Midwest Equity, Inclusion, and Belonging Committee proudly present the 11th Annual Multicultural Bootcamp. Join us April 26th, from 1:00 pm-5:30pm CT, for an afternoon of inspiration, instruction, an...

Alycia Mason is U.S. Chief Customer Experience Officer for McDonald’s and is cited as the reason why McDonald’s can now thank some of its customers by name. A key force behind MyMcDonalds Rewards, Alycia is famous for delivering elevated, memorable, and seamless in-store experiences. She’s also celebrated in her hometown for opening Candycopia, a retail store that sells an array of favorite and sm...

She Runs It has turned the science of mentoring into an art, operating the marketing industry’s most enduring and robust mentoring program. Nearly 500 mentoring pairs participate every year through twice-annual sessions that include live, virtual, and group options available to all She Runs It members. In this conversation, seasoned members (and former chairs) of the mentoring committee – Hanna Gr...

How does a ninth-grade biology teacher reinvent herself to become the first woman chief marketing officer for one of the world’s largest financial services companies? It took more than an open mind, aptitude, and a well-placed internship for Elizabeth Rutledge to propel herself into a C-suite role at American Express. In this conversation, Elizabeth talks about her journey from Princeton, to a hig...

Twenty years ago, Alicia Waters parlayed an MBA from Northwestern University’s Kellogg School of Management, a passion for style and design, and a curiosity about human behavior into a marketing career that started with Gap. Today, as CMO for Crate & Barrel Holdings, Alicia applies a digital-first approach across the company’s product portfolio that spans adults, kids, baby, gift registry, and...

The journey to the C-Suite is often marked with detours, sprints and pivots. For the DEI executive, the journey has also been complicated by corporate America’s assertive response to the tragedies of 2020. As diversity and inclusion have become business imperatives for marketers, DEI execs in the C-Suite have become artful at leveraging action, advocacy and allyship to drive corporate success. In...

When the pandemic was in full swing, EA Games launched a new Madden mode called “The Yard” to reenergize the video game experience. Designed to recreate the impromptu, creative pick-up football games that once happened only in the “back yard,” EA delivered a new experience that let fans create an avatar, line up anywhere, and play both sides of the ball. As the official soup of the NFL, Campbell’s...

Ekta Chopra already had her work cut out for her in 2019 when e.l.f. Beauty decided to pull out of brick-and-mortar stores and go all digital. She was activating a complete digital transformation when the pandemic put an end to foot traffic and closed the doors on retail stores across the world. The fortuitous transformation turned what would have been a difficult year into one that saw triple dig...

The She Runs It 2021 Women of the Year event is an incredible evening of inspiration and comradery, celebrating three leaders who have shaped or changed the course of marketing, media, and tech, and who have lifted others while they have risen. Tune in to hear about the journeys of Lynn Lewis ,  US CEO,  UM; Kimberly Paige, EVP, CMO,  BET; and Meredith Verdone ,  former CMO,&nb...

Leaders who are in or approaching the C-Suite rely on a playbook of strategies for success: how to nurture a network, build a personal board of directors, advocate for elevation, and much more. In this session, three industry leaders shared lessons focused on three essential leadership skills: Diplomacy, Financial Acumen, and Sponsorship/Allyship, Catherine Davis , industry consultant and former C...

The multiple crises of 2020 forced most people to reevaluate their finances: how they spend, save, invest, and earn. The new rules of pandemic life also allowed people to think differently about where they live and work, and how they allocate time and money. Some weathered 2020 as a full-time employee, others as gig workers, others perpetually seeking the next opportunity. As 2021 dawned, it deman...

At Kellogg North America, Gail oversees end-to-end consumer experiences and leads marketing transformation – including process, structure, talent, and technology. In this virtual session, Gail talked about her journey through executive creative, digital/e-commerce roles at Martha Stewart Living Omnimedia, Time Inc., Conde Nast, Zagat Survey, and the award-winning food site  epicurious.com , a...