She Built This®

Have you ever spent a solid ten minutes (or more) staring at your screen trying to come up with EXACTLY the right subject line?  Do you wonder which perfect preview text will get them to open your email?  It's time to RE-THINK our email marketing talk about what your subscribers ACTUALLY want from you. Hint: It's not a wittier subject line.  Meera and I talk about how taking an inside-out approach...

"Thanks for your purchase! Can we get your feedback!?"  We are asked for our feedback left and right. We're also giving it unknowingly more often than we think.  When it comes to receiving it, why can it sometimes be so difficult? Of course, we all WANT feedback to do better, grow, and be the best humans we can be... but at the same time, wouldn't it be nice if someone could just pat us on the bac...

Cue the Katy Perry: Baby, you're a firework.  Not trying to be cliche or cheesy here, but seriously... YOU are the firework in your business and when you figure out the marketing technique that really lights you up, you can ignite the fire in others as well.  My guest Cat Stancik shares about the marketing techniques that really grind her gears and what to do instead. You know the ones: fake scarc...

Ready for a marketing strategy that helps bring leads, land speaking gigs, and connect with your audience? Tired of trying to compete with puppies and dancing Reels on social media? Marketing is about a lot more than pleasing an algorithm! It's about building relationships and connection with those who are following you and listening to your content.  You won't want to miss this episode with my gu...

Today's guest, Patrick McGinnis is the FOUNDER of the term "FOMO". This episode dives in on what is under the fear of missing out and what to do about it.   If you're overwhelmed by all of the many decisions, opportunities, places to go and people to see and frequently find yourself feeling the "fear of missing out", this episode is for you!  She Built This members share that they feel FOMO around...

As entrepreneurs, we spend a lot of time working in our businesses. The key to grow your business faster as an entrepreneur is to carve out quality time to work on your business too.  A CEO Day allows you to focus on strategy for your business and the tasks that will move the needle forward.  In this episode, I share with you:  Why you probably need a CEO day (even if you think you don't)  How to...

BONUS Episode!  This week, I'm bringing you the journey of LaFortune Djabea, President and Owner of Mola Foods in Nashua, NH. This is an inspiring success story of How She Built This, from when she first came to the U.S. in the year 2000 with just $200 in her pocket to now having her products in many retail locations through New Hampshire.  In this episode, Lafortune shares her story of entreprene...

When you hear the word "sales" does it make you want to run for the hills and never return?  A lot of people associate selling with an "icky" feeling. They don't want to come across as pushy, shiesty, or gross to their buyer.  Just like there's no one magic formula to selling (despite what anyone on the internet tells you), there's no right or WRONG way to sell except for in a way that feels inaut...

“I’ve done the thing, I’ve arrived... why do I feel so terrible?” This is the question my guest, Cait Donovan, spent almost seven years asking herself and working to get to the root of. Why did she feel exhausted all the time? Resentful of people asking her to do things? And mad at people she loved?  She’d heard of burnout affecting hospital workers and corporate workers, but not someone who’d don...

Ever try to meditate and feel instantly like your itchy from head to toe? Or that your brain suddenly starts to cyclone with ideas and thoughts no matter how hard you try to stop it?  My guest, Terri Hamilton, talks about how meditation used to be hard for her too and what she did to help! She shares the power of incorporating mindfulness into our every day, with simple habits, tips, and practices...

Are you waiting for clarity or confidence before getting started or taking a step forward?  You're not alone. So many of us wait until we feel "ready" before taking action. In this week's episode, I'm joined by Andreea Sandu, High Performance Coach and author of The Introvert That Could. Andreea generously shares wisdom and strategies around how to stop overthinking, and turn obstacles you're faci...

If you or someone you support tends more towards the introverted side, this episode is a must-listen!  You'll walk away from this one with a lot of takeaways and aha's of how to live in alignment to your true nature and build your business through more ease-filled actions that feel right to you. Jen Jones is a successful introverted entrepreneur who has built both a thriving real estate agency and...

What if being a better person was easier than you think?  My guest, Kate Hanley, shares how we can start becoming a better person in just a few minutes a day with some simple steps, intentional decisions, and upgrading our actions and habits.  We keep being a better person simple in this episode and talk about:  What being a better person really means How YOU can start small today to become a bett...

One simple question can help you focus on QUALITY over quantity and keep space on your calendar that isn't cluttered with events you said "yes" to because of: FOMO Other people's ideas of what you should be doing It was the cool thing to do in the moment In this week's episode, Kristin Hardwick shares her journey with Minimalism in running two businesses and how keeping it simple can help you do M...

Your website can be working for you behind-the-scenes even when you're sleeping, on vacation, or walking your dog. By harnessing the power of SEO, you can structure your website content in a way that naturally attracts your ideal audience.  There are people out there searching for exactly what you're offering, and want to choose YOU as the solution to their problems. SEO is the direct path to help...

Is your brand in need of some clean up and added sparkle? In this week's episode, I'm joined by Megan Gersch who helps women business owners boost sales and stand out in the market by creating bold website designs and branding.  Megan shares:  Her entrepreneurial journey and what makes her unique in the world of branding  What she currently delegates as she's growing her business  How to make soci...

Get cozy because this week's episode is just you and me! I've been pulling back a bit on the outward stuff and focusing inward and with introspection tends to come clarity on the steps ahead.  In today's episode, I'm sharing about what I'm Spring Cleaning right now and encourage you to do so too! We talk about:  Energy leaks and where they might be happening for you  Letting go of collaborations t...

Are you struggling to get engagement on social media? Does it feel impossible to keep up with all the new features and algorithm changes? Do you secretly hate social media but know you need to be on it?  In this episode, I chat with Shannon Giordano of Serendipity Social Media where she helps to provide solutions to some of these struggles in a way that doesn't involve hours of your time, shouldin...

I recently ran out of proverbial gas when it came to my content plan. Everything I'd planned, started on, and brainstormed felt a little off-base and a little trite, as I was, like many of us, feeling a lot of what's happening in the world.  I used these four simple ideas to remind myself that content that creates connection can be a part of positive change in the world and make an impact. This ep...

Ready to go from invisible to memorable?  This conversation with personal brand strategist and LinkedIn expert, Marietta Gentles Crawford will help you to do just that by Spring Cleaning your LinkedIn profile (and habits).  We dive in deep on how you can maximize your time on the #1 most trusted social platforms and use LinkedIn as an effective part of your business strategy.  Marietta and I discu...

"Wealth building and financial tips will be of little use if you don't fully understand your money beliefs and attitudes." - Ed Coambs We learn countless ideas and collect beliefs from our families about money. Many of them are caught, and not taught. Ed Coambs shares in this podcast how our attitudes about ourselves, relationships, and money evolve from our past experiences and the attachment sty...

"You think because you understand 'one' you must also understand 'two', because one and one make two. But you must also understand 'and'.” - Rumi   You might recognize this week's She Built This podcast guests from the global Go-Giver movement. Ana Gabriel Mann and John David Mann join me in an inspiring and informational conversation in which they reveal the secrets to lasting love. You can apply...

Eryn Morgan is a Kolbe Certified™ Business Consultant who specializes in helping creative business owners use their strengths to grow synergistic teams and become productive, profitable, and confident CEOs. In this episode, I share how I've taken LOTS of personality tests in my lifetime and how Kolbe is NOT that. This is an assessment of your innate nature that shows what you WILL do and helps to...

Being an entrepreneur can bring a unique twist to our relationships! Whether you're building your own empire or working towards a professional dream, how can you keep the passion alive for your partner and your business and thrive more than ever in both?  The answer lies in using the skills you are building every day INTO your relationship as a superpower. You already have everything you need to f...

This episode is your invitation to un-follow conventional wisdom, advice,  beliefs, and assumptions. In this episode, Terri Trespicio shares some of her counterintuitive take on career and life as she explains how (and why) to UNFOLLOW so much of what society and culture has taught us to believe. In this episode, we dive into: What passion really is vs. what we make it mean in our lives Where all...